Underdog & Co., Waterdown, ON (2026)

06/19/2026

Alright. The time has come.

After years of speculation, outrage, and Facebook comment sections, I’m finally ready to reveal…

✨ The Gay Agenda ✨

Today’s objectives include:

☕ Acquiring an iced coffee.

☕ Forgetting where I put the iced coffee.

☕ Finding the iced coffee.

☕ Walking into a room and immediately forgetting why I went in there.

🐕 Convincing a doodle that the blow dryer is not, in fact, a government conspiracy.

👶 Convincing my toddler that rocks are not food.

👶 Convincing my toddler that dog kibble is also not food.

👶 Losing that argument.

📱 Answering one text message and somehow creating six more tasks for myself.

💸 Paying taxes.

🧺 Wondering if the dishes in the dishwasher are clean or dirty.

🏳️‍🌈 Existing in public.

That’s the one people seem most upset about.

Every Pride Month we’re told there’s a secret agenda. A plan. A movement. A plot.

Friend, I can barely remember why I walked into the kitchen.

The overwhelming majority of q***r people are just trying to do the same things everyone else is doing:

Love our people.

Raise our families.

Pay our bills.

Walk our dogs.

Drink our iced coffee.

And occasionally convince a tiny human not to eat landscaping materials.

The “agenda” was never world domination.

It was being allowed to exist openly enough that nobody needed an agenda in the first place.

Happy Pride, friends. May your coffee stay cold, your toddler stay out of the gravel, and your existence never require an explanation. 🌈

06/12/2026

⚠️ Trigger warning: homophobia, transphobia, violence, and examples of anti-LGBTQ+ rhetoric.

If you’re q***r, if you’ve lived through this firsthand and aren’t in a place to read about it today, please keep scrolling and take care of yourself. And remember: not reading the comment section is self-care.

Every year, someone asks:

“Why do we still need Pride?”

It’s a fair question if you haven’t had to think about it.

Pride began as a protest. Q***r people, exhausted by discrimination, harassment, and police violence, finally said “enough.” Special recognition is owed to Black q***r and trans people who were at the forefront of that fight and helped push the movement forward.

And yes, progress has happened.

That’s worth celebrating.

But if you’re wondering why Pride still exists, it’s because our fight isn’t over.

Not even close.

Rights and protections are actively being challenged and rolled back. Equality is still debated in elections. Being LGBTQ+ is still criminalized in dozens of countries around the world.

And if you’d like a less global example, you don’t have to look any farther than the comment section of almost any Pride-related Facebook post.

Comments like:

“Happy mental illness month.”

“Happy p€doph1le appreciation month.”

Those aren’t rare.

They’re common.

If you’re a straight person reading this and that surprises you, I encourage you to spend ten minutes reading the comments on a few Pride posts this month. But steel yourself.

(Cont. in commens) 🧵🧵🧵

06/10/2026

Alright, class, gather round. Today’s lesson is called:

Everybody has pronouns. Yes. Even you.

Before someone rushes into the comments to announce, “I don’t have pronouns,” I regret to inform you that what you’ve actually done is confess that you don’t understand basic grammar.

Pronouns aren’t a special thing invented by trans people. They’re a normal part of language.

I have pronouns. You have pronouns. Your dog has pronouns. Everybody has pronouns. The only question is which ones you’d like people to use.

And while we’re here, let’s talk about singular “they” because every June somebody suddenly develops a deep and passionate concern for the integrity of the English language. You already use singular they. Constantly.

“Someone left their wallet.” “I hope they come back for it.” “Tell the driver they forgot their coffee.” In fact, singular “they” has been around for centuries. Longer than singular “you.”

That’s right. The same people screaming that singular “they” is ruining English are happily using a newer grammatical convention every single day.
But even if singular “they” were brand new, so what? Language evolves. That’s how language works.

Which brings me to one of my favourite quotes from Alok Vaid-Menon:

“They say that we keep making up new pronouns, making up new words

I don’t know who else is going to tell you this, but all words are made up. Every single word. In fact, Every single word that I’m speaking to you right now was made up by someone at some point in time.

In fact, the words made up, were made up. Plot twist, invent was invented

Language evolves because people evolve. And the only reason you’re calling some words made up and not others is because you’re used to some words and not others.

So if you’re idealogically opposed to made up words. I wouldn’t want to yuk your yum, that’s a brave stance, but I’m just asking for consistency. Shouldn’t that mean you should stop speaking all together?”

At the end of the day, pronouns are just words we use to refer to each other. And if you can remember somebody’s name, their dog’s name, their kid’s name, and their Starbucks order, you can probably survive learning one extra word.

06/09/2026

Six years. SIX. YEARS. 🏆 Platinum Winner
Flamborough’s Favourite Grooming Shop
For the 6th year in a row.

Seriously though, thank you.

Every vote, every recommendation, every time you’ve tagged us in a Facebook post, told your neighbour about us, or trusted us with your dog means more than I can put into words.

When I opened Underdog & Co, I had a very specific vision: a place where dogs could be treated with patience, kindness, and respect. A place where humanity over vanity wasn’t just a slogan slapped on a wall but something we actually lived every single day.

The fact that this little salon continues to be supported so fiercely by this community is something I’ll never take for granted.

To our clients: thank you for trusting us with your dogs.

To the dogs: thank you for occasionally allowing us to trim your nails without filing a formal complaint.

To everyone who voted: thank you for taking a minute out of your day to support a small local business.

And to whoever keeps convincing new people to bring us their dogs… keep doing that. You’re doing amazing, sweetie.

From the bottom of my heart, thank you.

Now if you’ll excuse us, we’re going to spend the next week acting completely normal about this and definitely not bringing it up every five minutes.

(We will absolutely be bringing it up every five minutes.)

❤️🐾🏆🏳️‍⚧️🏳️‍🌈

06/05/2026

Alright, put the pitchfork down until you’ve read the full post because we’re talking about veterans, Pride, and a false equivalence that appears every June.

Unpopular opinion: if the only time you think about veterans is when someone paints a rainbow on something, your concern probably isn’t veterans.

To be clear, I have deep respect for our veterans, their service, their courage, and the freedoms that exist because so many answered a call that asked far too much of them.

Which is why I’m tired of seeing veterans used as a talking point every time a rainbow appears on something.

Without fail, someone asks:

“WhAt AbOuT tHe VeTeRaNs?”

As if people can’t care about more than one thing.

Every year it’s:

“Why don’t veterans get a month?”

They do. November is Veterans’ Month.

“Why don’t veterans get a day?”

They do. It’s called Remembrance Day.

“Why don’t veterans get memorials?”

Friend, In our area alone we have the Remembrance Crosswalk outside the Waterdown Legion, the Burlington Cenotaph, Veteran Square, veteran banners, Remembrance Day ceremonies, the Naval Ships Memorial at Spencer Smith Park, veteran parades, legion branches, memorial parks, military monuments, and veteran memorials throughout Hamilton and Burlington. Veterans are honoured year-round.

If the people making these comments truly cared about veterans, they’d already know that.

Instead, veterans are being used as a prop. A convenient shield to take a swing at a marginalized community while pretending it’s about something else.

And that feels disrespectful to both groups.

Because here’s the thing:

There are gay veterans.

There are le***an veterans.

There are bi veterans.

There are trans veterans.

There are veterans marching in Pride parades.

The freedoms veterans fought to protect include the freedom for q***r people to live openly.

And if you genuinely want more recognition for veterans, great. Organize. Fundraise. Advocate. Volunteer. Push for new memorials.

You don’t have to tear down Pride to support veterans.

A rainbow crosswalk isn’t taking anything away from them.

But using veterans as a weapon against q***r people certainly isn’t honouring them

06/03/2026

Welcome back, we’re coming in hot with this one.

“No one is shoving q***rness down your throat.”

If you’ve ever said or felt the age old “I don’t have a problem with gay people, I just wish they’d stop shoving it down our throats!” Friend, q***r people existing in public is not something being shoved down your throat.

A gay character in a movie isn’t shoving q***rness down your throat. A trans person in a commercial isn’t shoving q***rness down your throat. A q***r couple holding hands at the grocery store isn’t shoving q***rness down your throat. A kid finding a book with a family that looks like theirs isn’t shoving q***rness down your throat.

It’s called existing.

Representation matters because people deserve to see themselves reflected in the world around them. It tells q***r kids they aren’t alone. It tells q***r adults they don’t have to disappear to be accepted. It reminds people that they have always been here.

And no, everything is not suddenly gay. You’re just noticing q***r people because society is finally making a little room for people who spent generations being told to stay invisible.

If a straight couple kissing in a movie isn’t shoving straightness down your throat, and someone posting about birdwatching isn’t shoving birdwatching down your throat, then maybe the problem isn’t the existence of q***r people.

Maybe you’re just uncomfortable with q***r people existing.

There’s actually a word for that.

Before anyone says, “Wait a second, Bailey, isn’t this you shoving it down my throat?”

Nope.

Shoving something down your throat would require someone to force you to consume it.

That’s not what’s happening.

My platform is being used to talk about something that I care deeply about. Nobody is making you read this. Nobody is making you watch that show. Nobody is making you buy that book.

And despite decades of q***r existence, nobody is making you be gay either.

Existing in public is not activism. Being bothered by it says more about you than us. Happy Pride Month. 🌈

06/02/2026

June is here, and that means it’s time for Underdog’s annual Pride Month series. We’re kicking the door open with glitter on our boots, pride in our hearts, and absolutely no intention of turning the volume down.

Buckle up, because for the next 30 days, this page is going to be unapologetically, gloriously, rainbow-powered gay.

Expect q***r history. Q***r education. Q***r quotes. Q***r joy. Q***r frustration. Q***r celebration. And q***r ranting.

If that sounds like your cup of tea, pull up a chair.

If that bothers you, this is your annual reminder that the unfollow button is free and available year-round.

Underdog & Co. is trans-owned, q***r-operated, and quite definitely the gayest grooming salon in town. Not accidentally, either. We built this place with intention, authenticity, and just the right amount of q***r audacity. Proudly.

For those who are new here, my name is Bailey (they/he), and this series exists because q***r people deserve to see themselves reflected in the communities, businesses, and spaces they support.

Pride has never been just a party. It’s protest. It’s resilience. It’s community. It’s refusing to shrink yourself to make other people comfortable.

So all month long, we’re making space for the stories, voices, and conversations that got us here.

Happy Pride, friends.

Let’s get a little louder. And a lot Gayer.

05/05/2026

Have you voted for for best dog groomer yet? No? Well we suggest you do or we can’t promise your dog will leave braid free 😈😈

05/01/2026

Five years running… should we make it six? 👀🏆

Being trusted with your dogs is never something we take lightly. This community means everything to us, and this little shop growing into what it is today still feels like a dream I get to live every day.

This team isn’t just a team, they’re family… to me, and to your dogs. The slow, gentle, one-on-one care, the extra cuddles, the patience… that’s the heart of everything we do. It’s truly an honour to be your groomer and your dogs safe space.

AND ALSO… if you’ve ever picked up your dog and done a double take like “who is this polished little celebrity,” now’s your moment to support your local glam squad ✨💅🏽

Vote for us for Flamborough’s Favourite Grooming Shop (link in bio 👀👀) and let’s keep this streak going.

Underdog & Co.

06/19/2026

06/12/2026

06/10/2026

06/09/2026

06/05/2026

06/03/2026

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