Lephalale Feed Depot / Voer Depot / My Pet

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Barnlab National

To fit into the business’s larger business model, the stakeholders have recently focused on an expansion strategy by establishing their own feed mills throughout selected areas in South Africa. Barnlab has established and acquired its first feed mill near Vereeniging, Gauteng. Barnlab now has 4 factories (Vereeniging, Riviersonderend, Mkondo and Vryburg) and another 3 subcontracted feed mills to manufacture all the required feed products for their clients (22 500 tonnes per month capacity).

The aim with its feed milling business is to carefully select higher intensity animal production areas with an ideal location in various provinces to further expand the feed business. Expansion happens through acquisitions, partnerships, expansion of existing infrastructure, or own development. In order to facilitate the expansion strategy, franchises of the Barnlab brand are available and the structure of such business deals and agreements are flexible.

Through Barnlab the shareholders have positioned themselves to pursue their common goal of furthering the business growth in the animal feed and production industries. In addition experienced and highly respected individuals are continuously joining the network to expand Barnlab’s expertise. The stakeholders and experts all complement each other, operating and interacting as a globally respected and talented, dynamic team of professionals that combine their expertise in order to provide a total package of products and value added solutions to the agricultural industry. The current focus is to promote on the animal production industry and the immediate future goal is to broaden the network’s scope in the bigger agricultural and especially animal nutrition sector by acquiring or establishing asset based investments to add value to customers.

Unique technologies and innovative feed formulation processes are developed and used through in-house intellectual property of all Barnlab’s experts in order to benefit and differentiate the business from other feed suppliers.