06/06/2026
What does it take to change minds about something people think they already know?
In this episode of How I Built This: Advice Line , our co-founder Caroline called in to speak with Jeffrey Hollender, founder of , about a challenge we think about often at Petaluma: how to build curiosity around an idea that can spark strong opinions.
The conversation touches on plant-based dog nutrition, communicating science in an accessible way, and growing beyond your earliest supporters.
If you’ve ever wondered how we think about building Petaluma, or how new ideas gain traction in the world, this one’s worth a listen.
(“Caroline from California” joins around the 16:30 mark 🐾)
