Wet Nose

Wet Nose Featuring the largest selection of 𝗙𝗥𝗘𝗦𝗛 pet food in the Midwest.
🏆 Award-Winning Pet Store
💙 Fear Free Certified
✂️ Grooming
🛁 Self-Wash
🧁 Bakery
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Your Pet’s Happy Place™ 🐾

Wet Nose serves as a resource for healthy food, supplements and other high-quality products, and also as a safe place for dogs with behavioral issues to visit for shopping, grooming and playtime. We educate and inspire pet parents to think differently about what they're feeding their pets. One by one, we share our story of Lilly and how feeding her a species-appropriate

diet changed her life and allowed her to thrive, while Nelly taught us that with the right support and guidance, an animal with a broken spirit can blossom into a happy, fear-free pet. Wet Nose is "Your Pet's Happy Place" for a reason. Social dogs are smothered with treats and belly rubs, while apprehensive dogs are offered space, kindness and support. Husband & Wife Owned
Est. 2002

Welp... we're throwing in the hat.We will be closing at 3:30 today. 😞 We will be back at it tomorrow at 11 am. Thank you...
11/29/2025

Welp... we're throwing in the hat.

We will be closing at 3:30 today. 😞 We will be back at it tomorrow at 11 am. Thank you for understanding! Please take this opportunity to snuggle up with your pup and a hot toddy.

11/28/2025

Bring your pup, your sassiest sweater, and your best stink-stank-stunk face for a one-of-a-kind pic that supports 💚

Saturday 11/29 - Sunday 11/30

Reserve your spot now - sessions fill faster than the Grinch’s heart grows #! [link in bio]

Your 10-minute sitting includes up to 2 edited digital images that you can print and share as much as you’d like.

BEST. DEAL. EVER.Our best gift card offer ever is here — spend $100 and we’ll send you home with a bonus $25 gift card, ...
11/28/2025

BEST. DEAL. EVER.

Our best gift card offer ever is here — spend $100 and we’ll send you home with a bonus $25 gift card, on us. 🎁 Whether you gift it, tuck it in a stocking, or keep it for a future treat run (no judgment), this is the weekend to stock up.

Valid 11/28 - 11/30 in-store and online. Limit 1 per person.
https://mailchi.mp/wetnose/gift-card-bonus-black-friday-small-biz-saturday-wow

11/21/2025

Treat your pets to our classic Thanksgiving Dinner, made from scratch in our Wet Nose kitchen. The holidays are all about tradition, and nothing captures that better than slow-roasted turkey breast drizzled with homemade cranberry sauce, herb stuffing, creamy sweet potato mash, and green beans basted in our slow-simmered bone broth. YUM! And don’t forget desert… a delightful pumpkin pie tartlet topped with whipped cream.

Now available for PRE-ORDER. ✨

Secure yours today and make this holiday extra special for your furry family! 🐾✨

dinner

So much to wag about this week! 🦃✨Thanksgiving Dinner pre-orders are officially open (gobble, gobble!), our Meatloaf Din...
11/15/2025

So much to wag about this week! 🦃✨

Thanksgiving Dinner pre-orders are officially open (gobble, gobble!), our Meatloaf Dinner is serving all the cozy comfort vibes, and the holiday collection is starting to roll in with toys, treats, and gifts your pups will swoon over.

Plus… seasonal sales, new arrivals, and all the festive magic you know we can’t resist. Swing by, shop early, and let the holiday cheer begin! 🐾🎁

https://mailchi.mp/wetnose/so-much-to-wag-about-this-week

I have been a very bad girl. 😔No weekly emails, no social media posts, no new product updates...no nothing. ❌Don't let C...
11/10/2025

I have been a very bad girl. 😔

No weekly emails, no social media posts, no new product updates...no nothing. ❌

Don't let Chester's lazy snuggle fool you... I promise that behind the scenes, a LOT has been happening. So let's start with this...🦃 THANKSGIVING DINNERS are now available for PRE-ORDER! Some of you savvy shoppers have already seen the live link on our website, and to you, I say "Bravo!" You get a ⭐️ for being on top of it!

Also...Christmas is EXPLODING in the store! There's something special about shopping with us that you just don't get at the "big boys" or Amazon. You'll never find a peg hook or gondola shelf at Wet Nose and that's what makes shopping with us an unforgettable EXPERIENCE.

Every display is thoughtfully designed and every item is curated especially for you and your pet. It takes weeks to completely transform our store into a holiday wonderland every pet dreams of. It's truly a labor of love and we wouldn't have it any other way. 🎄✨

I'll post pictures soon, but for now, be sure to reserve your pet's Thanksgiving dinner asap so you don't miss out.

Link in bio

Starting today! Our Pumpkin Feta Calzone has arrived in the deli — a spooky jack o’ lantern-shaped calzone filled with c...
10/30/2025

Starting today! Our Pumpkin Feta Calzone has arrived in the deli — a spooky jack o’ lantern-shaped calzone filled with creamy pumpkin sauce, tangy feta, and savory ground beef “sausage.” 🎃

You can also grab our Carob Cake Cauldrons, bubbling over with delicious cream cheese frosting and dog-safe sprinkles for that extra touch of witchy magic. 🧙‍♀️

Don’t wait — these festive creations are here only through the weekend, while supplies last! 👻🕸️

https://wetnose.com/pages/kitchen-menu

This weekend’s special is a fall favorite — Stuffed Acorn Squash! Juicy ground beef, diced organic red peppers, and a bl...
10/24/2025

This weekend’s special is a fall favorite — Stuffed Acorn Squash!
Juicy ground beef, diced organic red peppers, and a blend of five hearty rices simmered with a touch of pork bone broth, all tucked into half of an oven-roasted acorn squash. It’s the ultimate comfort meal your pup will gobble up faster than you can say “pumpkin spice.”

https://mailchi.mp/wetnose/weekend-bites-holiday-delights-a-big-wet-nose-welcome

I couldn't have said it better myself. 🖤Please shop small this holiday season and beyond. Your support means EVERYTHING ...
10/08/2025

I couldn't have said it better myself. 🖤
Please shop small this holiday season and beyond. Your support means EVERYTHING to the small business owners, their team and your community.

🌮 Fresh from Our Kitchen! 🌮We’re serving up Crunchy Ground Beef Tacos this weekend!  Savory seasoned beef tucked into a ...
10/03/2025

🌮 Fresh from Our Kitchen! 🌮
We’re serving up Crunchy Ground Beef Tacos this weekend!
Savory seasoned beef tucked into a crunchy mini shell, piled high with crisp organic lettuce and freshly shredded cheddar.

Available 10/03/25 - 10/05/25, While supplies last.

Address

202 Commons Drive
Geneva, IL
60134

Opening Hours

Monday 10am - 6pm
Tuesday 10am - 6pm
Wednesday 10am - 6pm
Thursday 10am - 6pm
Friday 10am - 6pm
Saturday 10am - 5pm
Sunday 11am - 4pm

Telephone

+16302327000

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Our Story

Lilly is a 13 year old Lab mix and I adore her. There is nothing I wouldn't do for her as she has sent me on a quest for knowledge of alternatives to conventional veterinarian medicine. Let me explain…when I took Lilly in as a puppy, I wanted to provide the best for her. I immediately started feeding her Eukanuba puppy food thinking that it was the best money could buy. Looking back now, I should have seen the signs. She had dry flaky skin so bad that I started to put liquid Vitamin E directly on her skin in hopes that it would help. When I asked my vet about it, she said that her coat looked great and I shouldn't worry. Fall came and the itching started. She chewed her paws raw and couldn't sleep through the night. When I asked my vet about it, she said that she probably had allergies and that I should switch her food. On the advice of my pet sitter, I switched to Flint River Ranch, a premium dry kibble only available via mail. Lilly of course loved it, but I really didn't see much of an improvement. Winter came and the itching subsided, everything seemed o.k. February came and Lilly was 1 ½ years old. We were playing one night when she squealed in pain and started limping. The next morning I rushed her to my vet only to be told that she had a luxating patella (her knee cap slips in and out of place) that could only be corrected with surgery. I was also told that it was congenital, meaning that she was born with it and there was nothing else I could do. Of course I would do the surgery if that meant Lilly would get better. I found the best surgeon in Chicago, and scheduled the $1500 surgery. People thought I was nuts to spend that much on a dog…they obviously didn't get it…she's my world. I can honestly say I wasn't prepared for what was coming. Lilly had to stay overnight for the surgery and when I picked her up the next morning, my heart ripped open and I began to cry…I had never seen an animal in so much pain. She had tears in her eyes and you could tell she had been crying all night. Her leg was completely shaved and bloody/bruised. She had a zipper of stitches running up and down her leg. I was beside myself. She turned her head away and wouldn't look at me. I couldn't believe that I did this to my baby. The whole ride home I cried hysterically and had an overwhelming sense of guilt. I would never wish the experience upon anyone. It took 6 months before Lilly would start using her leg again, and all I could do was hope that her second knee (which also had a mild luxating patella) would remain stable as to avoid the experience again. Fall returned and so did the itching. I went to my vet again and this time she prescribed Prednisone, a steroid to suppress the symptoms. It had terrible side effects, but I didn't know what else to do…Lilly was miserable. April came and the real ball dropped…Lilly started limping on her second knee. Dreading the words that were to come, I took her to the vet again. I remember it like it was yesterday; she looked at me very coldly and said that it was her patella and she needed surgery. I asked if there were any other options available. Visibly agitated with me, she repeated that it was congenital, she was born with it and surgery was the ONLY way to fix it. At that moment I made a decision. I told my vet "well that's not good enough for me". I turned around, left, and never went back. I find it interesting how solutions to problems can be right in front of you all along, but you choose not to see them until desperation sets in. That was me. Lilly's pet sitter had been trying to talk to me about raw food diets. I wanted no part of it…I thought she had certainly lost her mind. Well, let me tell you that when I walked out of that vet's office, she was the first person I called. "Talk to me", I said. What she told me sounded absurd, but I didn't care…all I wanted was to help Lilly. I was fortunate that she referred me to a holistic vet (Dr. Karen Becker - who I think the world revolves around) and a magical chiropractor (Dr. Carl DeStefano). I couldn't get an appointment with either right away, so I started reading my first book on raw food diets: Natural Nutrition for Dogs and Cats by Kymythy Schultze. You should have seen the look on my husband's face when I told him I was going to feed Lilly raw chicken necks. "Absolutely not", he said (well, those weren't his exact words). I convinced him that we had nothing to lose and that we should at least try it…at least for a little while, and if there was no improvement, I'd submit to the surgery. The concept behind Lilly's recovery was very simple: reduce inflammation in the knee, tighten the tendons that hold the knee cap in place and strengthen the muscles around the knee to keep everything tight. Inflammation is exacerbated by grain, so the raw food was perfect being that it was grain free; we also eliminated all grain based treats from her diet. Lilly also took supplements such as Glucosamine, Chondroitin and MSM to help build joint cartilage, joint fluid and reduce inflammation. Dr. Carl adjusted Lilly regularly to guarantee proper energy flow throughout the body. This part was important in promoting muscle development around the knee and to insure proper body alignment. Finally, Lilly did hydrotherapy (swimming) a couple of times a week to build muscle mass. Three weeks went by and Lilly seemed to be improving, but she still wasn't using her knee. I made a consultation appointment with the surgeon and decided to put Lilly's fate in his hands; if he said she needed surgery, then that's what we'd do. The day of the appointment, I was terrified. I explained at great length what we'd been doing and begged for him to be honest with me. When he examined her knee, he tilted his head in bewilderment and said, "what ever you are doing with her, keep doing it, because she's not a candidate for surgery at this time". Wow. Immediately, I started to cry…this time is was good. We ran out of there as fast as we could and never looked back…imagine that…surgery WASN'T the only option. As Lilly's knee progressively got better, so did her allergies. She lost her old, dull coat and grew in the most beautiful, silky fur that I'd ever seen. I didn't realize how unhealthy she was until I saw how healthy she had become. She seemed happier. I told my husband, Joe that it was upsetting to know that I blindly followed our vet's advice in the past. If I was made aware of these "alternative" options, I'm sure that I would have explored them. So I gave him a cold beer, sat him down and said, "Do you know how many pets we could help if we opened up a store?" I know there are devoted people out there like me that would do anything for their pets…that want nothing but the best for them. I wanted to help enhance those relationships. And that was how Wet Nose was born. A "Lilly" placed in your heart will bloom forever ~ Lilly Spitza 8/29/1999 - 11/23/2012