Our Story
In 1974, Tropic Waters, Inc. opened a 960 square foot store in Eau Claire, Wisconsin. Three years later, Jim Reiman (current store owner) moved to Eau Claire to manage the store. Originally, the core product line included tropical fish along with all their necessary supplies. Parakeets, reptiles, and other small animals were added in 1979 with the addition of 540 square feet. To meet the needs of our customer base, the store continued to grow through the years with the addition of many popular brands of pet food.
In 1997, Jim purchased the store he had managed for the past 23 years and formed Tropic Waters Pet Center as a full-line pet store — featuring products and livestock. Since then, the store has continued to grow in response to customer demand. In 2007, Bark Avenue Salon, a pet grooming service was added. In 2008, Tropic Waters Pet Center made it’s biggest change yet. After outgrowing the store on E. Clairemont, a big move to 3015 E Hamilton Ave and expanded to 15,000 square feet. Then a short 3 years later the store was moved directly next store into our currently location. Throughout its history, Tropic Waters has proudly been locally owned and operated. We cannot thank our community enough for all the support over the years!