Petaluma Pet Food

Petaluma Pet Food Dog food that is radically sustainable and simply nutritious.

We use plant-based and organic ingredients to nourish your dog and dramatically reduce our impact on the planet and its other inhabitants.

Every ingredient has a story. Ours starts with people. 🌱Behind every bag of Petaluma Sweet Potato Jerky is a network of ...
07/29/2026

Every ingredient has a story. Ours starts with people. 🌱

Behind every bag of Petaluma Sweet Potato Jerky is a network of people who care deeply about how food is grown, from third-generation farmer Randall Watkins to our fellow Certified B Corp partner, Happy Dirt .

It’s a story of organic agriculture, direct farmer relationships, and shared values. One we’re incredibly proud to be part of.

Here’s to the people growing a better future… for our dogs, our communities, and our planet. 🧡 🐾

07/26/2026

The moment “pet” and “animal” stopped feeling like different categories.

Sometimes, a single shift in perspective changes everything. For Caroline, it sparked a journey that would eventually become Petaluma.

We’d love to hear: has there ever been a moment or conversation that completely changed the way you saw something? 🧡

WTF is a world without dogs 🐾🧡
07/15/2026

WTF is a world without dogs 🐾🧡

07/13/2026

Your dog’s golden years deserve the right nutrition. 🧡

One of the biggest changes that comes with aging is the gradual loss of muscle mass. That’s why veterinary nutritionists recommend more protein—not less—for healthy senior dogs to help support strength and mobility.

Our Senior Recipe is thoughtfully formulated with 30% complete plant-based protein, providing the nutrition senior dogs need to thrive.

Want to learn more about the science behind senior dog nutrition? Read our latest blog at the link in our bio.

And if you’re ready to see the difference for yourself, try a free sample on us. 🐾

VAR has reviewed the footage… 🐶Decision confirmed.🟥 No more hiding the Sweet Potato Jerky.
🟥 No more saying “you just at...
07/08/2026

VAR has reviewed the footage… 🐶
Decision confirmed.

🟥 No more hiding the Sweet Potato Jerky.
🟥 No more saying “you just ate.”
🟥 No more bathtime.

Which one deserves the biggest red card? 👇

(Or tell us the offense we forgot.)

Why plant-based for dogs? 🌱🐾The answer is simpler than you might think.Dogs don’t require meat, they require nutrients.P...
07/06/2026

Why plant-based for dogs? 🌱🐾

The answer is simpler than you might think.

Dogs don’t require meat, they require nutrients.
Protein, essential amino acids, healthy fats, vitamins, and minerals are what truly matter. When those nutrients are thoughtfully balanced, they can come from plant ingredients just as effectively as animal ingredients.

In fact, a growing body of peer-reviewed research has shown that properly formulated plant-based diets can support health outcomes comparable to (and in some studies even better than) traditional meat-based diets, including healthy body condition, bloodwork, gut health, and longevity.

At Petaluma, we believe dog food should be guided by evidence. That’s why every recipe is formulated by veterinary nutritionists to provide complete, balanced nutrition while helping reduce our impact on the planet.

Ready to see what all the tail wags are about?

Try a FREE SAMPLE on us at the link in bio. 🧡

Research referenced includes studies by Dodd et al. (2022), Knight et al. (2022), Linde et al. (2024), Brown et al. (2009), and others examining the health outcomes of properly formulated plant-based diets in dogs.

Our Fourth of July plans, according to the dogs 🐾🇺🇸☀️ Find a shady spot💦 Cool off by the pool🌱 Snack on Sweet Potato Jer...
07/03/2026

Our Fourth of July plans, according to the dogs 🐾🇺🇸

☀️ Find a shady spot
💦 Cool off by the pool
🌱 Snack on Sweet Potato Jerky
🐿️ Chase a squirrel (or at least try)
🚫 Skip the fireworks
🛋️ End the day back on the couch

However you’re celebrating, don’t forget that fireworks can be stressful for our pups. Keep them safe indoors, create a cozy space, and have plenty of their favorite treats on hand.

Wishing you and your four-legged family a happy and safe Fourth of July! ❤️🤍💙

Healthy aging isn’t just about adding years to your dog’s life, it’s about helping them stay strong, active, and mobile ...
06/26/2026

Healthy aging isn’t just about adding years to your dog’s life, it’s about helping them stay strong, active, and mobile throughout those years. 🐾

One of the biggest changes that comes with aging is the gradual loss of muscle mass. Research shows dogs can lose 15–25% of their muscle between the ages of 7 and 12, which is why veterinary nutritionists now recommend that healthy senior dogs actually consume more protein—not less.

The key is choosing a high-quality, highly digestible protein source that supports muscle maintenance without compromising overall health.

That’s exactly why we formulated our Senior Recipe with 30–32% complete plant-based protein (dry matter), comfortably above the 28% nutritionists recommend for healthy seniors, and thoughtfully balanced to support healthy aging while remaining gentle on the body.

One note for the label-readers among you: the percentage on the bag reads lower, because it includes the food’s moisture. Dry matter strips that out, giving the apples-to-apples number nutritionists use, and it’s where our 30–32% comes from.

Want to dive deeper into the science? Read our blog (link in bio) to learn what the research says about protein and healthy aging in senior dogs.

If you’re curious whether your pup will love it, try a free sample on us. 🌱🧡

06/25/2026

Algorithm do your magic 🪄

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Oakland, CA

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