Horse Queened

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Horse Queened Horse Queened is an Aussie-made grooming & care company, created by horse people for horse people, built for our harsh climates. No fluff, just real care.

For muddy coats, rough spots & hooves that need love. Welcome to the Purple Side πŸ’œπŸ΄πŸ‘‘ OUR MISSION

Our Horse Queened Mission is to develop effective and tailored products for the Australian climate with a focus on putting horse welfare first and foremost. Horse Queened Products are easy to use, no fuss horse care formulas. ABOUT US

The passion of co-founder Kate Attard is Horses. A Certified Equine Dentist and Accredited Equine Body Therapist with over 30+ years' experience in horse care, Kate focuses on horse health and biomechanics and has been developing products for horses over her whole lifetime. Kate is a second-generation harness racing trainer, with a passion for horse wellbeing, she has focused on developing equine health care products specifically for the Australian climate. These products are developed to aid seamless transition between horse health, comfort and range of motion. Kate and her hubby and co-founder Matt Keam have been the driving force behind Horse Queened. Matt, a Civil Manager, has a diverse background across business management, finance and project management. Matt, being the positive and proactive shining light for the business, he is a calming influence and a wonderful asset to Horse Queened with his product knowledge and outsourcing abilities. THE HORSE QUEENED BRAND

Kate was extremely frustrated with the lack of suitable products for the Australian climate and has been experimenting and making her own for many years. Her main priority is making sure the products can be trusted and to work well for everyone and she knows that these products are tried and tested on horses and are amazing! Our organic and natural cosmetic grade products along with our open mind and willingness to assist everyone who enquires are beneficial to those that want to make their horses happy and healthy. Horse Queened- A Royal Collective of Equine Care

We hope you love our collection as much as we do. Love Kate & Matt xx

Same pony, just over 12 months apart...This is the pony that started Sharon’s Horse Queened obsession. Sharon breeds and...
05/11/2026

Same pony, just over 12 months apart...

This is the pony that started Sharon’s Horse Queened obsession. Sharon breeds and breaks in Welsh ponies at Rae Park in Goulburn, so she knows a thing or two about keeping ponies looking their best.

A year of TLC, a consistent grooming routine, and one very happy pony owner. In Sharon’s words: β€œI’m just lucky your products work well” πŸ₯Ή

Thanks for sharing, Sharon! 🐴✨

February ➑️ today πŸ’œThis gorgeous cob mare came down from Grafton in February with a very sparse, patchy-looking forelock...
04/11/2026

February ➑️ today πŸ’œ

This gorgeous cob mare came down from Grafton in February with a very sparse, patchy-looking forelock.

Her owner made the Regrowth Ritual part of her grooming routine: Soothe It first to condition the skin, then Grow It to nourish and condition the hair.

By Sydney Royal in April it was already looking fuller. Today it looks thick, soft and healthy, and it's kept its original colour. 😍

Thank you so much for sharing this one with us. Stories like this are why we do what we do. 🐴

Skin first, hair second. Shop the Regrowth Ritual at horsequeened.com

Results vary from horse to horse. Cosmetic grooming products only.

02/11/2026
01/11/2026

πŸ†πŸ’™πŸ’› BEYOND THE RIBBONS – CELEBRATING GOOD SPORTSMANSHIP! πŸ’›πŸ’™πŸ†

✨ ONE WINNING NOMINATION!
🎁 TWO PEOPLE RECOGNISED & REWARDED!
πŸ† OVER $550 IN PRIZES!

Because the greatest champions aren't always the ones wearing the ribbons. Have you ever met someone within the equestrian community who reminded you why you fell in love with horses in the first place?

🐴 The person who cheered you on when you didn't believe in yourself.

🐴 The competitor who celebrated your achievements just as loudly as their own.

🐴 The person who encouraged you to overcome your fears and give something a go.

🐴 The friendly face who offered kindness and support when things weren't going to plan.

🐴 Or someone who consistently goes above and beyond to make others feel welcome, included and valued.

WE WANT TO HEAR ABOUT THEM! πŸ’™

At Beyond the Pace, we believe good sportsmanship is about so much more than shaking hands at the end of a competition.

It's about showing kindness, offering encouragement, lifting others up and being a positive influence in an industry where a little support can make an enormous difference.

It's about being the light when someone else is struggling to find theirs.

And we think it's time those people received the recognition they deserve!

That's why we're incredibly excited to introduce:

πŸ† BEYOND THE RIBBONS – CELEBRATING GOOD SPORTSMANSHIP

Proudly presented by Beyond the Pace – The S.P.P.H.A NSW Edition, with the generous support of Kohnke's Own and Horse Queened.

And here's the exciting part...

NOT ONLY WILL OUR WINNING NOMINEE RECEIVE A PRIZE, BUT THE PERSON WHO NOMINATED THEM WILL TOO! πŸŽ‰

Because recognising kindness deserves recognition of its own.

πŸ₯‡ THE SPORTSMANSHIP CHAMPION AWARD
Celebrating Outstanding Sportsmanship
Awarded to an individual who truly embodies the core values of good sportsmanship through continued kindness, encouragement, generosity and support of others.

πŸ† THE WINNING NOMINEE RECEIVES:
🐴 Kohnke's Own Cell Ultimate 3.5kg – RRP $189.95
🎁 $100 Horse Queened Voucher
πŸ’™ Beyond the Pace Gift Pack – RRP $39.95
πŸ… Special Sportsmanship Champion Sash
πŸ“œ Certificate of Recognition
Total known prize value: $329.90 + sash and certificate!

πŸ’› THE PERSON WHO NOMINATED THEM RECEIVES:
🐴 Kohnke's Own Mag-E 1kg – RRP $114.95
🐴 Kohnke's Own Cell Salts 2kg – RRP $34.95
🎁 Equestrian Grooming Kit – RRP $39.95
πŸ’™ Beyond the Pace Gift Pack – RRP $39.95
πŸ… Special Kindness Ambassador Sash
πŸ“œ Certificate of Recognition
Total known prize value: $229.80 + sash and certificate!

TOTAL PRIZE POOL: $559.70 + SASHES & CERTIFICATES!

πŸ’™πŸ’› HOW TO ENTER

Entering is easy and completely FREE!

1️⃣ LIKE this competition post.

2️⃣ TAG the person you wish to nominate in the comments.

3️⃣ SHARE this post to help spread the message of good sportsmanship.

4️⃣ FOLLOW the Beyond the Pace Facebook or Instagram page.

5️⃣ MESSAGE US PRIVATELY with:

🐴 The full name of the person you're nominating.

🐴 Why you've chosen to nominate them.

🐴 Details of the good sportsmanship they've demonstrated.

🐴 How their kindness, encouragement or support has made a positive difference to you or others.

🐴 Why you believe they deserve recognition.

WE WANT TO HEAR THEIR STORY!
It doesn't have to be something extraordinary.
Sometimes the smallest gestures leave the biggest impressions.

πŸ“… IMPORTANT COMPETITION DATES

🟒 ENTRIES OPEN
Sunday, 1 November 2026 at 8:00pm AEDT.

πŸ”΄ ENTRIES CLOSE
Sunday, 15 November 2026 at 11:59pm AEDT.

πŸ† WINNERS ANNOUNCED
Tuesday, 17 November 2026 at 7:00pm AEDT.

πŸ“° NOVEMBER MAGAZINE FEATURE
Our winning sportsmanship story will be featured in the November edition of Beyond the Pace – The S.P.P.H.A NSW Edition, released Friday, 20 November 2026.

ALL HORSE BREEDS WELCOME!

While Beyond the Pace was created to celebrate Standardbreds and their incredible lives beyond racing, we believe this competition represents something much bigger than any one breed. Good sportsmanship doesn't belong to a particular breed, discipline, club or competition. It belongs to every person who chooses kindness over negativity, encouragement over criticism and community over competition.

Whether you own a Standardbred, Thoroughbred, Warmblood, Arabian, pony or any other breed, we want to hear from you!
Because at the end of the day, we're all part of the same equestrian community. Good sportsmanship deserves to be recognised, no matter what breed of horse you have standing beside you.

A SPECIAL THANK YOU TO OUR SUPPORTERS

We would like to extend our heartfelt thanks to Kohnke's Own and Horse Queened for their generosity and support in helping us bring this competition to life. Your contributions allow us to celebrate the people who make our equestrian community a kinder, more encouraging and more welcoming place.
We couldn't be more grateful!

πŸ† BEYOND THE RIBBONS
Celebrating Good Sportsmanship

Because the greatest champions aren't always the ones wearing the ribbons.

πŸ’™ Let's bring back the sideline cheers.

πŸ’› Let's celebrate each other's achievements.

πŸ’™ Let's encourage those who are finding their confidence.

πŸ’› Most importantly, let's recognise the people who make our equestrian community better.

Because sometimes the greatest achievement isn't winning yourself β€” it's helping someone else believe they can.

31/10/2026

πŸ’œ WPCS ONLINE AUCTION – ITEM 5 πŸ’œ

We’re back with another fantastic grooming package from our friends at Horse Queened! πŸ‘‘πŸ΄

A generous donation valued at $170, this gorgeous collection has everything you need to keep your pony looking their absolute best, from show preparation to those finishing touches!

The package includes:

πŸ’œ 1 x 500ml Swash It
πŸ’œ 1 x 500ml Manifest It
πŸ’œ 1 x Plait It Slick Stick
πŸ’œ 1 x 60ml Thrush It
πŸ’œ 1 x Tangle Tamer Brush

An incredible collection of Horse Queened favourites, perfect for any horse owner’s grooming kit!

πŸ“… Auction opens: 31st October
πŸ“… Auction closes: 5th November 7pm

Important collection & payment information:
β€’ Payment must be made prior to the WA All Welsh Show.
β€’ Collection is available from Claremont Showgrounds over the show weekend, or can be arranged from Cardup.

πŸ’° To place your bid, comment on the original auction post!

A huge thank you once again to Horse Queened for their continued generosity and support of our 43rd WA All Welsh Show. We are so grateful to have such wonderful businesses backing our event! πŸ’œ

Happy bidding everyone! πŸ‘‘

31/10/2026

πŸ’œ WPCS ONLINE AUCTION – ITEM 1 πŸ’œ

A huge thank you to our friends at Horse Queened for generously donating this gorgeous grooming package to our online auction! πŸ‘‘βœ¨

The perfect addition to any grooming kit, this prize is valued at $125 and includes:

πŸ’œ 1 x 500ml Suds It Purple – Brightening Purple Shampoo
πŸ’œ 1 x 500ml Glow It – Natural Coat Enhancer
πŸ’œ 1 x Plait It Slick Stick
πŸ’œ 1 x Grooming MIT
πŸ’œ 1 x Tangle Tamer Brush

A fantastic package to keep your ponies looking and feeling their best! 🐴

πŸ“… Auction opens: 31st October
πŸ“… Auction closes: 5th November 7pm

Important collection & payment information:
β€’ Payment must be made prior to the WA All Welsh Show.
β€’ Collection is available from Claremont Showgrounds over the show weekend, or can be arranged from Cardup.

πŸ’° To place your bid, comment on the original auction post!

Every bid helps support our WA All Welsh Show, and we are incredibly grateful for the generosity of our sponsors and supporters.

Good luck everyone, and happy bidding! πŸ’œβœ¨

31/10/2026

Got a horse who rubs on every fence post? πŸ΄πŸ’œ

Soothe It is made for horses prone to rubbing. Just a quick spray on the mane, tail or wherever they like to rub, and it's part of the daily routine ✨

Australian made and loved by horses and trainers alike.

Shop here πŸ‘‰ https://horsequeened.com/products/soothe-it

Wash day, but make it royal πŸ‘‘The Wash Day Throne fits over your 12L bucket and holds everything you need in one gorgeous...
28/10/2026

Wash day, but make it royal πŸ‘‘

The Wash Day Throne fits over your 12L bucket and holds everything you need in one gorgeous purple bag. $49.95.

Want it fully loaded?
The Wash Day Throne Pack adds Suds It, Silk It, Glow It, a Chaos Scrubber and mitt for $129.95, saving $42.75.

28/10/2026
This made our day! β€œHe was so dirty haha, it worked like magic!” πŸ’œThank you Kendyl Applegate for sharing these results w...
28/10/2026

This made our day!

β€œHe was so dirty haha, it worked like magic!” πŸ’œ
Thank you Kendyl Applegate for sharing these results with our all-natural Purple Suds Bar 🐴

Got a before/after of your own? Send it our way πŸ“Έ

Address

578 Coorong Avenue
Red Cliffs, VIC
3496

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