Horse Queened

Horse Queened Horse Queened is an Aussie-made grooming & care company, created by horse people for horse people, built for our harsh climates. No fluff, just real care.

For muddy coats, rough spots & hooves that need love. Welcome to the Purple Side 💜🐴👑 OUR MISSION

Our Horse Queened Mission is to develop effective and tailored products for the Australian climate with a focus on putting horse welfare first and foremost. Horse Queened Products are easy to use, no fuss horse care formulas. ABOUT US

The passion of co-founder Kate Attard is Horses. A Certified Equin

e Dentist and Accredited Equine Body Therapist with over 30+ years' experience in horse care, Kate focuses on horse health and biomechanics and has been developing products for horses over her whole lifetime. Kate is a second-generation harness racing trainer, with a passion for horse wellbeing, she has focused on developing equine health care products specifically for the Australian climate. These products are developed to aid seamless transition between horse health, comfort and range of motion. Kate and her hubby and co-founder Matt Keam have been the driving force behind Horse Queened. Matt, a Civil Manager, has a diverse background across business management, finance and project management. Matt, being the positive and proactive shining light for the business, he is a calming influence and a wonderful asset to Horse Queened with his product knowledge and outsourcing abilities. THE HORSE QUEENED BRAND

Kate was extremely frustrated with the lack of suitable products for the Australian climate and has been experimenting and making her own for many years. Her main priority is making sure the products can be trusted and to work well for everyone and she knows that these products are tried and tested on horses and are amazing! Our organic and natural cosmetic grade products along with our open mind and willingness to assist everyone who enquires are beneficial to those that want to make their horses happy and healthy. Horse Queened- A Royal Collective of Equine Care

We hope you love our collection as much as we do. Love Kate & Matt xx

29/05/2026

Hair doesn't have to be complicated.

Support the skin.
Condition the hair.
Reduce breakage.
Stay consistent.

The best results usually come from a routine, not a shortcut. 💜

We didn’t take home the win… but being named Runner Up in the Scootboot Rising Star Award still feels pretty surreal. Hu...
27/05/2026

We didn’t take home the win… but being named Runner Up in the Scootboot Rising Star Award still feels pretty surreal.
Huge congratulations to On Centreline Dressage on the win- so well deserved 👏
From a small idea in Mildura to a nationally recognised equine business in just over 15 months… this means more than we can explain.
Thank you to every single person who has supported Horse Queened, ordered from us, shared a post, trusted our products, or backed the purple side.
We’re only just getting started 💜🐴 Huge thank you to Hannah from for organising an amazing event and for sponsoring the Rising Star category.

27/05/2026

Come and pack an order with us. Everyday feels like a celebration here at Horse Queened. We love making you and your fur babies feel special when your parcel arrives 💕🐴👑💜

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26/05/2026

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Healthy hair starts at the skin… but hydration alone isn’t the whole story.. Dryness, rubbing, breakage, weather, rugs, ...
26/05/2026

Healthy hair starts at the skin… but hydration alone isn’t the whole story..
Dryness, rubbing, breakage, weather, rugs, grooming habits and daily care all play a part too.

That’s why we created routines- not just one product.

Our CEO Boston says if one conditioner solved every mane and tail problem, every horse at the show would have Rapunzel hair by now 👀

Grab your Hair Comeback Pack now

GLOW IT. Now in a bulk 1000ml size!One bottle, endless glow.Our biggest Glow It bottle is made for horse owners who use ...
26/05/2026

GLOW IT. Now in a bulk 1000ml size!

One bottle, endless glow.
Our biggest Glow It bottle is made for horse owners who use it on everything!!
Weekly hot oil treatments, daily coat conditioning, mane + tail care, and serious shine.

Condition, shine, nourish.
No greasy residue, just soft, healthy-looking coats with that signature Horse Queened glow.

Perfect for:

Hot oil treatments
Daily conditioning spray
Mane + tail care/ everyday detangling
Coat shine + softness
Multi-horse homes
Serious Glow It addicts 🙃

Made by horse people, for real horse life.
Australian made, natural, and suitable for everyday use.

https://horsequeened.com/products/glow-it

25/05/2026

When rugs go back on… this is usually when the rubbing, dry patches and “why is your skin doing that?” season starts 😅💜
That’s why we made both versions of Soothe It 👇
💜 Soothe It Cream — thick, rich and perfect for targeted spots
💜 Soothe It Spray — light, easy and made for all-over application
Same purple comfort feel, just different ways to use it depending on your horse ✨
Made by horse people, for real horse life.
Horse Queened

24/05/2026

Can we take a moment for the blinding shine of Milo’s coat….. Horse Queened glow it and glitz it really coming to the party! Peep the sock it and gloss it on the socks and hooves for the complete show package! 💜💜💜

23/05/2026

🧦 From grubby socks to bright, fresh-looking legs in minutes 💜
No bleach, no harsh stuff, and no purple stains left behind. Just an easy way to freshen up white legs before shows, photos, or whenever your horse decides mud is a personality trait.
Apply, rinse, done.
Made by horse people, for real horse life.

Address

578 Coorong Avenue
Red Cliffs, VIC
3496

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