23/10/2026
I’ve been thinking about this one for a while.
When did £100 million turnover become the benchmark for success?
Don’t get me wrong. I’m ambitious. I have goals for EquiPacs, and there are still plenty of dreams I’d love to tick off. I’m not about to stop growing or pushing ourselves forward.
But sometimes I think we get so caught up in the numbers, the headlines and the next big milestone that we forget to stop and appreciate what success actually looks like for us.
For me, it’s the garage I started in, the warehouse I once dreamed of, leaving my job to do this full time, and bringing Tash into the team.
It’s the messages from customers telling us their horses are more comfortable. It’s the trust people put in us to get their orders right. It’s the conversations when something goes wrong, and the opportunity to make it right.
We’re not perfect. We’re a small business, run by real people, learning and growing as we go.
And no, we’re not going to turn over £100 million this year. But we’re building something I’m incredibly proud of, one horse, one customer and one Pac at a time.
So here’s your reminder, whether you’re running a business, working towards a personal goal or just trying to figure out what comes next:
You don’t have to build the biggest thing to build something brilliant.
I’d genuinely love to know what success looks like to you. ❤️
