18/06/2026
Everyone, the master of marketing effectiveness is coming to Bucharest! 📈📉
When we announced Rory Sutherland yesterday, we promised a second headliner to complete the ultimate marketing duo. Today, we are proud to reveal our next speaker for the 10th edition of : Les Binet, Author, Consultant, and Visiting Professor.
Les is widely regarded as one of the most rigorous minds in modern marketing. With a background in Physics from Oxford and Artificial Intelligence from Edinburgh, he has spent over thirty years doing the unglamorous, data-driven work of proving what actually drives business growth, while the rest of the industry chased digital trends.
His landmark co-authored research, The Long and the Short of It, fundamentally reshaped how marketers think about balancing long-term brand building and short-term sales activation. Over the years, his econometric insights have helped steer the strategies of major global brands including Volkswagen and Nestlé.
In an era obsessed with instant, short-term metrics, Les Binet brings the definitive, evidence-based case for thinking long. If you manage budgets, plan strategies, or run a business, this is the data you need to hear.
Expect hard facts, heavy evidence, and zero guesswork.
🎫 Tickets are available at creativity4better.com.
