11/04/2025
Order a pony up? Check out this fun article.
In the mid-1950s Montgomery Ward listed ponies in its catalog. $179. for an untrained, purebred Shetland, or $18 down and 15 months to pay! Montgomery Ward had two pages of animal listings, including ponies, dogs and donkeys for sale. The catalogs of Spiegel's and Sears Roebuck also sold donkeys and “trained ponies with a saddle” for $299; Spiegel, sold even more exotic creatures including zebras. Ponies were 2-7 years old and shipped within 24 hours. One Indiana breeder sold Sears over 2,000 ponies in one year.