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🐾 Vet-designed toys, merino caves, eco-friendly litter & scratchers for playful cats 💜 Let them play, nap & pounce in style! 😺

01/11/2026

Adopted a pet and feel like you did your part? That’s wonderful, but here’s the honest truth: rescuing one animal doesn’t fix the bigger picture. 🐾

The shelters and rescue agencies doing this work need help too, and most of them need it constantly.

A lot of people assume these places are fully covered, or that adopting is the only way to help. It isn’t. These are usually small operations started by people with really big hearts, running on very little, and the day-to-day burden is heavy.

The best thing you can do? Just reach out and ask. 💬 A simple “Hey, I’m not looking to adopt right now, but how can I help you out?” goes a long way. Every shelter needs something different, so let them tell you what’s actually useful.

And it rarely needs to be fancy or expensive. You’d be surprised how many shelters are desperate for the simplest things 👇
🧺 Old towels and blankets to keep pets comfortable, the kind that just go through the washing machine
🐾 An hour of your time to walk dogs, clean, or socialise cats
📣 Sharing their adoptable animals and posts so more people see them
🛍️ Donating food, supplies or whatever’s on their wish list

None of that requires taking an animal home. All of it makes a real difference.

So if there’s a rescue near you, send the message today. They’ll be so glad you did. 💛

Know a local shelter that could use a shout? Tag them below 👇

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01/11/2026

Got a sneezy cat with weepy eyes? 🐱🤧 It might be cat flu. Here’s the signs, the spread, and how to help. 👇

🦠 What is cat flu? It’s a common, contagious cat cold, caused mostly by two viruses (FHV-1 and FCV), though other germs can join in.

😿 How it spreads. Cat to cat, through nose-to-nose contact, sneeze droplets in the air, and shared bowls and bedding.

⚠️ Who’s hit hardest. Kittens, where it’s often more severe, unvaccinated cats, and cats in shelters, catteries and multi-cat homes.

🔍 Signs to watch for:
🤧 Sneezing, runny nose, weepy eyes
🌡️ Coughing, fever, not eating
😮‍💨 Trouble breathing in bad cases

🩺 How vets confirm it. Usually from the signs plus recent contact with other cats, with a PCR swab test if the case is severe or unclear.

🏠 Helping them heal at home. Keep them warm and cosy, offer water and warm, smelly food to tempt their appetite, and gently wipe away discharge. Most cats recover in 1 to 2 weeks.

🚨 Don’t wait if: they’re breathing hard, or not eating for a full day. A cat that stops eating can get seriously ill fast, so that’s a same-day vet visit. Your vet may add antibiotics or antivirals.

💛 Better yet, prevent it. Vaccinate, especially higher-risk cats, clean bowls and bedding often, and keep sick or newly arrived cats apart from the others.

Got a poorly, sneezy cat at home? 💬 You can chat to a certified vet anytime on the Ask A Vet app.

🔗 purrz.com · 📱 get.askavet.com

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Approved by Dr. Duncan Houston, emergency vet ✅

⚠️ Educational only. Not a substitute for in-person veterinary care.

01/11/2026

Ever wondered why vets put lubricant in a cat’s eyes during sedation? 🐱👁️ It’s a tiny step that tells you a lot about how carefully your pet is looked after under anesthesia.

Here’s what’s actually going on 👇

😴 Even when a cat is deeply relaxed, their eyelids may not fully close
💧 Sedation and anesthesia also reduce normal blinking and tear production
🛡️ Normally, blinking and tears keep the surface of the eye moist and protected

Take that protection away, and the cornea (the clear front of the eye) can dry out and become irritated, or even injured. That’s the last thing anyone wants during what should be a routine procedure.

So vets apply a sterile eye lubricant that acts like an extra protective moisture layer, keeping the eyes safe while the patient can’t do it for themselves.

It’s a small, easy-to-miss detail. But it’s exactly the kind of thing that happens behind the scenes to protect your cat during sedation, right down to their eyes. 💛

The takeaway for you? When your pet is under anesthesia, a good veterinary team is thinking about every part of them, not just the reason they’re there.

Got questions about your cat’s upcoming procedure? 💬 You can chat to a certified vet anytime on the Ask A Vet app.

🔗 purrz.com · 📱 get.askavet.com

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Approved by Dr. Duncan Houston, emergency vet ✅

⚠️ Educational only. Not a substitute for in-person veterinary care.

31/10/2026

Got a cat who vanishes the second someone knocks? 🐱 A shy cat isn’t broken, they just need to feel safe enough to be curious. And confidence grows at their pace, not ours. Here’s how to help. 👇

🏠 Start with a safe place. Offer cosy hiding spots and high perches, keep food, water and litter easy to reach, and let them come out when they’re ready. Never drag them out.

🐾 Let small steps count. Sit quietly nearby and offer a treat at a comfortable distance. If they seem worried, give more space. There’s no daily deadline to get closer.

🪶 Invite play, don’t insist. Try short, gentle wand-toy sessions if your cat’s interested, and always give them room to pause or retreat. In a multi-cat home, offer each one solo time.

🚪 Make visitors predictable. Ask guests to sit quietly and avoid staring, and let a small treat be offered from a distance. Your cat can approach, watch or hide, and all three are completely allowed.

✨ A quieter kind of confidence still counts. Keep meals, play and quiet time predictable, and let your cat choose how close to come. A confident cat doesn’t have to be a lap cat.

The golden rule through all of it: let them lead. Pushing a shy cat usually makes the fear bigger, while patience and a safe retreat slowly shrink it. 💛

One important note 👉 if the fear is new, getting worse, or affecting daily life, that’s worth a check. It can point to pain or a medical issue, so ask your vet or a qualified behaviourist.

🔗 purrz.com · 📱 get.askavet.com

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Approved by Dr. Duncan Houston, emergency vet ✅

⚠️ Educational only. Not a substitute for in-person veterinary care.

31/10/2026

Your pet is microchipped, so they’re covered if they ever get lost, right? 🐾 Not always. And this is one of those things almost nobody checks until it’s too late.

Here’s the problem. A microchip only works if the details linked to it are actually up to date. But those details sit in a registry, and if the paperwork doesn’t go through properly, the chip can still be pointing to a previous owner, or old contact info, without you ever knowing.

And here’s the kicker 👉 the only time most people ever check a microchip is when their animal is already lost. That’s the worst possible moment to discover the details were never updated.

I found this out the hard way myself. One of my own dogs had a registration document that didn’t go through properly, and I only stumbled on it by chance. If anything had happened to him, that chip may not have led anyone back to me.

Honestly, I think the tech behind pet identification is old and overdue for an update. But until that changes, here’s what you can actually do 👇

🔍 Ask your vet to scan the chip at your next visit and read you the number
📋 Check that number against your registry account and confirm your name, phone and address are current
🔁 Do this any time you move, change your number, or rehome a pet

It takes five minutes, and it’s the difference between a chip that brings them home and one that doesn’t.

When did you last check yours?

Not sure how to verify your pet’s details? 💬 You can chat to a certified vet anytime on the Ask A Vet app.

🔗 askavet.com · 📱 get.askavet.com
🐕 woopf.com · 🐱 purrz.com

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Approved by Dr. Duncan Houston, emergency vet ✅

⚠️ Educational only. Not a substitute for in-person veterinary care.

30/10/2026

Here’s a story about timing, and how badly I got it wrong. 😅

I actually started all of this just before COVID hit. And when the pandemic landed, part of me thought, well, this is it. Everyone’s home, everyone’s getting a pet, the timing couldn’t be better.

Then reality happened. I got let down by the developers building my products, and they just couldn’t get things finished. So while the entire world was in the middle of a pet boom, buying animals and setting up their homes, I had nothing ready to sell. I watched the whole wave go past me.

It stung. That was a once-in-a-generation moment for a pet business, and I missed it.

But here’s the thing. I love animals, and I was never going to stop doing this because of bad timing. I didn’t miss the market, I just missed one opportunity to get out there faster. And honestly? Those slow, frustrating years taught me how to actually run a business. I know what I’m doing now in a way I simply didn’t then.

If you’re building something and you feel like you missed your window, I get it. But a missed moment isn’t a missed mission. Keep going. 🐾

The brands I’m still building, every day:
🩺 Ask A Vet → askavet.com
🐕 Woopf (dogs) → woopf.com
🐱 Purrz (cats) → purrz.com

30/10/2026

When you think about donating to help animals, where does your money usually go? 🐾 For most people it’s the big, well-known names. And those organisations do great work and genuinely always need funding.

But there’s another group worth remembering: the small rescues and adoption shelters.

These are usually started by people with really big hearts. They’ve often set up on their own because they saw gaps in how things were being done and wanted to try something different. Nobody’s perfect, and not every small rescue gets everything right. But many of them are out there quietly doing the hard, unglamorous work of helping animals, with a fraction of the resources.

The point isn’t to take anything away from the bigger organisations. It’s just a reminder that the small ones need us too, and your support often goes a very long way when the operation is tiny.

So if there’s a local rescue whose values line up with yours, consider throwing some help their way. 💛 That can be money, but it can also be fostering, volunteering, sharing their posts, or donating supplies.

Helping them means helping the animals. And that’s always a good thing.

👇 Know a small rescue doing great work? Tag them below and give them a shout.

30/10/2026

Is the fear of anesthesia keeping your pet from a dental or surgery they actually need? 😟🐾 It’s one of the most common worries vets hear, so here are 6 facts worth knowing. 👇

🦷 1. “Anesthesia-free” dental isn’t safer. Without anesthesia there are no X-rays and no cleaning below the gumline, which is exactly where dental disease hides. It looks nicer on top while the real problem stays untouched.

📟 2. They’re watched every second. Modern anesthesia means monitoring heart rate, oxygen, blood pressure, temperature and CO2 throughout. This isn’t the anesthesia of 20 years ago.

🩺 3. Checks come first. A pre-op work-up tests the heart, kidneys and other organs. If something’s off, we adjust the plan or wait rather than push ahead.

🐕 4. Age is not a disease. “Too old” is one of the biggest reasons pets miss care they’d benefit from. A pet’s health matters far more than the number of years.

⚖️ 5. Doing nothing is often riskier. Bad teeth mean ongoing pain and infection, and that infection can affect the heart, kidneys and liver. Leaving it alone isn’t the safe option it feels like.

🎯 6. The plan is made for your pet. The drugs, the monitoring and the recovery are all tailored to your pet’s age, breed and health history.

Anesthesia carries real risk, and no good vet pretends otherwise. But with screening, monitoring and a tailored plan, that risk is managed carefully, and often far smaller than the risk of leaving a problem untreated. 💛

Still nervous about an upcoming procedure? 💬 You can chat to a certified vet anytime on the Ask A Vet app, and always talk it through with your own vet.

🔗 askavet.com · 📱 get.askavet.com
🐕 woopf.com · 🐱 purrz.com

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Approved by Dr. Duncan Houston, emergency vet ✅

⚠️ Educational only. Not a substitute for in-person veterinary care.

30/10/2026

When the air outside turns hazy, your cat is breathing it too, even indoors. 🌫️🐱 Here are 2 easy fixes and the signs to watch for. 👇

🪟 Tip 1: Keep the haze outside. Shut your windows and balcony doors on bad-air days. Your cat breathes the same air you do, and often closer to the floor where particles settle.

🌀 Tip 2: Run an air purifier. Pop a HEPA purifier in the room your cat sleeps in. Choose true HEPA and skip ionisers that produce ozone, which can actually irritate the lungs.

Who’s most at risk? ⚠️ Seniors, cats with heart or lung issues, kittens, and flat-faced breeds like Persians whose airways are already working harder.

Early signs to watch for 👀
🤧 Coughing, sneezing or watery eyes
😮‍💨 Faster breathing or less energy than usual

And the one red flag that can’t wait 🚨 cats don’t pant like dogs, so open-mouth breathing is never normal. If your cat is breathing with its mouth open, that’s a same-day emergency vet visit.

A little clean air goes a long way for them. 💛

Worried about your cat’s breathing on a hazy day? 💬 You can chat to a certified vet anytime on the Ask A Vet app, but open-mouth breathing means go straight to a vet.

🔗 purrz.com · 📱 get.askavet.com

· 🩺

Approved by Dr. Duncan Houston, emergency vet ✅

⚠️ Educational only. Not a substitute for in-person veterinary care.

29/10/2026

Which essential oils are actually toxic to your pets? 🕯️🐾 If you keep any of these at home, this is worth a quick read.

Here’s the list to be careful with 👇

🌿 Tea tree oil
🌿 Eucalyptus oil
🌿 Pennyroyal
🌿 Wintergreen
🌿 Pine oils
🌿 Cinnamon oil
🌿 Clove oil
🌿 Ylang ylang
🌿 Peppermint

Tea tree is a big one, because here in Australia it’s really common as an antiseptic for cleaning wounds. It feels natural and harmless, but on or around a pet it can cause real harm.

These oils can be toxic whether a pet licks them, gets them on their skin, or even just breathes them in from a diffuser. Cats are especially sensitive, because they can’t process these compounds the way we do.

So the simple rule 👉 keep essential oils stored safely and well away from your pets, don’t apply them to your animals, and be mindful of where you diffuse them.

If your pet has licked, spilled or been exposed to an essential oil and seems unwell, treat it seriously and call your vet.

Not sure if something your pet got into is dangerous? 💬 You can chat to a certified vet anytime on the Ask A Vet app.

🔗 askavet.com · 📱 get.askavet.com
🐕 woopf.com · 🐱 purrz.com

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Approved by Dr. Duncan Houston, emergency vet ✅

⚠️ Educational only. Not a substitute for in-person veterinary care. If you suspect a poisoning, contact your vet immediately.

Address

PO Box 360, Mosman
Sydney, NSW
2088

Website

https://www.purrz.com/

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