31/10/2026
Sunday Small Business Shout-Out! 🩵 Meet the founder of
Nelly is completely obsessed with dogs, and it all started with Bunji, a heeler-kelpie cross who never met a puddle, creek or beach he didn’t want to dive into. The fun part was easy. The drive home was another story: wet seats, a soggy boot, sandy paws on everything, and a car that smelled like wet dog for days. Drying him took forever, and Nelly knew that if she was going to fix the problem, it had to be done sustainably. So Wet Dog & Co’s very first product was a towel made from recycled plastic bottles, for dogs and their humans.
The rest came along naturally: waterproof collars and leads that are easy to clean and don’t get stinky, mouldy or full of bacteria, plus travel bowls, poo bags and travel mats that keep the car dry after a big day out. Every product is made fully or partly from recycled plastic bottles. These days Nelly shares her adventures with Kulka, a Jack Russell who’s the brand’s chief product tester and professional mud-finder.
Last year, Wet Dog & Co took home Silver in the Pet Accessories category at the Clean & Conscious Awards, and has been featured in magazines including Peppermint. You’ll find the range in around 15 stores across Australia and online.
For Nelly, dogs are family and the planet is home, so Wet Dog & Co is her way of doing a favour for both.
🐾 Use code Cherished20 to get 20% discount (this discount can be used only once per customer and dont apply with other discounts).
