What are the opening hours?

Monday 9am - 5pm Tuesday 9am - 5pm Wednesday 9am - 5pm Thursday 9am - 5pm Friday 9am - 5pm

Pioneer Pet Products

Home
United States
Cedarburg, WI
Pioneer Pet Products

Visit our website pioneerpet.com, send Orders to:[email protected], or call (US customers: 1-866-
(1)

08/04/2025

We were so happy to help the Ozaukee Campus - Wisconsin Humane Society. Thank you for all that you do!

07/21/2025

We are so happy to help Stepping Stones Cat Rescue! 🐱

07/03/2025

Check out all of our product categories! 🐱 🐶

SmartCat® LitterThe best selection of healthier clumping cat litter!Read more Fountains for catsAccessible drinking water for your petsRead more Cat Scratching ProductsAccessible drinking water for your petsRead more Stop Cat ScratchingEffectively and humanely deters inappropriate surface scratchin...

06/26/2025

Summer School-Understanding Cat Behavior!

Whether you are thinking about bringing a new kitten into your home or you already share your space with a longtime feline friend, learning to understand and appreciate your cats natural instincts and the importance of meeting your cat’s basic needs before attempting to modify their behavior is ve...

06/17/2025

These pick up bags are an employee favorite for summer time walks! : )

06/09/2025

We are so happy to help support animal lovers like Stepping Stones Cat Rescue!

06/04/2025

So lucky to work with such amazing people!

06/03/2025

Check out this behind the scenes video and newsletter.

05/27/2025

Thank you Pet Insight Magazine!

05/20/2025

05/02/2025

Check out Modern Cat magazine's page to win!

It's time for a Friday Freebie! 🐱🎉1 lucky kitty will win a Mini Vortex Fountain from Pioneer Pet Products. 💦🐾To win, simply comment why you want this sleek drinking fountain that creates a vortex to keep the water debris-free, clean and fresh!🌀💧✨

04/29/2025

Thank you Modern Dog magazine!

Address

N144W5660 Pioneer Road
Cedarburg, WI
53012

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Telephone

(262)3760768

Website

http://pioneerpet.com/

Alerts

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Innovation-Style-Health

How it all began…………..

In the late 1990’s Betsy Lipscomb, a cat behaviorist, cat lover and founder of SmartCat® understood that people surrendered their cats to shelters because they didn’t know how to change unwanted behaviors. Cat owners were unhappy with cats using furniture and carpets to do what came natural to them –scratching. Most thought de-clawing was the only answer, it is not! For Betsy, this was a call to action. She started Cats International, a free hotline to help people solve their cat behavior issues. For years Betsy fielded thousands of calls from desperate cat owners looking for solutions. Still on her mission today you can visit www.catsinternational.org to learn about humane solutions for cat behavioral problems.

Early on Betsy began gathering wooden fence posts from her farm in Wisconsin. She wrapped them in sisal rope and mounted them on sturdy wood bases. Her sole purpose of making these posts was to send them to pet parents who needed help with scratching behaviors. People were amazed to learn that the scratching post solved their problems. These posts became vastly popular and soon Betsy was making up to 50 a month by hand.

Betsy decided that she wanted to start a company whose sole mission was to enhance our pets’ quality of life, by providing for their behavioral needs. She especially wanted to detour pet parents from declawing their cats, as it is a cruel procedure. With a lot of persuasion she finally convinced her husband, John, to manufacture a larger version of her homemade scratching post. The result was our flagship product, the Ultimate Scratching Post. Thus SmartCat® began.

From there the rest is history. In 2009 our company branched out to become Pioneer Pet Products®. We did so to extend our quality designs and construction into a wider range of products. In 2012 we acquired the brand Sticky Paws®. Sticky Paws® is a tactile tape that detours cats from scratching unwanted surfaces, and keeping them out of harmful house plants. Sticky Paws® fits right into the Pioneer Pet® brand. It helps cat owners to tame behaviors in the home without taking away their natural instincts.

We are no longer a farmhouse operation, but a mission and dream come true. Our trio of brands is one that pet parents have come to love and trust. The mission however, has never changed – to provide superior products that will improve the quality of life for pets and their owners. All of our products are designed by behavior experts, as well as being widely tested and approved before reaching the market.