Rolf C Hagen South Africa was established in 1995 as a joint venture between Rolf C Hagen Inc ( the global company based in Montreal Canada) and Malcolm Mercer ( still the currently the MD). These products are sourced from the Hagen Global supplier chain and are constantly updated, researched and are of the highest standard for the benefit of pets and animal lovers. Hagen South Africa currently s
upplies their products to over 600 pet stores, vet clinics, vet retail stores and other retailers. These outlets are serviced by a dedicated sales and marketing team who have over 50 years of cumulative experience in the pet accessory industry. Brands that form part of the Hagen stable are:
1. Aquatic: Fluval, Aquaclear, Elite, Nutrafin and Marina
2. Birds: Living World, Tropimix
3. Cat: Petpal, Catit and Inja
5. Reptile: Exo-Terra
6. Small Animals: Living World, Habitrail
Hagen is dedicated to creating practical and innovative products that enhance the health and welfare of pets worldwide. Our extensive animal and consumer research networks ensure that we provide relevant and useful pet care products. Our manufacturing processes guarantee that only the highest quality ingredients and stringent production standards are maintained for all our products. Pet owners want new products that provide a range of benefits, such as safety, dependability, value, practicality, convenience, and durability. For over 55 years, Hagen has earned the loyalty and trust of consumers worldwide by dedicating ourselves to producing high-quality, innovative products for the health, happiness and satisfaction of you and your pets. As a pet owner, you want products that you can trust for the care of your beloved pet. At Hagen, we take pet care very seriously. We share your love and passion for pets. We know that you would not entrust the well-being and care of your beloved pets to just anyone or use an unsafe product. That’s why we never stop working hard to earn your trust. Our standards for product excellence are high. Our products do not make it to store shelves unless they meet stringent quality control guidelines. We strive to use the highest quality components in all our pet care products and the finest ingredients in consumables. From the design phase to the selection of raw materials to the manufacturing process to packaging, safety and quality are top priorities. The Hagen Company considers it a privilege to take leadership roles in environmental initiatives, animal rescue, educational funding, charities and other community causes. Hagen’s head office and subsidiaries support local animal shelters and organizations on a continuous basis throughout the year. By providing product samples, as well as food to these organizations, we help keep their doors open and allow them to continue to educate and promote companion animal health and well-being, which is an important part of our core values. Hagen is a proud long term sponsor and supporter of parrot conservation efforts via the “World Parrot Trust” and the “Loro Parque Foundation”. Exo Terra has teamed up with leading conservation foundations to safeguard endangered reptile species and their natural habitats. All our passion stems from a collective love for animals and a desire to improve the lives of pets and conservation worldwide.
