The Bearded Pooch

Home
United Kingdom
Leicester
The Bearded Pooch

We are The Bearded Pooch, a salon based groomers providing a gentle and caring groom Please message for more details.

The Bearded Pooch (formerly Shampoochies) was started by Gemma in 2014, inspired by her Giant Schnauzer, Euston. What started as one woman in her van, quickly grew to a husband and wife team, and in recent years has added more team members and a busy, state of the art grooming salon in 2 fantastic locations. Our skilled groomers use the latest equipment, technologies and skills to ensure your pets

look great and feel great after their treatments. We offer grooming for all breeds large or small, and services include nail clipping, ear cleaning, body styling, deshedding and much more. We have 2 sites - Hawgrip Plant Centre - Enderby & Palmers Garden Centre - Ullesthorpe. We look forward to seeing you and your poochies soon!

24/12/2025

We are signing off for Christmas!!!

Thank you all from the bottom of our hearts for another fantastic year! You’ve kept us busy, supported and entertained throughout! Thank you for your support with our loss of Martha - there are a lot of firsts and the dog walk today was one of them & that hit hard on arrival today 😢

We wish you all a Merry Christmas and look forward to seeing you all in 2026! Our socials will be quieter and so will our responses - we will all be taking a break away from work and the salons will be back in action fully week commencing 5th Jan

Eat, sleep & be merry! Lots of love The Bearded Pooch team

A huge shoutout and thank you to the amazing people at The Bearded Pooch who have worked so hard and kept Alex & I supported with so much that people do not see but it means so much - love you all!

& Louise

20/12/2025

Wow the last end of week post of 2025!? This week has been crazy! Thank you all so much for your understanding, your lovely comments, the hugs, the gifts and just generally being the best customers on our busiest week of the year! ❤️ For the last time of 2025 here we have this weeks favourites:

Klaus - Timber Dog by Gemma
Minnie - Dachshund by Alex
Archie - Cockapoo by Di
Arthur - Border Terrier by Jodie
Rose - Newfoundland by Mia
Zelda - Shih Tzu by Louise
Bear - Pomeranian by Jess
Chester - Golden Retriever by Fran
Albie - Cockapoo by Alice
Axl - British Bulldog by Jo

We cannot wait for our dog walk on Xmas Eve and we hope to see you as many there as possible - don’t forget - gifts for the best dressed dog! We’ve heard people have been planning already and we cannot wait!!!

📍 Fosse Meadows, Sharnford
⏰ 10am
📅 24th Dec

12/12/2025

Happy Friday!! After a very emotional week and just want to thank everyone that has messaged, commented and checked in - we are doing ok - we miss our Martha a lot and the house is really not the same but we are ok ❤️‍🩹

This weeks favourites:

Tilly - Poochon by Gemma
Rex - Cocker by Alex
Mabel - Cockapoo by Di
Eric - Giant Schnauzer by Jodie
Jeffrey - Cockapoo by Mia
Gertie - Toy Poodle by Louise
Coco - Cavapoo by Jess
Rosco - Cavapoo by Fran
Molli - Cocker by Alice

Responses to messages are delayed over the next week as we are all working late nights and early mornings to ensure everyone has their appointments before Santa paws - please be patient - we always respond

The Bearded Pooch Team 🐾 💜

10/12/2025

💜 💫 Groomphoria Photos 💫💜

Official photos of the before and after of both Myrtle and Lacie & the model dog placing - no placement for Myrtle or Lacie but I have had great feedback to work on and I can see other parts in these photos that I’d like to improve on. Thank you to my judges for my feedback and thank you to my other judges .pisani.18 and .lcgi.anderton.

Thank you for a brilliant competition and thank you for the photos!

09/12/2025

Goodnight Martha ❤️‍🩹💔

Tonight we said our last goodnight to our beautiful Martha - almost 13 years old and we wish you could have stayed longer but unfortunately you were wanted elsewhere - who can blame them - you were an amazing pretty perfect little girl that just wanted love 24/7. Mother to Mavis and Alex’s favourite 🤫

You really were the most perfectly behaved and most loved girl there has ever been. You fell asleep tonight surrounded by those that love you the most in the comfort of your home eating liver pâté 😋

You’ll be missed by so many people - your aunties - you had lots of them, friends and all the family - even people that didn’t like dogs loved Martha - the most gentle soul anyone could wish for - you have a left a huge whole in our lives but you can now run pain free - say hi to Euston who I’m sure will be pleased to see you 💙🖤

Thank you to .therainbow for the most perfect goodbye ❤️‍🩹

06/12/2025

Happy Saturday! How is it the first weekend of December?! Anyway here are this weeks favourites

Woody - Cockapoo by Gemma
Owen - JRT by Alex
Cyril - English Setter by Di
Nelly - JRT by Jodie
Boris - Husky by Mia
Daisy - Crossbreed by Louise
Betty - Shihpoo by Jess
Barney - Crossbreed by Fran
Doughy - Dachshund by Alice
Remi - GSD by Jo

We have another exciting addition to our team - Jo from has joined us for the Saturdays in December and hopefully joining us permanently for some more days going forward in 2026!

We are fully in our busy period now - there is a couple spaces available at Ullesthorpe before Christmas - Enderby is fully booked until Jan but happy to put you on the cancellation list if anything comes up🎄

01/12/2025

💜💫 Groomphoria 2025 💫💜

🥈2nd Model Dog with Miss Poppy
🥈2nd Teams Event with , & .k9.grooming

Entering a 2 day grooming competition & 4 classes after seeing FIVE in Birmingham the day before possibly wasn’t the best idea - tiredness & adrenaline hit new levels 🤪

I entered 4 classes - Model Dog, Team Event, Asian Open with Myrtle & Workshop Crossbreed Open with Lacie. Over the moon with 2nd place for my model dog - there were some amazing entries so it was a shock to get 2nd & huge congratulations to for 3rd place! Honour to stand up there with you! 💜 Then I entered the teams event with Jodie, Cass & Nissa - 4 completely different groomers - never worked on a dog together before and we went and bagged a 2nd place! Loved this class - 30mins each on the gorgeous Misty!

I also entered Myrtle our Miniature Schnauzer - no placing unfortunately but I wasn’t overly happy with the groom - not enough growth and she was a little out of character - possibly due to just finishing a season. However we got great feedback and we may try again next year!

Finally I also entered Lacie a Cockapoo who I am currently trimming into a Wheaten Terrier. Thank you for allowing me to do this! No placing unfortunately and we are awaiting feedback - it was a big class with incredibly high standards!

Huge congratulations to my competition bestie on her 2nd place in clipper only! Congratulations to on your 2nd place with Toney in the poodle class! Finally well done to .k9.grooming (my first student) on completing a fantastic groom with fantastic feedback in the immediate class!

Well done to all that placed over the weekend - I am loving being back into the competition chaos and making new friends along the way! Love chatting during the competition - calms the nerves so much! Competitions are not for the faint hearted - they are exhausting and so much work goes into doing these but so much is learnt along the way 🤓

28/11/2025

🌟Happy Friday🌟

It’s fri-yay! We are loving your reactions to our Christmas packages so far🎄
Here’s our favourites this week:

Lottie - Basset hound by Gemma
Jasper - Cocker spaniel by Alex
Ollie - Cockapoo by Di
Myshka - JRT x Westie by Jodie
Freddy - Lakeland x Border terrier by Mia
Marley - Cockapoo by Louise
Poppy - Bichon by Jess
Freddie - Cockapoo by Fran
Rasta - Poodle by Alice

Will you be attending our Christmas dog walk? Make sure it’s in your diary…. 24th Dec 10am - Fosse meadows 🌳🐾

22/11/2025

🌟 Saturday Super Stars 🌟

We only have 4 full working weeks left of the year at The Bearded Pooch - we cannot stress enough to ensure you have your appointments booked in - we have a couple spaces over the next couple weeks but the closer we get to Christmas - spaces are looking more and more limited! However we do have working with us for 3 Saturdays at Enderby during December - we can’t wait! Here are this weeks favourites:

Millie - Springer by Gemma
Mabel - Labradoodle by Alex (Puppy Intro)
Gus - Golden Doodle by Di (Puppy Intro)
Tina - Miniature Poodle by Jodie
Dilly - Springer by Mia
Belly - Shih Tzu by Louise
Milo - Sprocker Poo by Jess
Fudge - Lhasa Apso by Fran
Ozzy - Labradoodle by Alice

Don’t forget to get your Christmas packages also booked onto your appointments 🎅

20/11/2025

Christmas……

Personally Christmas for me (Gemma) is not something I enjoy - the day itself - yes but the build up - not so much.

I put a lot of pressure on myself to ensure we all have full diaries to secure a steady income, I put pressure on myself to design to “correct” package - including a pretty but an original backdrop for the photos, appropriate gifts for the packages, thank you gifts for our customers that suit the majority, correct festive shampoos, sprays and products. Finding the time & funds to stock both salons with all the above along with the day to day bits is also very difficult. The end of the year also marks signing off students last days, assessments and theory work. Alongside choosing appropriate decorations, dealing with damp, general day to day salon cleanliness, illnesses and scheduling of appointments to make sure everyone is where they need to be. The important Bearded Pooch Christmas outing and secret Santa is also on that list! This is among the “usual” personal Christmas prep, general life, kids & dogs…

My point - it all gets to the point about now that I question “is it worth it?” Standing back and seeing the salon and academy looking like this makes me feel like yes it is worth it and seeing the dogs in their Christmas pictures is the cherry on top of the cake!

Anyway - thank you all for supporting us throughout the year and for these final few weeks! Spaces are limited but we have the final few apps available over the next couple weeks!

Also - Good luck to all the other groomers that are on the approach to their busiest weeks of the year! We’ve got this! 💪🏻 ☕️ 🎄

Address

Hawgrips Garden Centre, Seine Lane
Leicester
LE194PD

Telephone

+447734433303

Website

http://www.TheBeardedPooch.co.uk/

Alerts

Be the first to know and let us send you an email when The Bearded Pooch posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to The Bearded Pooch:

Shortcuts

Want your business to be the top-listed Pet Store/pet Service in Leicester?

Our Story

We are a husband and wife team - Gemma and Alex! We have both lived in Leicester all our life and up until 2014 we both worked in an office doing a 9am - 5pm shift. However, Gemma was made redundant and whilst this is generally taken as bad news, Gemma took this as an opportunity to start something new and something that she enjoys. Dog grooming has been something that Gemma has been interested in since she bought home Euston at 8 weeks old (he's the handsome man on the home page) - he is a Giant Schnauzer. Gemma has groomed him since he was a young puppy and he is who we have to thank for getting us both into grooming professionally. Dogs are amazing animals and they never fail to make you laugh. You cannot beat the love and happiness that they give you that moment you walk in the house after being away from them.

After being made redundant Gemma decided to gain a professional qualification in dog grooming. She gained her City & Guilds Level 2 for Dog Grooming Assistants qualification in April 2014. Although the City & Guilds qualification is not a requirement to move into a dog grooming career, she felt that she could not go into this industry until she had gained a full understanding in regards to the care and grooming requirements of some many different and amazing breeds of dogs. After only 18 months into starting the business Gemma was full and had to close her books to any new customers. At this point Gemma decided to train Alex in the hope that we could get Alex to the standard of a fully trained dog groomer to be able re-open the books to new customers. Alex succeeded and took delivery of his mobile grooming van in March 2018.

He got so busy that he took the decision to also leave his 9am - 5pm job in May 2019 and has been working as a full time dog groomer ever since and never ever looked back! We are both extremely passionate about dogs and the joy that they bring to their families. We find an amazing amount of satisfaction in beautifying these amazing animals.

Ok, that is a very short snapshot of us - we hope to meet you very soon!!