The Shoebox Experiences

The Shoebox Experiences Discover the hidden history or Norwich. From captivating city tours to immersive historical adventures, we bring Norwich’s rich past to life like never before.

Perfect for both locals and visitors, our experiences are all about storytelling and discovery.

Step beneath Norwich and create your own medieval mark in this brand new workshop. Led by award-winning designer, resear...
26/08/2026

Step beneath Norwich and create your own medieval mark in this brand new workshop.

Led by award-winning designer, researcher and Logo Rewind founder Darren Leader, the workshop will introduce you to the shapes, symbols and hidden meanings found in historic merchant marks.

Set within the remains of Norwich’s medieval Hidden Street, you’ll use your own story, interests or family heritage to create a personal mark of your own.

After the workshop, Darren will recreate your mark as high-quality digital vector artwork and email it to you, ready for you to use however you wish.

Your ticket also includes:
A personalised embossed A4 art print of your mark
A limited-edition 32-page zine exploring the brewers’ trademarks of early modern Norwich
All workshop materials and refreshments
The opportunity to submit your design to the Modern Medieval Marks collection

No previous design experience is needed, and the small group means you’ll receive individual guidance throughout.

The important details:
🗓️ Tuesday 22 September
⏰ 6pm-8.30pm
📍 The Hidden Street, Norwich
💷 £99 per adult
👫 Only 10 places available

Head to the website to book (link in the comments)

24/08/2026

We heard there was a trend for making new photos look old.

Did we do it right?

There's a change in the air, the kind that means our favourite season of tours is almost here. Cooler days, cosy jumpers...
20/08/2026

There's a change in the air, the kind that means our favourite season of tours is almost here. Cooler days, cosy jumpers and more dogs on tours.

Not every tour is suited to four-legged guests, but plenty are.

Assistance dogs are welcome on our Carrow House tour. Small, well-behaved dogs that can be carried are invited along on the Hidden tour. And dogs are welcome to trot beside you on the Norwich Knowledge tour, the Tavern Trail and City of Centuries.

So if your dog would enjoy a bit of history, a few admiring strangers along the way and maybe a treat at the end, this is the season to bring them with you.

We all know Taylor Swift made headlines flying into Norwich for Radio 1's Big Weekend. But global icons finding their wa...
17/08/2026

We all know Taylor Swift made headlines flying into Norwich for Radio 1's Big Weekend. But global icons finding their way to our neck of the woods is nothing new.

It is easy to forget just how significant Norwich has been on the world stage and what an important part of history this city and surrounding areas has played. Behind our famously preserved medieval streets lies a city that has welcomed some of the biggest names, often when we least expected it.

For example did you know about a visit from Muhammad Ali? Because he stopped traffic on our streets in 1971, drawing adoring crowds during a visit to promote, of all things, a local supermarket project. A few years earlier, in 1963, Beatlemania hit Norwich in full force when The Beatles played a chaotic, screaming set at the Grosvenor Rooms. One many locals remember fondly or sadly depending on if they got tickets for the iconic event. By 1967 it was Jimi Hendrix bringing his Experience to the tiny, but perfectly rock'n'roll underground venue The Orford Cellar on Red Lion Street, and in 1972 David Bowie arrived as Ziggy Stardust himself for two legendary shows at Norwich Theatre Royal.

And that's only music, Norfolk has also been of huge importance in times of war and global politics. In 1933, Albert Einstein fled N**i Germany and spent time living quietly in a small wooden holiday hut on Roughton Heath in North Norfolk, before sailing on to America. Charles Dickens visited the region many times, staying at the Royal Hotel and performing his own works, which captured the often heartbreaking poverty of the time, to packed crowds at St Andrew's Hall. Decades later, in 2000, Arthur Miller, best known for being married to Marilyn Monroe but who also stood his ground in front of the House Un-American Activities Committee in 1956, returned to UEA to celebrate his eighty fifth birthday and receive an honorary degree, having also visited for the inaugural UEA Literary Festival back in 1991.

Then there's film and TV, Norfolk's coastline and cathedral have become a backdrop of choice for the silver screen. Dame Judi Dench filmed inside the stunning cloisters of Norwich Cathedral for Tulip Fever in 2014. Gwyneth Paltrow walked across the sand for the iconic final scene of Shakespeare in Love, filmed on Holkham Beach in 1998. And while many think Natalie Portman came to film in Norfolk for the Other Boleyn Girl, most of that filming took place in Kent. However she did still find time to visit us swapping Hollywood for the same stretch of coast to film the eerie outdoor scenes of Annihilation in 2016.

We have almost certainly missed a few obvious names. Who else do you know who has visited Norfolk and deserves a place on this list.

13/08/2026

Late sharing our eclipse footage, but we couldn't miss such a historical opportunity.

History humour is our favourite kind. We hope this finds it's niche audience.

Shall we play a game? Let's do two truths and a lie, Marble Hall edition. One. The skeleton clock at the top of the Marb...
12/08/2026

Shall we play a game? Let's do two truths and a lie, Marble Hall edition.

One. The skeleton clock at the top of the Marble Hall stairs is one of only three ever made. The other two live in the State Hermitage Museum in Russia, and somewhere on the ocean floor off the coast of Nova Scotia.

Two. The marble that gives Marble Hall its name is only here because a rather famous Westminster church ordered it, then couldn't afford to pay. So it was sold on.

Three. One of Norwich Union's founding directors was once held at gunpoint. By the secretary.

So what do we think, which one's the lie?

10/08/2026

Think the perfect summer day doesn't exist? Think again.

History, friends, family and a walk around some of the hidden treasures of this amazing city. We don't think it gets much better than that.

This summer why not give a tour a go, from short walks, to inside tours, to longer meanders around Norwich and even tours with a couple of drinks thrown in.

We promise you the perfect summer day starts with a Shoebox Experience.

We know it's early to mention it, back to school.But we have a good few weeks of the school holidays to enjoy first, and...
06/08/2026

We know it's early to mention it, back to school.

But we have a good few weeks of the school holidays to enjoy first, and many of our tours are suitable for all the family and offer a chance to educate and entertain even your little ones.

With tours that span across Norman Norwich, its place in the Industrial Revolution, wartime Britain and more, there is plenty that will be both relevant to the syllabus, while giving a unique perspective on our fine city's historic moments.

Need more convincing? Our children's tickets are all set at £8.50, making it more affordable for you to come and visit.

On this day, 1st August 1994...Norwich awoke to a fire-gutted Central Library. Many historic documents were water damage...
01/08/2026

On this day, 1st August 1994...

Norwich awoke to a fire-gutted Central Library. Many historic documents were water damaged, along with more than 100,000 books lost to the fire.

Devastated in the fire was also the American Air Division Memorial Library, which housed some of the unique records of US servicemen's activities during the Second World War.

At the height of the fire, smoke was reportedly seen as far as 20 miles away, with more than 65 fire officers in attendance to try and tackle the blaze. The cause? A gas explosion triggered by a caretaker switching on the lights. Despite being blown backwards by the force, he was thankfully unharmed. Equally surprising was that no one else was harmed in the blaze.

After the fire, work was undertaken to try and salvage records dating back as far as 1090.

The library was rebuilt and reopened seven years later at The Forum.

Does anyone remember the blaze? Or the aftermath? We would love to hear your stories.

Photo credit: Flickr: mira66

After eight amazing years, we’re saying goodbye to the lovely Lisa as she heads off to start her own business!Lisa has b...
31/07/2026

After eight amazing years, we’re saying goodbye to the lovely Lisa as she heads off to start her own business!

Lisa has been a huge part of The Shoebox Experiences’ journey. She joined us as an Experience Host when we were running just a few Hidden Street tours each week, before progressing to Customer Experience Manager and overseeing our growth into Norwich’s number-one tour operator on Tripadvisor.

Today, we offer more than 12 tours, have a team of five Experience Hosts, and have welcomed thousands of delighted customers while receiving thousands of five-star reviews.

Thank you for everything you’ve done, Lisa. We’ll miss you, but we know you’ll absolutely smash your next venture.

Good luck from all of us!

📸 This photo was taken at Lisa’s leaving do at J. Doe & Co, where the team took part in a cocktail masterclass and had a go at making their own spicy Palomas. They were thoroughly enjoyed - particularly by Lisa!

Address

The Shoebox, 21-23 Castle Meadow
Norwich
NR13DH

Opening Hours

Monday 10am - 5pm
Tuesday 10am - 5pm
Wednesday 10am - 5pm
Thursday 10am - 5pm
Friday 10am - 5pm

Telephone

01603 850309

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