Alpine Paws

Adventure-ready dog gear🏔️ For dogs who go wherever you go.

27/10/2026

I’ve come to know the laugh at the post office when I say a parcel’s going 20 minutes down the road is the same laugh I get when I say it’s off to Victoria, Australia ✈️📦

Looking back through the orders over the past year and a half, we’ve now reached 90 UK postcode areas and shipped to 13 countries in total 🕺 From parcels going down the road to ones travelling to the other side of the world, it’s still a bit insane to think about! 🌲

21/10/2026

A closer look at our Altitude Reflective Lead🌒

The woven rope, the leather style details, the reflective thread running through it - a few of our favourite details from a lead that’s been part of the Alpine Paws line-up for over a year now🌲

We’ve been working on an updated version for the next restock. Same Reflective Altitude Lead, with a few upgrades and a new colour joining the collection👀

In the meantime, we only have a small number of Ember left in stock before the updated leads arrive!

📸 - Remy

06/10/2026

Cosy autumn dog gear - we have you covered 🍁

Give your dog somewhere to settle when you’re out and about this season!

Our Travel Mats roll up small, wipe clean easily and gives your dog a familiar place to lie down wherever you’re spending the day 🌲☕️•

30/09/2026

A little Alpine Paws archive 🗂️🏔️

It’s been a couple of months since we introduced our content creators (and their dogs!), and they’ve been busy making some very lovely photo and video content for us in the meantime.

We’ve loved seeing the five of them bring their own dogs, adventures and take on Alpine Paws to life, and we’re so excited to start sharing more of what they’ve made with you🌲

You’ll be seeing their work popping up across the website, our marketing and socials over the coming months - and hopefully alongside us at some events in 2027 too🤞

29/09/2026

Return of Spotted in the Wild 🧚‍♀️

Starting with Milo showing off his new Peat Brown Adventure Harness along with the start of a very lovely patch collection 🥹🌲

We hope everyone is having a lovely week, and hopefully we’re now back to our regularly scheduled ramblings on here too!🙂‍↕️

•

22/09/2026

A little look at something from behind the scenes 🤎

If you’ve been with us a while, you’ll remember we rebranded at the start of the year with the very talented Cindy | Brand, Illustration, and Font Designer . Cindy’s work has always been a huge inspiration for us, and she has such a knack for capturing the warm, cosy, outdoorsy feeling we want Alpine Paws to have - so when we started looking at our packaging, we knew we wanted to work with her again.

This beautiful pattern will be making its way into our packaging throughout autumn and winter, and we’re so excited to start seeing it arrive in your orders 🌲

If you’ve ordered recently and wondered where our usual thank you notes have gone, we promise we haven’t forgotten you! We’ve been holding off because Cindy has designed some beautiful new cards to go with the new packaging, and we can’t wait to start adding them back into your orders. We love being able to add that little handwritten touch to say thank you for shopping with us (in questionable handwriting, we do apologise) because we appreciate you more than Jeff Bezos ever will 🫶🏻

And who knows… next year we might finally bring the inspiration behind Alpine Paws to life in a way you can actually step into 👀🌲

16/09/2026

For the dogs who have no idea what “fair weather walking” means 🌲

The Adventure Harness was made for the days when you pull on your boots, check the weather, decide it doesn’t really matter and head out anyway - we’ve always been a fan of soggier days and a lack of general public 🙋🏻‍♀️

We can’t wait to have the full range back for autumn. We know lots of you missed out on the first drop, and we’ve already got a few of you waiting for your size to come back 🏔️

If you’ve got a bigger dog, there are still a handful of sizes available from the first run - but the smaller sizes went quickly, so we’re looking forward to getting these in your hands very soon🤎

11/09/2026

Happy Friday, at last!

What have you got planned this weekend? More importantly, how many of those plans involve the dog? 😌

The Alpine weekend is looking fairly quiet, so lots of time for lots of admin👩‍💻 Things on our to do list:

- post and packaging 🙂‍↕️
- finalising 2, maybe 3, new products (TikTok saw it first 🤫)
- writing various pieces of exciting content for various exciting things ✍️
- going through all our absolutely BEAUTIFUL content creators work and putting together some new promotional materials (much like this photo of Akela, doing our Peat Brown Adventure Harness justice 🤩)

Hope everyone has the best weekend, wether that’s not moving from the sofa or adventuring a little further 🌲🐾🏔️

03/09/2026

A sure sign autumn is underway: the Russet Red Adventure Harness has been flying out alongside the large woven blankets 🍂

We’re definitely seeing a shift towards the deeper, warmer colours as the seasons change, and we have a very autumnal inspired product in the works 🌲

📷 by 𝐓𝐇𝐄 𝐃𝐎𝐆 𝐏𝐇𝐎𝐓𝐎 𝐒𝐜𝐨𝐭𝐥𝐚𝐧𝐝, Aslan wears size M 🐾

Address

Malvern
WR14 4

Website

http://alpinepaws.co.uk/

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