29/05/2026
As of next week, June marks 8 whole years of trading as Browfection by Emily! Although it’s not quite the big decade milestone yet, I just wanted to take a moment to say how grateful I am to every single person who has supported me over the years — whether that’s as a client or simply by following and supporting my work on social media. It truly means the world to me. 💗
Here’s a little about how my journey as a Semi Permanent Make-Up Artist began…
I was always interested in art and beauty throughout secondary school, but I decided to study Business & Administration at York College as I thought it would open more career opportunities for me. Fast forward a few years, and the creative side of me decided to take a Semi Permanent Make-Up course in 2018. At the time, I imagined it would just be a hobby alongside my full-time job, something I’d do on evenings and weekends.
Little did I know that just a few months later, I’d have to leave my job as a PA to do this full time because the business grew so quickly. Trying to fit clients around work and two young children became impossible!
For the first couple of years, I ran my business from my mum’s conservatory because I had no space in my own home. In 2020, I built a cabin in my garden to work from, and then in 2023, when my husband and I decided to move house, I took on a lease at a salon in Acomb with my best friend Kelly at Signature Beauty. We worked together for 2 and a half amazing years doing all things beauty.
Then last year, once my husband and I completed and settled into our forever home (which needed a full renovation 🙈), I created a beautiful new workspace in my garage — a clean, calm, warm and inviting home salon that I absolutely love, and where I plan on staying.
Over the last 8 years, alongside raising my children, looking after 3 pets, getting married and completing two house renovations, I’ve continued to grow my business while working full time and giving everything I can to my clients.
I’m incredibly critical of my own work and always strive to improve, which has led me to complete a number of additional courses and expand my ever-growing treatment list. In 2020, this included a Beauty Educators Diploma, meaning I’m now qualified to teach aspiring students too.
My passion will always be Semi Permanent Make-Up. I love correcting facial symmetry and helping people feel more confident in themselves when they leave an appointment. I love seeing you all regularly, replying to messages personally, and genuinely taking an interest in your lives — just as many of you do in mine. That personal 1:1 experience is something that will always be important to me.
As a little thank you for your continued loyalty and support, I’ve ordered 100 cookies to hand out to my clients throughout June to celebrate Browfection turning 8! 🍪
And if you’re not booked in with me anytime soon, thank you from the bottom of my heart for always choosing me, supporting me and trusting me over the years. 💗
