Character Toys

Character Toys The Character Group plc is an independent toy company based in the United Kingdom. We design, manufa

We design, manufacture and distribute a wide range of toys, games and playthings. Many of our products are based on (or feature) popular film, television, comic and digital characters. Our most popular brands include Heroes of Goo Jit Zu, Peppa Pig, Jiggly Pets, Shimmer ‘n Sparkle, Instaglam, Stretch Armstrong, Mash'ems, ChillFactor, Teletubbies, Fireman Sam and Ben & Holly’s Little Kingdom. We se

ll our products globally, mainly from our home territories of the UK and Scandinavia but also in the USA and other parts of the EU. Our diverse product ranges focus on key areas within the toy sector; these include Pre-school, Boys, Girls and Activity and Crafts.

03/09/2025

Got a Skibidi Toilet fan at home? 👀 Get your hands on the latest figures and collectables at Smyths Toys Superstores 🚽

GOOD LUCK for the new school year, everyone! 🪈
03/09/2025

GOOD LUCK for the new school year, everyone! 🪈

Doctor Who fans! 🚨 The second drop of Doctor Who Collector Sets are coming soon to B&M Stores!Available in September, th...
02/09/2025

Doctor Who fans! 🚨 The second drop of Doctor Who Collector Sets are coming soon to B&M Stores!

Available in September, the two new sets include Revenge of the Cybermen and Dalek Battle Squad 🤩

28/08/2025

Celebrate with ! ⚡

We're so excited that The Mighty Morphin Power Rangers are back! 💥

Dip into all the nostalgia and get ready to beat the bad guys with our awesome range of action figures and toys. Shop now at Smyths Toys Superstores 🤩

27/08/2025

Game night just got A LOT more exciting… 💖

Get ready to play with What Do You Meme? Family Edition!

Shop now at Smyths Toys Superstores 🤩

Explore the world of Peppa Pig Whizz-Around with the Clickety Clack Train Set 🤩 Hear fun speech and sound effects from t...
26/08/2025

Explore the world of Peppa Pig Whizz-Around with the Clickety Clack Train Set 🤩 Hear fun speech and sound effects from the station as Rebecca whizzes along the track! Shop now at Very 🚂

Peppa Pig Whizz-Around Clickety Clack Train Set Peppa Pig Whizz-Around is a beautifully detailed and colourful range of track and vehicle-based toys, bringing the world of Peppa Pig to life in a brand-new way! Peppa Pig Whizz-Around Clickety Clack Train Set features Rebecca Rabbit?s Little Red Train...

18/08/2025

It's the moment you've all been waiting for… The Mighty Morphing Power Rangers are BACK!! ⚡ We love this video from .samscott 🤩

Shop the epic action figures now from Smyths Toys Superstores 💥

15/08/2025

Hands up if there's an Aphmau fan in your household? 💖

Get your hands on the Mystery MeeMeows from Smyths Toys Superstores ✨

Address

Character Options Ltd, Lees Brook Mill, Lees Road
Oldham
OL45JL

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