Arthun Equine Services

06/01/2026

I've missed more than 9,000 shots in my career. I've lost almost 300 games. 26 times, I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed." — Michael Jordan

If I told you that you only had to miss 500 steers before you learned enough from it, applied it to your game, and won your first big title… would you enter up?
Or would you go home and never enter another one because you can't imagine missing that many?

Most guys quit somewhere around miss number 50 or 100. The ones with gold buckles? We keep throwing.

That's that Unbeetable Feeds mentality. They work just as hard as we do to get their product exactly right, keep it consistent and be the best.

05/24/2026

𝗜𝘀 𝘆𝗼𝘂𝗿 𝗵𝗼𝗿𝘀𝗲 𝗱𝗿𝗼𝗽𝗽𝗶𝗻𝗴 𝗵𝗶𝘀 𝘀𝗵𝗼𝘂𝗹𝗱𝗲𝗿𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝘁𝘂𝗿𝗻?

For Junior Nogueira, it's a pet peeve. So, what could be causing it? 𝙏𝙝𝙚 𝙬𝙤𝙧𝙡𝙙 𝙘𝙝𝙖𝙢𝙥 𝙚𝙭𝙥𝙡𝙖𝙞𝙣𝙨 𝙬𝙝𝙖𝙩 𝙮𝙤𝙪 𝙘𝙤𝙪𝙡𝙙 𝙗𝙚 𝙙𝙤𝙞𝙣𝙜 𝙬𝙧𝙤𝙣𝙜 𝙩𝙤 𝙘𝙖𝙪𝙨𝙚 𝙮𝙤𝙪𝙧 𝙝𝙤𝙧𝙨𝙚 𝙩𝙤 𝙙𝙧𝙤𝙥 𝙝𝙞𝙨 𝙨𝙝𝙤𝙪𝙡𝙙𝙚𝙧➡️ https://bit.ly/45mS2Gt
•••••

"𝘔𝘺 𝘩𝘰𝘳𝘴𝘦 𝘤𝘰𝘶𝘭𝘥 𝘢𝘭𝘴𝘰 𝘣𝘦 𝘥𝘳𝘰𝘱𝘱𝘪𝘯𝘨 𝘩𝘪𝘴 𝘴𝘩𝘰𝘶𝘭𝘥𝘦𝘳𝘴 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘐’𝘮 𝘢𝘯𝘵𝘪𝘤𝘪𝘱𝘢𝘵𝘪𝘯𝘨 𝘵𝘩𝘦 𝘴𝘵𝘦𝘦𝘳’𝘴 𝘵𝘶𝘳𝘯 𝘵𝘰𝘰 𝘮𝘶𝘤𝘩 𝘢𝘯𝘥 𝘱𝘶𝘴𝘩𝘪𝘯𝘨 𝘩𝘪𝘮 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘤𝘰𝘳𝘯𝘦𝘳 𝘵𝘰𝘰 𝘴𝘰𝘰𝘯. 𝘐 𝘭𝘪𝘬𝘦 𝘵𝘰 𝘬𝘦𝘦𝘱 𝘮𝘺 𝘩𝘰𝘳𝘴𝘦 𝘧𝘳𝘦𝘦 𝘢𝘯𝘥 𝘮𝘰𝘷𝘪𝘯𝘨 𝘥𝘰𝘸𝘯 𝘵𝘩𝘦 𝘢𝘳𝘦𝘯𝘢 𝘶𝘯𝘵𝘪𝘭 𝘵𝘩𝘦 𝘴𝘵𝘦𝘦𝘳 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘵𝘶𝘳𝘯𝘴. 𝘐 𝘥𝘰𝘯’𝘵 𝘸𝘢𝘯𝘵 𝘮𝘺 𝘩𝘰𝘳𝘴𝘦 𝘤𝘶𝘵𝘵𝘪𝘯𝘨 𝘵𝘰 𝘵𝘩𝘦 𝘪𝘯𝘴𝘪𝘥𝘦 𝘵𝘳𝘺𝘪𝘯𝘨 𝘵𝘰 𝘨𝘦𝘵 𝘵𝘰 𝘵𝘩𝘦 𝘤𝘰𝘸 𝘣𝘦𝘧𝘰𝘳𝘦 𝘵𝘩𝘦 𝘳𝘶𝘯 𝘤𝘢𝘭𝘭𝘴 𝘧𝘰𝘳 𝘪𝘵."

05/14/2026

𝐘𝐨𝐮𝐫 𝐂𝐢𝐫𝐜𝐥𝐞 𝐌𝐚𝐭𝐭𝐞𝐫𝐬

"...as I became a Christian and I became a father and had a lot of responsibilities, I was hanging around people who were Christians like Clay and Allen and Jake. Those guys were who I looked up to and wanted to be like. Between aspiring to be the best roper I could be and the best person I could be, that’s who I looked up to and followed in their footsteps. The things they did basically shaded off on me.

"I do believe the people you surround yourself with are directly connected to how you’re going to be. As an individual, if you surround yourself with a group of people, you will tend to be like the group instead of the group tending to be like you. If you surround yourself with people who are lazy, that do drugs, that drink, that don’t care or have bad attitudes or are negative thinkers, you’ll see yourself following those paths and not even realize it. I believe that, especially being young, putting yourself in the presence of people who are successful and have good attitudes and think the right way and have good work ethic, all of those things will reflect off onto you. It boils down to having the desire and the need to want to be the best you can possibly be."

— Kory Koontz

Read more: https://bit.ly/311nmej

05/06/2026

“Be Addicted To Your Dreams”

It is Junior High State Finals week here in Wyoming

The arena is buzzing with nerves, grit, and heart — and we wouldn’t want it any other way and hope you capture your dreams.

Barry, Scott, and I have the privilege of working with some of the most incredible kids you’ll ever meet. From our tiniest 3.5‑year‑old roper to our college athletes, the drive we see in you is unmatched. We are proud of you, not just for how you compete, but for how you work, how you show up, and how you grow.

This game is not for the weak of heart.
Winners will be crowned… but CHAMPIONS will be made.

⭐ What Sets Champions Apart

Champions rise to the occasion — not because it’s easy, but because they choose to.
They support others even when their own day didn’t go the way they hoped.
They cheer through disappointment.
They handout Lucky Ducks like they’re gold buckles.
They lift their teammates, steady their animals, and honor the people who stand behind them.

Champions don’t compare.
They don’t look for excuses.
They use the competition to sharpen their edge, not dull their spirit.

Champions understand that tough days are part of the deal — and they keep showing up anyway.

⭐ When it’s all said and done, ask yourself:

Did I support my teammate
Did I support my parents
Did I support my animals
Did I support myself

Because that’s the real test.

Finally I leave you with:

This week Barry quoted Bill & Ted’s Excellent Adventure during our talk:
“Be excellent to each other.”

At the end of the day, this is just a blip in a long, beautiful life.
So be the champion.
Feed the addiction.
Feed the ethic.
And above all — be excellent to each other.

3.8K likes, 161 comments. "Be Excellent to each other"

05/01/2026

In breakaway roping, even experienced ropers can struggle with a swing that lacks crispness—and there are a few fundamentals that make the difference.

05/01/2026

“Be Addicted To Your Dreams”

Positivity is a fight worth showing up for.
Every day we face challenges, pressures, and outside forces that push us toward negativity. But we have a choice — to stand against it and seek the good.

Lately I’ve been reading about what it means to be a champion, and one idea hit hard: striving for perfection. It’s a powerful word, but it can carry heartbreak. When we chase perfection, frustration builds and failure feels heavier than it should.

But when we step back and see the journey for what it truly is — a path filled with challenge, joy, sorrow, disappointment, and moments of pure elation — we start to experience the best of living. The journey shapes us. The highs and lows grow us. And that’s where the real champion is made.
E Ann Arthun Emily Scott Arthun

One important lesson Clay O'Brien Cooper learned early on is that a negative outlook wasn’t going to do him any good.

04/16/2026

“Be Addicted To Your Dream”

This weekend kicks off the first spring rodeo for our Wyoming kids, your hard work will pay off, the early mornings, the practice runs, the frustrations, the breakthroughs — now it all goes into action.

Over the past few weeks, we’ve talked a lot about what a champion really looks like. It’s not just the buckle moments. It’s the smiles after the wins and the defeats. It’s stepping in to help even when no one asks. It’s cheering for your fellow competitors like you want them to cheer for you. It’s finding grace in the chaos, keeping your head when the arena gets loud, and remembering why you love this sport in the first place.

To every kid swinging a rope, tightening a cinch, or stepping into the box this weekend — I’m cheering for you. Not just for how you compete, but for who you’re becoming.

Go get ’em, Wyoming.