18/10/2026
Woof! It’s Cash, and I am loving every minute of my job as Chief Comfort Officer of our bedding empire. Since today is Sunday, October 18, mum said it’s time to deliver a deliciously detailed edition of this week's official report:
Farm Life & Washington DC Diplomacy
We are currently spending a lovely weekend farm-sitting at Uncle Dave and Aunty Paula’s farm in Auckland while they take a well-deserved break to enjoy some time away. Of course, that means I am on full-time supervision duty!
We are sharing the homestead with Harry and Ruby, two esteemed canine veterans that Mum used to take care of back when she lived in Washington DC, long before I was even a twinkle in anyone's eye. Let’s just say they are harboring a tiny, highly noticeable bit of seniority-induced jealousy toward me, but we are all figuring it out. They do have their own perfectly good mattresses, but I've been showing my utmost maturity by inviting them to lie on my new wool-covered bed. Mostly because it makes it so much easier for old Harry to get up and down without straining his joints. Two weeks ago poor Harry couldn’t even walk by himself, now, with meds and his VIP mattress, he only needs a little help from mum. Total gentlemanly diplomacy at work!
Bed Empire Updates & The Big Upgrade
We've been keeping our paws busier than ever with some incredible new projects and milestones across the globe:
Road Trip Ready: We dropped off a custom-sized, canvas-covered bed in Taupo. It fits a lucky pair's car boot abso-lutely perfectly, and their car is big! Now they can snooze in absolute cozy comfort on all their scenic road trips with their mum.
Holiday Luxury: Queenie loves her bed so much that her parents decided they simply couldn't live without a backup. They just purchased a second one to leave permanently at their holiday home, talk about the ultimate, tail-wagging compliment to our craftsmanship!
The Matured Mutt Mattress Upgrade Program: We've officially launched our brilliant upgrade initiative! Instead of letting older mutt mattresses go to waste, we are repurposing the wool, giving them fresh new resized inner covers, and dressing them in gorgeous new woolen covers. Mum says it's super easy to convert them, and we can always toss in a few extra handfuls of wool pearls if anyone needs an extra-fluffy cloud to snooze on.
International Success in Wisconsin: Across the Pacific Ocean, Ace’s brand-new bed finally touched down in Wisconsin this week. It scored the legendary Double Wow, one enthusiastic verbal review from Ace’s mum, and one high-speed tail-wag zoomie from Ace himself!
The Big Rebrand & Beach Board Meetings
We held a very important, highly official executive management meeting on Wednesday down at the beach with Penn. Between digging holes and sniffing the salty breeze, we unanimously agreed to officially change our name from the Ritz Wool-ton to the NZ Wool Dog Bed. We want the world’s pet humans to know exactly what kind of sustainable, premium luxury they are investing in.
Naturally, Penn spent the entire meeting lobbying aggressively for the small version to be called the NZ Wool Cat Bed which is utterly rich, considering he spends half his life sneaking onto and stealing my giant bed! Regardless, we are on a mission to educate every human we meet on the magical benefits of pure wool pearls.
Barking Mad & Family Reunions
We had a wagging good day showing off our beds at Barking Mad. Loads of gorgeous dogs got to test-drive my bed, and Mum is working her magic to make sure everyone gets a custom size and fabric tailored precisely to their unique nap style. We've got some lovely new orders in the pipeline!
To top the whole week off, I got to reunite with my Aunty Angela! The last time I saw her was when Mum and I took my very first big airplane trip all the way to Chicago. It feels so good having the whole crew back together in New Zealand, and she even celebrated our meetup by treating me to a delicious Starbucks pup cup. Zero regrets, 10/10 would recommend. I going to bring up having pup cups for all of our friends when we see them.
Looking Ahead
We pack up our bags and head home tomorrow so Mum can tackle a mountain of prep work for our big weekend ahead at W**eDogs in Martinborough. I am beyond ready to meet a whole bunch of new furry best friends and show them how the pros sleep.
What are all my wonderful friends up to this week? 🐾
