15/05/2026
One year of Alpine Paws - we’re celebrating a day late because yesterday we were somewhere in Belgium (maybe Germany, maybe Luxembourg, at this point who knows 🕺) 8 hours into a road trip with questionable WiFi.
It started Christmas 2024 with some savings, a vague plan, and a dog who reminded me daily why getting outside matters. We launched just 3 core products in May 2025.
A year on, orders still get packed around a full time job and a side of content creation. The website still gets edited at 11pm with a snack drawer open and a Berner snoring on my feet. New products are still being sketched out while rewatching Modern Family for the 27th time 🙂↕️
Over 200 orders shipped across 11 countries - UK, USA, Canada, Germany, Sweden, Finland, Norway, Austria, Netherlands,Australia and UAE 🌍 6,000+ followers across socials and so many lovely photos and videos of you using our gear 🏔️ 3 products that have grown into many more - with the first in our harness line almost ready (waitlist opens tomorrow, if you were wondering 👀)
If you’re ever ordered from us, liked a post, commented on a photo, left a review or browsed our website - thank you 🤎 Here’s to year two 🌲🐾
- Annie & Sansa