Hoffman Produce Farms

Hoffman Produce Farms At the heart of all we do, we are committed to our obligation to nurture the earth and bring forth its bounty to share with our customer family.

We continually strive to deliver the highest quality vegetables, fruits, & plants to you from our family farm. ***2025 Hours***
On Farm Market May-October, Friday 3-6 p.m. (No Field picking - Pre-picked produce only)

Cedar Falls Farmers Market Saturday mornings May-October 8:30 a.m.-noon
**Located across from Overman Park on W 3rd Street & Clay Street. Our stand is located on the corner of 3rd &

Franklin Street. U-pick in the fields July 19th - the end of October ****2025 Hours****
Saturday 4:00 p.m.-6.30 p.m. Wednesday 4-6:30 p.m. Sunday - SEPTEMBER ONLY 4-6:30 p.m.

08/27/2026

It is UNI day at the Cedar Falls Farmer's Market this week, and the veggies are ready in their Panther colors! Stop by the market Saturday, August 29th from 8:30-noon to get some veggies and enjoy the activities in the park! As usual, our on-farm market will be open Friday, August 28th from 3-6 pm. For a full list of produce available, please visit: https://www.hoffman-produce-farms-waterloo-iowa.com/updates U-pick will be available Wednesday and Saturday afternoons from 4-6:30 pm.

Do you feel it? The cool evenings, the warm afternoons, the late sunrises? Change is coming! Now is the time to get read...
08/21/2026

Do you feel it? The cool evenings, the warm afternoons, the late sunrises? Change is coming! Now is the time to get ready; can or freeze some tomatoes to keep that fresh summer flavor going all year! We will have plenty of bulk tomatoes available at our on-farm market Friday, August 21st from 3-6 pm and at the Cedar Falls Farmer's Market Saturday, August 22nd from 8:30-noon. BULK tomatoes (imperfect with some blemishes) are currently available in quantities of 30 pounds or more for $1/lb (for reference, 20-25 lbs makes a full canner load of 7 quart jars). For a full list of what we will have available, please visit: https://www.hoffman-produce-farms-waterloo-iowa.com/updates Our u-pick will also be open Saturday and Wednesday from 4-6:30 pm.

Colorful critters on a gloomy day! The fields have been rainy and muddy but we will still have an excellent selection of...
08/13/2026

Colorful critters on a gloomy day! The fields have been rainy and muddy but we will still have an excellent selection of veggies this week. Our updates tab on our website has the full list. https://www.hoffman-produce-farms-waterloo-iowa.com/updates. As a reminder we are open for our on farm market Friday, August 14th from 3-6 p.m., at the Cedar Falls Farmers Market Saturday morning, August 15th from 8:30 a.m.-noon and if you are looking to pick in the fields, that is every Wednesday and Saturday from 4:00-6:30 p.m. Check out our new mural at the farm. This beautiful painting was done by Denise's very talented niece.

Food safety has been a major topic lately with all the various illness outbreaks. Since we have had several questions on...
08/07/2026

Food safety has been a major topic lately with all the various illness outbreaks. Since we have had several questions on the issue we would like to address you all formally on the matter. As a small farm that produces all our fruits and veggies here in Waterloo, we are isolated from the major vectors of these foodborne illness outbreaks: namely trucks and processing facilities. But that doesn't mean we neglect good food safety practices. We have and continue to take many measures to ensure our produce is safe for you to eat. This includes: using a clean, regularly tested water source for the farm; cleaning and sanitizing crates, surfaces, and machinery; excluding pest disease vectors (such as birds and mammals) from sensitive growing spaces with high tunnels, netting, and fencing; minimizing produce handling; and storing produce appropriately. We do sincerely believe that small-scale, locally produced, direct-to-consumer food is safer. We like seeing you all each week and don't want any of you to fall ill!! (we don't want to get sick either–we eat the same veggies!) We take our responsibility for your health seriously and thank you for your trust in us.
We will be open for our on farm market this Friday, August 7th from 3-6 pm and at the Cedar Falls Farmer's Market this Saturday, August 8th from 8:30-noon. U-pick will be Wednesday and Saturday from 4-6:30. For a full list of the produce we have to offer this week, visit our website: https://hoffman-produce-farms-waterloo-iowa.com/updates

07/30/2026

On Farm Market Friday, July 31st from 3-6 p.m.
Cedar Falls Farmers Market Saturday, August 1st from 8:30 a.m.-noon

https://www.hoffman-produce-farms-waterloo-iowa.com/updates

U-pick in the fields:
Saturday, August 1st from 4-6:30 p.m.
Wednesday, August 5th from 4-6:30 p.m.

Things change around here - a lot! Weather, seasons, and temperamental plants keep us on our toes, and we like to keep you informed. 

Funny faces! We will be open this week for our on-farm market Friday, July 24th from 3-6 pm and at the Cedar Falls Farme...
07/23/2026

Funny faces! We will be open this week for our on-farm market Friday, July 24th from 3-6 pm and at the Cedar Falls Farmer's Market on Saturday, July 25th from 8:30-noon. In addition our u-pick will be open Wednesday and Saturday afternoons from 4-6:30 pm. See you then!

We have noticed a few things...We notice when you share recipes with one another and get excited about fresh produce...W...
07/16/2026

We have noticed a few things...

We notice when you share recipes with one another and get excited about fresh produce...

We notice when you help one another with cantankerous bags...

We notice when you point one another to our cashier scarecrow, Logan, when the line is long…

We notice kind comments and actions that make all this worthwhile…

We notice and appreciate all the little things you do; all these things make everything run much smoother and help us keep this all running! We are so proud of the great little community which we play a small role in fostering. It seems a bright spot in the world. Thank you to our wonderful customers!

As usual, our on-farm market will be open this Friday, July 17th from 3-6 pm and we will be at the Cedar Falls Farmer’s market on Saturday, July 18th from 8:30-noon. In addition, we will be opening u-pick in the fields this Saturday. U-pick hours will be every Saturday and Wednesday from 4-6:30 p.m. For a full list of produce available this week please visit: https://hoffman-produce-farms-waterloo-iowa.odoo.com/updates

To anyone who has tried to contact us the last couple weeks, we apologize.  We have been having trouble with our phone a...
07/10/2026

To anyone who has tried to contact us the last couple weeks, we apologize. We have been having trouble with our phone and internet; we hope to have the problem resolved soon. For a list of all vegetables available this week visit: https://www.hoffman-produce-farms-waterloo-iowa.com/updates. We will be open for our on-farm market Friday, July 10th from 3-6 p.m. and be at the Cedar Falls Farmers Market Saturday, July 11th from 8:30 a.m.-noon. We hope to see you soon :)

What better way to celebrate The 4th of July! We have lots of fresh produce to make all your summertime favorite meals! ...
07/02/2026

What better way to celebrate The 4th of July! We have lots of fresh produce to make all your summertime favorite meals! We will be open Friday, July 3rd from 3-6 p.m. and at the Cedar Falls Farmers Market on Saturday, July 4th from 8:30-noon. Stop by to get fresh sweet corn, new potatoes, green beans, tomatoes, and so much more....... PS: We are currently selling Hoffman Produce T-shirts after many requests from our customers. We have a limited number so don't wait.

They’re back! (+ EXTRA HOURS) Green beans are ready to harvest once more, and Greg and Denise are returning from a well-...
06/24/2026

They’re back! (+ EXTRA HOURS) Green beans are ready to harvest once more, and Greg and Denise are returning from a well-deserved trip. For many years these two have dedicated their lives to cultivating the earth, and by their labors they have brought forth more fruit than just the kind you eat: a family, employees that feel like friends, and a friendly community of wonderful customers; the whole crew back here on the farm would like to take a moment to say ‘thank you’! That said, they are so excited to see everyone again (and we know that many of you cannot wait for the beans too ;) ) that they have decided to be open at the farm on Saturday morning, June 27th from 8-11 am, in addition to our regular hours on Friday, June 26th from 3-6 pm. Remember it is Sturgis Falls weekend–that means no Cedar Falls Farmer’s market this week, so drop in at the farm (1011 Martin Road, Waterloo, Iowa) to get some beans and say hi! For a full list of produce we will have available this week, please visit our website: https://www.hoffman-produce-farms-waterloo-iowa.com/updates

Address

1011 Martin Road
Waterloo, IA
50701

Opening Hours

3pm - 6pm

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