The Fish Factory

09/29/2025

Wow! Biggest Foitball Monday so far .. don’t miss your chance to get our quality Fish and live planrs at 40% off .. see shop for details

09/29/2025

Great Game for tha Pack!...The Tie is not cool but they did score 40 points.....Well today you save 40% Off all freshwater fish/plants and 1/2 that on Saltwater fish and corals..Shop now online at www.thefishfactoryonline.com or the retail shop opens at 10 AM...See ya soon!

09/27/2025

Morning Folks....Some great fresh ADA tissue cultures right here in West Allis, ready to take home....All online and ready for pick up at www.thefishfactoryonline.com

Eleocharis acicularis 'mini' (Labeled as Eleocharis parvula)
Hydrocotyle tripartita 'mini'
Lilaeopsis brasiliensis
Micranthemum tweediei (Monte Carlo)
Utricularia graminifolia
Pogostemon Helferi
Cryptocoryne Sivadasanii
Echinodorus tenellus
Lagenandra 'Rubin'
Pogostemon Erectus
Staurogyne repens
Eleocharis vivipara
Tonina Fluviatalis
Vesicularia montagnei 'Christmas Moss
Riccardia chamedryfolia
Cryptocoryne wendtii 'Pink Panther'

09/24/2025

Beautiful Black wood from Africa… this stuff is getting harder to find in quality…take a look at…

09/22/2025

Hard game to watch, but 10% is better than nothing!...Start your online purchasing at 12:00 AM! www.thefishfactoryonline.com

09/17/2025

Morning Folks … here are some really nice fish that just arrived..

09/16/2025

09/14/2025

We are getting a large shipment this week of Live plants and...also a nice Freshwater order, see the list below!
OTOCINCLUS
ROYAL ACARA
CORY AGASSIZI
CORY BLACK
CORY BLOCHI BLOCHI C 102
CORY GREEN CAT
CORY JULII
JUMBO CORY
PANDA CORY
CORY PIGME
CORY PUNTATUS NANAY
CORY RED
CORY YELLOW CAT C 123
RED TAIL VAMPIRE TETRA
ELEPHANT KNIFE FISH
THERMOMETER KNIFE FISH
SAW KNIFE FISH
ROYAL LORICARIA
OTOCINCLUS
TIGER OTOCINCLUS
PANAQUE PAPA L 090C
FLASH PLECO L 204
MUSTARD SPOT PLECO
PICTUS CATFISH
WILD SPOTTED ANGEL
BLEEDING HEART TETRA
BLIE TETRA
SILVER HATCHET
DOLPHIN Catfish
GHOST CAT L.
KRYPTOPTERUS BICIRRHIS
SOUTH AMERICAN REDTAIL CAT 3"
PHRACTOCEPHALUS HEMIOLIOPTERUS
FIRE EEL 9-10"
MASTACEMBELUS ERYTHROTAENIA
YELLOW PEACOCK CICHLID 3.5"
AULONOCARA BAENSCHI
BLUE PEACOCK CICHLID 3.5"
AULONOCARA NYASSAE
RED PEACOCK CICHLID 3.5"
AULONOCARA RUBENCENS
O.B. BLOTCH PEACOCK CICHLID 3.5"
AULONOCARA NYASSAE
O.B.YELLOW PEACOCK CICHLID 4"
AULONOCARA NYASSAE
FEMALE HALFMOON PLAKAT XL.
BETTA SPLENDENS
Thai Glass Cat 5 cm
Turquoise Marble Parrot 5 cm
Dwarf Gourami-Red Neon (Male)4.5 cm ONLY
Golden Gourami 5 cm (SM)
Silver Shark 6.5 cm
Red Tetra 4 cm
Red Head Rio Tapajos # 6.5 cm (S.P)
Red Head Rio Tapajos # 10 cm (S.P)
Red Guppy (Male) (XL) (C.L)
Multicolor Guppy (XL) Prs (C.L)
Giant Danio 3 cm (C.L)
Blue Hillstream Trout 3 cm (C.P)
Gold Ring BF Sucker ** 5 cm (C.P)
Copper Sailfin Molly 7cm(ML)Prs (C.P)
Assorted Balloon Mollies 4 cm (M) (C.P)
Feather Fin Synodontis
Ember Tetra
Lemon Tetra
Congo Tetra Male
White Cloud Minnow
Odessa Barb
Black Ghost
Polypterus teugelsi
Zebra Danio Long Fin
Clown Loach
Amano Shrimp
Blue Diamond Shrimp
SUPER Red Cherry Shimp
Pumpkin Orange

09/13/2025

To All Who’ve Been Part of the Journey:

39 years ago today—on Friday the 13th in 1986—I opened The Fish Factory. Now, more than 13,700 days later, I’m still walking through those doors with the same passion and gratitude. As I reflect on this incredible milestone, I’m overwhelmed with appreciation for the family, friends, dedicated team members, and the countless amazing customers who’ve helped make this dream a reality.

Over the years, we’ve met so many wonderful people, and it’s all of you who’ve turned this into more than just a business—it’s been a storybook adventure. Thank you for being part of it.

We hope we’ve brought a little joy to your home through the love of tropical fish and this fascinating hobby. We’re proud to remain family-owned, rooted in this great community, and committed to giving back through local charities.

This milestone is for all of us. Thank you for making it so special—for me, my family, and the entire Fish Factory crew. We can’t wait to keep making memories with you in our 39th year and beyond.

🎉 Storewide Sale in October!

To celebrate, we’re putting together a month-long celebration with fantastic deals and events all October long.

👉 Stay tuned for updates—watch your inbox and follow us on social media.
Not on our email list? Sign up at thefishfactoryonline.com

https://squareup.com/outreach/Yh7Juq/subscribe

🎁 Giveaway Time!

Want to win a $39 Fish Factory Gift Certificate?

Here’s how:
✅ Like our page
💬 Comment below with:
"Happy Anniversary Fish Factory!"..and share a memory from over the years.

We’ll randomly pick 3 winners on Friday, October 31st and post the names right here on Facebook!

From the bottom of our hearts—thank you for an amazing 39 years.

Here’s to many more!

With love,
Stephen AKA "Fishman, Fish, Aquaman"
Tyler, and
The Entire Fish Factory Family

09/08/2025

Great Win for tha Pack!...Those Lions have no Roar!..Well today you save 27% Off all freshwater fish/plants and 1/2 that on Saltwater fish and corals..Shop now online at www.thefishfactoryonline.com or the retail shop opens at 10 AM...See ya soon!

09/06/2025

We are excited to share our Steals and Deals page! Our staff adds new items daily, including discontinued, overstock, and clearance items. We have new and used merchandise, so be sure to check the page often, as many items are available in limited quantities.
Click here to check it out..https://www.thefishfactoryonline.com/shop/deals-steals/5MOTO6K7XDM5N2TNXKTIPFXZ