05/08/2025
NOBLES OF CAMELOT – PRINCIPLES OF OUR DOG FOOD DISTRIBUTION
For Nobles of Camelot the non negotiable primary concern is the BEST INTEREST OF DOGS. Yes, we also want to make a profit, but that is secondary – we shall never sell a product(s) just for the sake of selling a product, we shall ONLY market and sell that which we consider in the best interest of dogs. We do market and sell FARMINA, which we consider the best dry dog food available in South Africa, but even in their product range there are several products we refuse to market and sell (based on local and international feedback of certain problems experienced)
Directly flowing from this principle we shall also advise on balanced raw feeding and other pragmatic do it yourself in between options for those that require a cheaper alternative than FARMINA or raw feeding, but that will be more nutritious and better for dogs health than the usual commercial food.
Directly flowing from putting dogs interest first, we also have no choice but to disclose the extremely negative health impacts from the normal dry dog food diets.
KNOWLEDGE AND EXPERIENCE BASE
We base our advice on “Canine and Feline Nutrition” by Case, Daristotle, Hayek, Raasch – the standard reference and instruction manual for put nutrition in Europe, North America, Australia and New Zealand, considered the “Bible” for pet nutrition and the books and articles of internationally renowned pet nutritionists Prof Karen Becker, Dr Peter Tobias, Rodney Habib and Dr Judy Morgan. We also use a wide range of peer reviewed health and nutrition research that is applicable to dogs. Myself has practical firsthand experience as former registered breeder and owner and also have a large international network of friends that are breeders, dog owners and vets that give me feedback.
Sorry, but we place zero to minimal value to the writings of “researchers” employed by pet food companies, they write what their employers want them to write and what they are paid to write, it is not independent research. I think at best it can described as “advertising”, methinks it is more a spreading of deliberate falsehoods to promote the dog foods companies interests.
DOGS ARE PRIMARILY CARNIVORES
Our premise, backed by science, is that dogs are PRIMARILY CARNIVORES. They are not so fully carnivores as for instance cats, as they have historically also eaten berries, fruits, even some grass. And yes as they have been domesticated, they have to a lesser or greater extent scavenged. But still primarily carnivores as indicated by shorter intestine that cannot properly digest things like grain and their total lack of salivary amylase to enable them to digest starches and high acidic ph that easily digest meat and fats.
According to numerous peer reviewed research articles it has also been shown that dogs on a predominantly MEAT based diet has up to 25% higher life expectancy than dogs on a grain based kibble diet and also much better health.
Therefore a balanced raw diet that contains all essential nutrients is a good option. We distribute FARMINA as alternative option for those that prefer not to feed raw or not able to feed fully nutritionally balanced raw diet. FARMINA is 64% - 80% meat and 90% -98% of protein from meat
PERSONAL SERVICE AND ADVICE
We are not a supermarket where you pick from the shelf or offering a huge variety where you pick which brand you wish. In our opinion if you act in the interest of dogs you can only offer that which is best/ that is suitable for dog(s). We actually have a big question mark whether any company or any vetshop that stocks lot of rubbish food that they get massive kickbacks and much higher profit margins, can and will give you correct advice.
We also do not rely on AI, remember AI is always giving you the answer as programmed or according to input and will give you the answer according to the agenda of the owners of that AI.
We shall give advice according to your dogs need(s) or requirements and based on our knowledge and experience. We therefore always welcome being contacted by our clients and them discussing their dogs and their nutrition with us.
You are therefore also invited to contact us and discuss with us your dogs requirement within the context of above. Please WhatsApp Henk 078 0653360. We also distribute FARMINA at lower than the retail price and with free courier delivery to your chosen delivery address.
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