We design, manufacture and distribute a wide range of toys, games and playthings. Many of our products are based on (or feature) popular film, television, comic and digital characters. Our most popular brands include Heroes of Goo Jit Zu, Peppa Pig, Jiggly Pets, Shimmer ‘n Sparkle, Instaglam, Stretch Armstrong, Mash'ems, ChillFactor, Teletubbies, Fireman Sam and Ben & Holly’s Little Kingdom. We se
ll our products globally, mainly from our home territories of the UK and Scandinavia but also in the USA and other parts of the EU. Our diverse product ranges focus on key areas within the toy sector; these include Pre-school, Boys, Girls and Activity and Crafts.
