09/06/2026
📣 Puppies Before Profit – Bring in Breeder Laws! 📣
Today, we’re launching our Puppies Before Profit campaign, to raise awareness around New Zealand’s lack of dog breeding legislation and to build support for law reforms.
Currently, we’re FAR behind other countries when it comes to dog breeding laws. In New Zealand:
🐾 Anyone can breed and sell puppies
🐾 There are no restrictions on the number of breeding dogs a person can keep
🐾 There are no minimum supervision levels
🐾 There are no minimum or maximum ages for breeding
🐾 There are no maximum number of litters across a dog’s lifetime
🐾 There are no restrictions on close inbreeding.
Despite the current lack of specific rules, our recently commissioned survey found that 96% of New Zealanders think dog breeding should be regulated.
This isn’t a niche animal welfare issue. It’s something that New Zealanders deeply care about. We need clear, enforceable standards that apply to all breeders, and ensure every breeding dog receives appropriate care ❤️
Learn more about the survey and sign up for updates on our site: https://www.spca.nz/advocacy/details/puppies-before-profit