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Safari Ltd

Safari Ltd We create lifelike animal figurines meant to teach children about the natural world around us. Get inspired today!

Safari Ltd® is an American owned and family operated manufacturer and worldwide distributor of Toys that Teach®. These authentic, hand-painted figurines have been inspiring children around the globe for three generations. Our mission is to teach children the importance of nature and its conservation through the joy of play. And we’ve been doing a solid job so far...
Creating Toys That Teach® is i

nherent in who we are. Safari Ltd® provides a wealth of educational information online in five different languages, ensuring our mission is heard internationally. Our team of Safarians is always exploring the latest wildlife news, paleontology discoveries and conservation efforts in the name of spreading awareness, perfecting our product and educating future generations. SafariPedia®, our online free-of-charge encyclopedia, is an extension of Toys That Teach®. This educational resource houses information on wild and prehistoric animals, which parents and educators use in tandem with our quality figurines. Safari Ltd® collections include more than 1,000 products, spanning from the mystical to the historical—dinosaurs, wildlife, dragons and fairies, horses and farm life, reptiles and sea life. http://wiki.safariltd.com/

Additionally, Safari Ltd®'s blog shares fun, educational DIY projects and out-of-the-box ways to use our time-honored Toys That Teach®. http://blog.safariltd.com/

With over 1,200 fun and unique products to choose from, you'll unleash your imagination with these hand-painted toys! Founder Bernard Rubel once said, “In a highly technical world the most endangered species is the imagination. Without imagination, the individual loses the creative spark.”

Safari Ltd® intends to never let that happen.

01/16/2025

🌈🖌️ Painting outside the lines? It’s more like smashing the rules of boring—pure imagination brought to life!
🎨Art sparks ideas, reduces stress, and transforms the ordinary into extraordinary.
🌟 Feeling inspired? Now’s the perfect time to explore our Arts & Crafts collection—15% OFF for a limited time online at safariltd.com and in our ToyTopia stores.
🖍️🖌️Grab your supplies, unleash your inner artist, and show the world your creativity.
Shop now before the sale ends!👇

*Sale ends on 1/31/2025 at 11:59 pm.

01/16/2025

🎨✨ Unleash Your Inner Artist ✨🎨
✨We’re celebrating creativity with 15% OFF our Arts and Crafts Collection from 1/15 to 1/31 at safariltd.com and in-store at ToyTopia for National Creativity Day (Jan. 31st)!
🖌️ Whether crafting a masterpiece or looking for a new hobby, now’s the perfect time to stock up.
🚚 Plus, enjoy FREE SHIPPING in the US on orders of $25 or more!
👉 Don’t wait—let your creativity flow while the savings last!
🌟How does your creativity shine? Share below⬇️

01/14/2025

❄️Arctic squad check! Look who’s chillin’ in this icy hangout and living their best lives.
But here’s the question…
👀 Who’s missing from the party? Add your dream guests to this arctic crew (real or something totally wild from your imagination—we’re talking narwhals or perhaps a snow dragon. Drop your pick below! ⬇️

Parent Note: Interactive activities like this encourage creativity, imagination, and critical thinking. Add a playful twist by switching habitats (jungles, oceans, an alien planet, etc.) or add storytelling—like taking turns creating adventures or imagining unique animals with special traits.

01/13/2025

🌟 How’d You Spend Your Weekend?
Our Glow-in-the-Dark Sleepy Dragon soaked up some rays to recharge for the night ahead. 🌙✨ Rest and then play - balance is key!

Did you relax or dive into nonstop activities?

Vote below!

😴Rest and relax
▶️Busy
💕A little bit of both

Let us know below!

01/10/2025

🦇 Beware, the Jersey Devil has arrived! 👹 This highly detailed figurine brings to life the legendary creature of New Jersey folklore, complete with bat-like wings, cloven hooves, and a horned, goat-like head.
✨Whether you’re a cryptid enthusiast or a collector of all things mysterious, this devilish addition is a must-have!🌲Grab yours today before it vanishes into the Pine Barrens!

https://www.safariltd.com/products/jersey-devil-toy-figure?_pos=1&_psq=jersey&_ss=e&_v=1.0&variant=45798310084782

01/09/2025

🚀 New Arrivals Have Landed!🌟

Our latest figurines are here, and they’re ready to take your playtime and collections to the next level. Check out this incredible lineup at safariltd.com:

🧑‍🚀Good Luck Mini Astronaut - Reach for the stars with this tiny space explorer!
🚍 Good Luck Mini Bus - All aboard the cutest bus!
🦖 Megalosaurus - Travel back in time with this mighty prehistoric predator.
🐟 Mahi Mahi - Dive into wonder with this vibrant fish figure!
🦁 Adolescent Male Lion - Bring the savanna to life with this fierce young king.
🌈 Rainbow Axolotl - A splash of color and magic—this axolotl is a must-have!
🪶Bearded Vulture-You’ll be awe struck by this feathered friend!

Perfect for play, learning, or adding a splash of personality to your desk or shelves!

🛒 Grab thToyTopia they’re gone!

Which one’s your favorite? Let us know in the comments!

01/06/2025

It is with deep sadness that we announce the passing of Ramona Pariente, the beloved former CEO and owner of Safari Ltd.
🍃🐅Ramona’s passion for nature, education, and conservation shaped our company and inspired generations of learners and explorers.
💖Please join us in celebrating Ramona’s incredible life and legacy.

With heartfelt gratitude, The Pariente Family and Safari Ltd. Team

01/04/2025

Next level unlocked! This hands-on sorting game got even cuter when this sweet pup nailed the match her plush pal (and herself😉)!
How’s your pack mastering playtime during the holiday break?

01/02/2025

Create a magical winter wonderland for your little one with a sensory play bin filled with a wintery base (water beads, Pluffle, cotton balls, faux snow, rice, etc.), mini animal figurines, and fine motor tools like tweezers and scoopers!
This hands-on activity helps develop important skills while keeping kids engaged for hours!
✨ 3 Benefits of Small World Sensory Bin Play:
1️⃣ Boost Fine Motor Skills and strengthen hand-eye coordination and dexterity by using tweezers and scoops to grab and place small figurines.
2️⃣ Sorting items helps with critical thinking and concentration.
3️⃣ Stimulate creativity and imagination by creating scenes and stories with animal toys.
Give your child the gift of learning through play this winter!

01/01/2025

Happy New Year! With 2024 drawing to a close, we’re filled with appreciation for our incredible fans! Being a small business can be a wild ride, but your support fills us with gratitude. Thank you for letting us be part of your story - knowing we’ve earned a spot in your hearts means the world to us. Here’s to making more memories together in 2025!

#2025

12/27/2024

L👀k at this creative take on a “gingerbread house”!
Let your kids go wild with Graham crackers, icing, snowy sprinkles, and marshmallows to create winter scenes for animal toy figurines!
🐻Make caves, dens, and cozy homes for the critters. 🌨️This STEM activity is a great extension to learning about animals that hibernate, migrate, or adapt during the cold winter months.
🤓Learn more in our blog, Wild Winters: How Do Animals Survive the Extreme Cold?, at safariltd.com.

12/26/2024

Celebrate National Candy Cane Day with a fun and festive STEM challenge! How many ways can YOU make a candy cane? 🤔✨
Here’s how to set it up for some creative family fun:
1️⃣ Gather loose parts like building blocks, connecting toys, pipe cleaners, beads, play dough, and more.
2️⃣ Challenge your little engineers to build candy canes in different shapes and sizes.
3️⃣ Experiment by stacking, twisting, connecting, or balancing pieces for unique designs!
4️⃣ Make it extra fun—time yourselves, or see who can build the biggest, most colorful, tallest, or wackiest candy cane.
5️⃣ Don’t forget to display your creations and vote for a family favorite!
This simple activity boosts creativity, problem-solving, and teamwork while keeping the holiday spirit alive.
Pro Tip: Have some real candy canes on hand for reference and to taste as well!
We’d love for you to tag us and show off your candy cane creations!

12/26/2024

Whatever you may be celebrating, we hope that this festive season is filled with happy memories, family and friends, and the joy of play!

12/25/2024

Wishing you all lots of love, laughter, and magical moments that are as bright and wonderful as you are!

12/24/2024

Are you ready to SLEIGH this Christmas Eve?
Groundhog Claus is predicting an evening filled with cozy vibes, festive tunes, cookies, and a dash of chaos to keep it interesting!
🎁Here’s to keeping track of the tape and scissors, surviving toy assembly, Santa duties, and ‘one more bedtime story’-cheers to you holiday MVPs!

12/23/2024

Whooo’s the coolest bird in the Arctic?❄️
The snowy owl - nature’s fluffy snowball with wings!

🦉Fly through the slides to learn some COOL facts about this amazing creature!
🔍Find out more on safaripedia.safariltd.com

Did you learn something about this Arctic wonder?

12/20/2024

✨Unwrapping the magic of the season starts with our incredible team!
🌟Festive and ready to spread joy, we’re wishing you a season filled with a little extra sparkle!
💖 Thank you to our Safari Fans for being part of our story this year—you’re the greatest gift of all!

12/19/2024

🚨 Flash Sale Alert! 🚨
🌍 Dig into adventure with 50% OFF all GEOWorld products! 🌋🦖
🛍️Sale Runs until December 20th, 2024 at 11:59 PM
💥 Don’t wait—Shop now and save big on these awesome educational STEM gifts!
⚠️ All sales on discounted GEO World toys are final. No returns or refunds.

Address

8010 Westside Industrial Drive
Jacksonville, FL
32219

Opening Hours

Monday	8am - 4pm
Tuesday	8am - 4pm
Wednesday	8am - 4pm
Thursday	8am - 4pm
Friday	8am - 4pm

Telephone

+18005545414

Website

https://www.safariltd.com/

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Videos

Safari Ltd.’s NEW 2023 Majungasaurus

Let’s give a big welcome to MAJUNGASAURUS! It has stomped its way to the front of our 2023 reveals. This vibrantly colored abelisaurid dinosaur figurine was based on the dino that lived in Madagascar at the end of the Cretaceous Period. It was a meat-eater and relative to Carnotaurus. While not available just yet, you can sign up for in stock alerts at https://www.safariltd.com/products/majungasaurus-toy-figure 🙂 #safariltd #safariltd2023 #safariltddinosaur #dinosaurs #dinosaurcollection #dinos #dinosaur #toydinosquad #toydinosaurs

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Safari Ltd.’s NEW 2023 Majungasaurus

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