SafetyPUP XD

SafetyPUP XD SafetyPUP XD pet products were created to protect dogs in urban & natural environments. Keep your do

The SafetyPUP XD is the first product developed and launched by SJS Direct, a Northern California business owned and operated by pet lovers. We’ve poured our heart and soul into building the ideal reflective dog vest for both natural and urban environments, combining maximum visibility in any light, superior durability that stands up to rough use, and premium quality materials that keep your pet w

arm and dry when temperatures drop. When we’re not building premium quality pet apparel, we might be out camping, fishing, or hiking up a mountain – then again, we might be taking our best friend for a stroll down the sidewalk, showing off our new SafetyPUP XD dog vest! If you have any comments, concerns, or suggestions about the SafetyPUP XD – or about any of the premium pet apparel products produced by SJS, don’t be shy, drop us a line! Visit our contact page and send us a message – we review each one personally. Thanks for stopping by, and thanks for choosing the SafetyPUP XD – we’re betting your pet thanks you too!


-Stacy & Shem

05/29/2026

Ever notice how a simple walk turns into a full-blown expedition for your dog?
Every log needs investigating.�Every scent tells a story.�Every patch of grass hides some great mystery only they can understand.
And honestly? Watching them explore might be just as fun for us as it is for them.
Maybe it's because they remind us to slow down.�To be curious.�To find joy in the little things.
Dakota spent this spring adventure doing what dogs do best—following her nose, chasing new discoveries, and enjoying every moment along the way.
What's the strangest thing your dog has ever stopped to investigate? 🐾

05/28/2026

Dogs blend in too easy! Not good when there are over 200,000 traffic and hunting accidents with dogs.
Protecting your PUP is easy with hi vis reflective apparel!
So affordable and it literally takes seconds to put on.

05/22/2026

Now you see me!!!! High vis retroreflectivity forces everyone to see your dog.

200,000 plus traffic accidents with dogs per year and most end in serious injury or worse!

SafetyPUP XD protects your PUP with super visibility.

05/22/2026

You can actually see the exact moment the WiFi disconnects.

05/21/2026

Hi vis gear is not optional. It is an absolute necessity:

Distracted drivers will not see your dog in low visibility situations unless they have SafetyPUP XD
Hunters mistake dogs for game more often than you think

Protect your dog. They are counting on you.

05/20/2026

Just a few seconds can save your dogs life! Every year we lose an estimated 200,000 or more dogs to car and hunting accidents.

Most go unreported and end in serious injury or worse!
We built SafetyPUP XD to protect your dog with super visibility

Blaze orange stands out in the day
Reflective materials stand out at night
Easy on-easy off Velcro takes no time at all to make sure your PUP is easily seen and stays safe.

05/15/2026

Don’t put a heat trap on your PUP!!!! 🐶 just because they say it is made with “breathable” material does not mean it will keep your dog cool.

Your dogs fur gets much thinner on their belly because they release the majority of their heat through their skin even though they don’t sweat like we do. Vests can create heat traps in warm weather.

SafetyPUP XD stops mid torso and keeps your dogs belly clear providing hi vis protection while allowing your dog to have the surface area they need to cool themselves.

For warmer days go with the SafetyPUP XD Collar or Bandana

05/15/2026

Does your dog really need a vest???
200,000 plus dog + 🚘 accidents estimated per year
Unknown number of hunting accidents and of those nearly all end in serious injury or worse.
The correct answer is YES! Your PUP is your family!

05/14/2026

the best adventures with the most AMAZING PUPs 🐶 your number one safety tool is good training!

Some things are out of your control. High vis dog gear saves lives:
🐶 make sure your dog is not mistaken for game 🦌
🦺 so you and others can see your PUP from a distance
🚘 protect your PUP from distracted drivers

That’s our PSA for the day. From our dog fam to yours. Always Seen, Always Safe!

05/08/2026

Impossible to miss with her SafetyPUP XD means I can bring my little helper to work.

SafetyPUP XD’s bright blaze orange makes Luna stand out everywhere

Retroreflective strips bounce light right back to its source to make your PUP 🐶 impossible to miss

Distracted drivers rocking out to their tunes will see your dog and your dog will not be mistaken for game on the trail.

SafetyPUP XD also works great when working your land.

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Oakdale, CA

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