Rockstar Reins

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Rockstar Reins Rockstar Reins are THE reins used by all riders from littles to NFR qualifiers!

Happy Halloween from all of us at SmarTack and Rockstar Reins 🎃
10/31/2026

Happy Halloween from all of us at SmarTack and Rockstar Reins 🎃

10/29/2026

We are working hard in preparation for the WPRA Finals! Who will be in Waco Nov 12-15 and are excited to meet you!

Four Rockstars. Four spots earned. And a whole lot of hard work behind them. 🔥Help us congratulate our Rockstar Reins & ...
10/25/2026

Four Rockstars. Four spots earned. And a whole lot of hard work behind them. 🔥

Help us congratulate our Rockstar Reins & SmarTack team riders who have qualified for the 2026 Pro Rodeo Circuit Finals!

⭐ Jimmie Smith — Texas Circuit
⭐ Stephanie Fryar — Texas Circuit
⭐ Kylie Wells-Schnoes — Mountain States Circuit
⭐ Kellie Jorgensen — Wilderness Circuit

These ladies have put in the miles, made the runs, and chased their goals. We’re proud to stand behind riders who keep showing up, putting in the work, and pursuing what’s possible.

Ladies, you’ve earned your spot. Now go make some noise! 🤘🔥

We’ll be cheering you on all the way to the finals!

That’s how you ride Rockstar. ⚡

THEY’RE BACK IN STOCK!Keep your Coggins, health records, registration papers, and all those important horse documents or...
10/22/2026

THEY’RE BACK IN STOCK!

Keep your Coggins, health records, registration papers, and all those important horse documents organized in one place.

Because a little organization goes a long way when horses are involved. 😉

Get yours before they’re gone! www.rockstarreins.com

Keep going. You have no idea where you could be a year from now. ❤️Keep showing up. Keep trying. Keep learning, growing,...
10/19/2026

Keep going. You have no idea where you could be a year from now. ❤️

Keep showing up. Keep trying. Keep learning, growing, and doing the work when no one is watching.

You might be closer than you think to the opportunity you’ve been praying for, the goal you’ve been chasing, or the dream that still feels a little too big.

Seeing Rockstar Reins and SmarTack featured in the Horse Illustrated Gift Guide is a reminder of that for me.

Keep building. Keep believing. Keep taking the next step.

You don’t have to know exactly where you’re going to keep moving forward.

Your next year could look completely different from your life today. Just don’t quit before you find out. 🤍

Be bold. Ride Rockstar.

10/17/2026

The goal was never to fit in. It was to become UNSTOPPABLE. 🔥🤘🏼

To stop second-guessing yourself. To quit worrying about what everyone else is doing. To own who you are, stand out without apology, and show up like you BELONG wherever you go.

Because confidence isn’t about being the loudest in the room. It’s knowing who you are and refusing to let someone else’s opinion determine who you become.

That’s the energy. That’s the mindset. That’s the ROCKSTAR way.

And SmarTack? It’s for the girls who aren’t afraid to make a statement, change things up, and ride their own way.

Don’t follow the crowd. Don’t blend in. SET THE STANDARD. ⚡️

Be bold. Ride Rockstar

SO, YOU WANT TO BE A SPONSORED RIDER? LET’S TALK. 🤘🏼We receive several requests for sponsorship each month, and I’m sure...
10/15/2026

SO, YOU WANT TO BE A SPONSORED RIDER? LET’S TALK. 🤘🏼

We receive several requests for sponsorship each month, and I’m sure other small businesses do too. But there’s a few things we need you to understand if you’re considering applying for a sponsorship.

1) A sponsorship is more than a discount code, free gear, or a logo on your profile. It’s a partnership. And the best partnerships benefit both sides.

2) Build the relationship before asking for the opportunity. Follow the brand, engage with its content, try its products, and show genuine support. Don’t expect a business to invest in you before you’ve shown interest in what they do.

3) Followers aren’t everything—but influence matters. A smaller, engaged audience can be valuable. Businesses also consider whether you reach potential customers, build trust, create quality content, and help generate sales.

4) Be a customer before becoming an ambassador. Share products you genuinely love. Tag the brand. Recommend products when they’re a good fit. Let your actions show how you’d represent the business.

5) Understand the commitment. Sponsorships come with responsibilities: promoting products, creating content, referring customers, and representing the brand well. Getting selected is only half the job. Keeping your spot means following through.

At Rockstar Reins and SmarTack, our mission is bigger than tack. We want to encourage people to see and pursue their fullest potential. We want team members who believe in that mission and want to help us grow it.

Don’t start by asking what a business can give you. Start by showing what you bring to the table.

🤘🏼 Want a spot on the Rockstar Reins or SmarTack team—or hoping to return? Applications open in November!

Start building that relationship now. Show us who you are, what you stand for, and how you support the brands you believe in.

Be Bold. Ride Rockstar.

10/14/2026

We don’t do disposable. We do customizable. 🤘🔥

Because your style isn’t one-size-fits-all, and your tack shouldn’t be either.

One set. Endless ways to make it YOURS.

Gen 3 SmarTack — the next evolution in interchangeable western tack - is live on the website with a FREE gift while supplies last 🌟

Don’t follow trends. Start them 🔥

⭐ SEPTEMBER ROCKSTARS OF THE MONTH ⭐Two brands. Two incredible women. Two different journeys — but one thing in common: ...
10/13/2026

⭐ SEPTEMBER ROCKSTARS OF THE MONTH ⭐

Two brands. Two incredible women. Two different journeys — but one thing in common: they’re both ROCKSTARS! 🤘

Meet Sarah Luke representing SmarTack and Makena Woldenga representing Rockstar Reins! From the grit it takes to keep showing up when the journey gets tough to the dedication it takes to build a successful training program, these ladies remind us that being a Rockstar looks different for everyone.

Join us in celebrating these two amazing women! ❤️⚡

The rest of our Rockstars had a busy September too! Look below for some of their accomplishments!

🌟 Hynley Salter filled her WPRA permit
🌟 Cayla Cochran was champion of a pole bending series
🌟Charlotte Elliott won both barrels and poles in a recent competition
🌟 Kelli Locatelli won her division two days in a row
🌟 Riley Ebert started high school rodeo AND won all around cowgirl and qualified for team roping also with the MNLBR Association AND won a saddle at the Sherri Cervi Youth Championships!
🌟Ashton O’Brien Chwalinski won a buckle for the Rison Rodeo Team on a homegrown horse
🌟Emma Unruh entered her first college rodeo at Tarleton University
🌟Harley Mackey, with grit a perseverance after the sudden death of her main horse, made the short go at her most recent college rodeo
🌟Pam Williamson qualified for BOTH the Arkansas Rodeo Association (ARA) and the Arkansas Cowboy Association (ACA) finals for the first time!
🌟Dixie Tabb started her college rodeo year with a clean run
🌟 Tanya Schmitz got one of her young ones started

Be sure and follow our team as we wrap up 2026 and if you’re interested in representing Rockstar Reins or SmarTack in 2027, keep your eyes on our socials in November.

10/12/2026

We didn’t come this far to stay the same. 🤘🔥

SmartTack Gen 3 is here. And we’re taking interchangeable style to the next level.

The freedom to change your look in seconds? Still here.

The ability to make your tack your own? Absolutely.

The details, the design, the attitude? LEVELED UP.

Because your style should never have to stand still. And neither should innovation.

One set. Endless ways to make it YOURS. Welcome to Gen 3. 😎

🔥 Shop the new collection at rockstarreins.com

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Sanger, TX

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