Pet Country

01/01/2026

Wondering how to properly fuel your growing pup? 🤔

Our Puppy PureVita formula is designed to better support healthy digestion, help puppies transition to solid food, and improve nutrient absorption. Giving your pup the energy to play, the strength to grow, and the foundation for a healthy weight.

Limited Ingredient!

01/01/2026

Mealtime is a lot easier with PureVita Pate-Style dog food. Their limited ingredient food features a single source, animal protein that is powered by Come-pooch-a postbiotics!

Protein is the #1 Ingredient!

12/01/2025

Flavor 🤝 Wholesome Goodness

Our newly reformulated PureVita line features limited-ingredient, single-protein recipes perfect for pups of all life stages.

Protein is the #1 Ingredient!

12/01/2025

When it comes to your dog’s health, making the right choice matters.

Our Choice line delivers complete, balanced nutrition with purposeful ingredients for lifelong health. 💜

Quality shouldn't be complicated or costly!

11/02/2025

Behind every bowl is something bigger: a commitment to giving back. 💜

Through our SuperStars Giving Program, we partner with children’s hospitals across the U.S. to fund facility dog programs that bring comfort, connection, and joy to patients, families, and healthcare workers alike.

These incredible dogs aren’t just visitors, they’re part of the care team. They help reduce stress, ease anxiety, and bring a sense of normalcy to kids navigating incredibly tough moments.

With every bag of kibble, you’re helping fuel more than pets — you’re helping support moments of healing, tail wags, and hope inside hospital walls.

11/01/2025

Your cat deserves more than just a meal—they deserve nutrition they can actually absorb. 🐱✨

Balanced nutrition that powers the purr!

11/01/2025

Crunchy, craveable, and made with real meat. "Let's go for a walk" will have a whole new meaning. 😋

A delightful crunch make these pawsitively irresistible!

11/01/2025

Fuel cuteness with our new and improved PureVita Puppy recipe. Made for growing pups and big adventures! 💜

Formulated to meet AAFCO guidelines for puppies.

10/01/2025

Our Grillin’ Griller treats turn any day into a backyard BBQ for your pup. 🥩😍

Made with real meat and that fresh-off-the-grill flavor, they’re totally drool-worthy.

A Choice You can Trust.

10/01/2025

Because your fur babies deserve both snuggles and the good stuff. 😻🐾

Power the Purr!

10/01/2025

Our new and improved PureVita formula is here to help support inflammation, recovery, and overall wellness. Because healthy pups are happy pups. 😍

Pure Ingredients. Purposeful Results.

09/09/2025

Your cat called. 📞 They said: fewer hairballs, less litter box funk, and extra shine, please. 😻

Good thing every bowl comes packed with our Good 4 Life System, designed to support digestion, brain health, a silky-soft coat, and yes… better-smelling litter.