Hooper Ruff

Hooper Ruff Australian made dog care products & personalised collars and leashes

18/12/2025

Don’t mess with dog mums.

It’s like Mecca, but for dogs.
16/12/2025

It’s like Mecca, but for dogs.

It’s Mecca, but like, for dogs.
16/12/2025

It’s Mecca, but like, for dogs.

15/12/2025

At this stage they are people.

15/12/2025

Oh my sweet summer child, you have no idea.

12/12/2025

Just another day with a GSP…

11/12/2025

Check out the space now — it looks so different compared to before. It’s less busy, it feels calmer, cleaner, and the neutrals finally let our products shine the way they’re meant to. Not to mention the pockets of natural light that give everything such a beautiful warmth and elevate the way we work in here.

We still haven’t added the final touches, but for now… we’re in. And it is absolutely worth it. ✨

11/12/2025

We went on the ultimate side quest… and decided to redo our entire office in December — our busiest season of the year.
Picture this: 34 degrees, 80% humidity, parcels everywhere, wholesale orders flying out… and me, dismantling an entire room and rebuilding it from scratch in a single day. 😅

But honestly? Totally worth it.
Everything in this space is intentional now — every shelf, every drawer, every workflow has a reason behind it. This little clip took hours (and litres of sweat 🥵) to film, but I hope you enjoy seeing the chaos-to-order transformation.

I’ll show you the full setup in the next video once it’s all styled properly, but for now, a huge thank you to Carlie Wacker for the beautiful dress I’m wearing. It’s 100% breathable and genuinely saved me while building furniture in subtropical Sunshine Coast heat. If you live in a climate like ours — highly recommend checking out Wacker Clothing Company. 🌿✨

Stay tuned for Part 2. 💛

10/12/2025

finally hit the point where my awards situation… got completely out of hand.
Like, I love them. I’m so grateful for them. But we officially ran out of space, and I could see myself knocking one off a shelf and sobbing on the office floor. 😂

So—here goes my crazy idea.
I decided to create an Awards Wall… but make it miniature.
Every trophy, reimagined as a tiny framed sketch. Clean. Streamlined. Quiet-luxury energy. No more dust collectors. No more balancing act on the cabinet. Just something mature, intentional and very Hooper Ruff.

I’ve started with six (there are two more coming 👀), and yes… a couple of these are doubled up because we’ve been lucky enough to win them multiple times. And the best part? I can keep adding to the wall over time.

It might look a little bare now, but I kind of love that—it’s a reminder that there’s room to grow. Room for 2026. Room for whatever comes next.

For now, I’m just really proud.
I get to look at this wall every day, and it’s the biggest pinch-me feeling. ✨
From the Sunshine Coast to here… what a journey.

Here’s to building the wall out, one little win at a time. 🤍🐾

OfficeGlowUp QuietLuxuryAesthetic

04/12/2025

Last week’s rolling thunderstorms nearly burst our VIP night with the beautiful team at Peticular in Peregian Springs. 🌩️
We were literally praying to the rain gods that the sky would hold off… and somehow, the storm went around us.

But behind the scenes?
A full mad dash to the finish line.
40+ goodie bags to assemble. Product delays thanks to the wild weather. Non-waterproof bags (genius on my part 🤦‍♀️). And a 4pm deadline to get to Peticular— potentially in a downpour — with exclusive mini bottles of our dog wash!

But you know what?
It all came together. ✨
The store was glowing, the dogs were glowing, the humans were glowing… and it ended up being the most beautiful, cosy VIP night with one of the most iconic pet boutiques on the Sunshine Coast.

Peticular — we adore you. Thank you for having us.


24/10/2025

Getting this order ready to head out today — and I just had to stop and admire this colour. 🍹 Did you know it’s called Aperol Spritz? It reminds me of that dreamy orange hue in the sun — bright, fun, and totally summer-coded.

Fun fact: it’s actually more popular with men than women… I don’t know why, but they all seem to gravitate toward it! Maybe it’s the boldness, maybe it’s the vibe — either way, we love to see it. Off to the post it goes today. ✨🐾

22/10/2025

We got so many questions about the pup cup in our last story, that we had to go back and make another! 🐶☕️

We’re all about sharing special spots to take your dog, and this little secret is hands down one of the best in QLD. 👏

The famous Kenilworth Bakery now has a second location at the Mooloolaba Wharf on the Sunshine Coast — and they’ve got an entire dog menu! 🐾🥐

Everything’s takeaway, so you can grab a treat for you and your pup, then head to Rice Boi next door for lunch in their dog-friendly beer garden. Water views, sunshine, and the best vibe. 🌊🐕

Oh — and if you’re eating at Rice Boi, do yourself a favour and get the $25 Charcoal Chicken Bowl. Trust us, it’s the best thing on the menu. 🤤


Address

Sunshine Coast, QLD

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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