
12/09/2025
Where Our Story Began… ✨
From speedway rider to transport operator, our founder Peter Sampson has lived many lives. But everything changed the day he met one remarkable lion 🦁.
That moment sparked a lifelong mission: transforming the lives of wild cats around the globe. Peter has not only led, but inspired generations to continue to rescue, protect, and help provide a future to some of the world’s most endangered animals.
His new biography, Nothing’s Impossible: The Peter Sampson Story tells the story of how one encounter shaped a life of courage, resilience, and conservation. Peter’s continued commitment led to the creation of Hertfordshire Zoo and The Big Cat Sanctuary, where Peter’s vision lives on today.
Nothing’s Impossible is available now 👉 https://bit.ly/4meSmyX