10/29/2026
📱 **Our Second Speaker This Morning — Doug Zolotor with Measured Steps Marketing!**
Our **second speaker** this morning at **BNI Fast & Furious** was **Doug Zolotor with Measured Steps Marketing**, who shared why social media isn't just about posting content. It's about **building relationships, staying visible, and turning referrals into customers!**
**One of the biggest takeaways:**
**Your social media presence should reflect the same business people experience when they meet you in person!**
Think about it.
Someone refers your business to a friend. What's one of the first things that person does?
They look you up online!
If your page hasn't been updated in months, they may wonder if you're still in business.
But an active page filled with real photos, customer reviews, and helpful information builds confidence before they ever pick up the phone.
📊 **And Doug brought the numbers to prove it!**
He shared results from one client's social media activity over 90 days:
• **250,000 views**
• **1,700 engagements**
• **3,400 page visits**
• **223 new followers**
• Nearly **90% of impressions came from people who weren't already following the page!**
And here's the impressive part:
**Those results came without paying to boost the content!**
Doug also showed what happened when another business stopped posting consistently.
📉 **Daily views dropped by 99%!**
The message? **Consistency matters!**
💡 **Doug shared several practical tips businesses can start using right away:**
• **Post 3–5 times per week.** You don't have to post every day, but you do need to show up consistently.
• **Be authentic.** Show your people, your work, your customers, and what makes your business different.
• **Focus on one message per post.** Don't try to sell every service you offer in a single post.
• **Use video with captions.** Make it easy for people to understand your message even when watching without sound.
• **Share customer reviews.** Let your happy customers help tell your story.
• **Engage with your audience.** Respond to comments, questions, and messages.
• **Go beyond your own page.** Share relevant content in community groups and on other pages to reach people who don't already follow your business.
Doug also reminded us that **Facebook and Google should be priorities for many local businesses**, while other platforms depend on where their ideal customers spend time.
👉 **Great referral opportunities for Doug include:**
• Business owners who struggle to post consistently
• Companies whose social media pages have gone quiet
• Businesses getting referrals but wanting to convert more of them into customers
• Owners who don't have time to manage their social media
• Companies looking to reach more local customers
• Businesses that want to build stronger relationships and stay top of mind
**Doug's message was simple:**
**Social media isn't about going viral. It's about showing up, building trust, and staying connected with the people who can become your next customers.**
Just like networking, **relationships drive business!**
Great presentation, Doug! 👏