Incredimal - Nando Brown & Fizz

Incredimal - Nando Brown & Fizz Ex Royal Marines Commando, Malinois lover, Mondioring competitor & decoy, Coach to Dog Trainers Our goal is less dogs being rehomed in the first place.

We hope this will be an entertaining but useful tool for anyone thinking about buying a new dog. We are 100% behind the rescue of dogs but if we can make people more aware when they initially start looking for a dog that they are signing up to a (hopefully) 15 year contract with another living being. Each video blogg will be named and numbered however if it's just me talking then we have probably

strayed into a completely unrelated subject as i do have a tendency to waffle on about random crap that happened 3 days before last tuesday.

10/08/2026

If your dog-training video needs the dog to lose its s**t before you can look impressive, we need to talk.

Some of the most impressive dog training on social media might actually tell you f**k all about how good the trainer is.

A dog exploding on camera looks dramatic. A trainer stepping in and stopping it looks impressive. Three videos later, the dog is playing with them and everybody gets to argue about which “side” won.

But what if the reason you don’t see the same footage from some reward-based trainers is because we’re deliberately trying to stop that explosion happening in the first place?

That question sent me down a fairly big rabbit hole.

I ended up writing about punishment, flooding, counterconditioning, Bull Herder genetics, emotional regulation, serious aggression cases, the 65kg Boerboel that put me in hospital, and the Cane Corso that pushed me into balanced training more than twenty years ago before eventually helping push me back out of it.

I also take a swing at my own side, because there are plenty of s**t reward-based trainers hiding behind the word “welfare” too.

This isn’t a quick “balanced bad, R+ good” piece. I used aversives for years. They worked. The interesting question is why I stopped using them.

Why Good R+ Dog Training Is So Fu***ng Boring to Watch

It’s a proper read, so grab a coffee rather than pretending you’re going to finish it while standing in the queue at Tesco.

https://caninescience.co.uk/blog/why-good-r-plus-training-is-boring-to-watch

09/08/2026

I regularly go out looking for new walks with the dogs, and today I clearly took a wrong turn.

What should have been a normal walk turned into the local off-lead reactive dog convention kicking off at mine. No controlled setup, no perfect distance, no beautifully managed threshold. Sometimes the environment just tells your training plan to f**k off.

That is part of the R+ conversation that gets missed online. Working under threshold does not mean avoiding difficult situations forever. It means that when I can control the setup, I would rather create conditions where learning can happen without deliberately manufacturing the behaviour I am trying to change.

The real world will manufacture enough of those moments for you.

I have just written a new blog covering exactly this, along with punishment, flooding, counterconditioning, Bull Herder genetics, emotional regulation, serious aggression cases and why dramatic dog-training videos do not necessarily equal good dog training.

Why Good R+ Dog Training Is So Fu***ng Boring to Watch

https://caninescience.co.uk/blog/why-good-r-plus-training-is-boring-to-watch

I keep seeing experienced dog trainers complaining about how many new trainers are entering the industry. They’ve been d...
07/08/2026

I keep seeing experienced dog trainers complaining about how many new trainers are entering the industry. They’ve been doing it for years, competition is higher, and clients have more choice than ever.

Fair enough. They’re right about that.

But some trainers have spent years running a business without ever really treating it like one. They haven’t built an email list, developed a proper website, created a sales process, posted consistently on social media, formed local partnerships, run demonstrations, handed out leaflets or followed up with potential clients.

For years, they may have survived because they were the only trainer nearby, not because they were the best option.

Now the market has changed. Clients compare trainers, read reviews and follow people online. They look at your content before they contact you, and they want to see evidence that you understand their problem and can help them solve it.

So yes, there is more competition, but that doesn’t mean the industry is the problem. It means the days of being average and invisible are getting harder.

If dog training is your hobby, carry on. You don’t need to worry about any of this.

But if dog training pays your bills, you’re not simply a dog trainer. You’re an entrepreneur running a business, and that means learning about sales, marketing, communication, customer service and client retention.

You don’t get to ignore the business side and then complain when someone else takes it seriously.

Experience matters, but experience alone does not entitle anyone to clients.

At the School of Canine Science, we’ve spent years building practical tools to help dog trainers become better business owners as well as better trainers.

Next month, inside the High Performers Membership, I’ll be showing members how to build their own professional website using AI. I recently built a full website for one of our members in less than 40 minutes, while demonstrating the entire process from start to finish.

Some parts of running a business are harder now because there is more competition. Other parts have become much easier because the tools available to us are better than they’ve ever been.

The High Performers Membership is currently closed, but the waitlist is open. If you’re ready to start treating your dog training like a proper business, you can join the waitlist through our website.
www.CanineScience.co.uk

06/08/2026

There are two rules every good marketer understands. And whether you like it or not, if you are a dog trainer or behaviourist running a business, you are also a marketer. Being brilliant with dogs does not automatically make people book you.

We do not have a shortage of skilled dog trainers. We have a shortage of skilled dog trainers who know how to explain their value, create demand and turn attention into paying clients.

The first rule is this: if you are constantly full, you may be too cheap. If your diary is packed for months, you have no space for new clients and you are still charging the same rate you set three years ago, demand may have outgrown your pricing. That does not mean doubling your fees tomorrow, but it does mean you should stop assuming that a full diary proves your pricing is right.

The second rule is this: if you are not full, you probably have a marketing problem. Not always, but often. You may not be reaching enough people, your message may be vague, your offer may sound the same as everyone else’s, or potential clients may have no idea why they should choose you.

You will spend much of your business life moving between these two problems. You create demand, your diary fills, you increase your prices or adjust your offer, some people drop away, and you regain time to market the business and attract better-fit clients.

Too many trainers do the opposite. They fill every available hour, keep their prices low because they are scared people might leave, and then have no time to create content, follow up leads, improve their services or actually run the business. They become fully booked and permanently stuck.

The aim is not to squeeze every possible client into your diary. The aim is to create enough demand that you can choose who you work with, charge properly for the value you provide and still have time to build the business.

So which problem do you have? Are you full and refusing to adjust, or are you quiet and hoping referrals will rescue you?

Either way, there is work to do.

Inside High Performers, we cover the business, marketing and professional development skills that help dog trainers build something more reliable than a diary held together by random enquiries and crossed fingers.

Find out more about High Performers and check current availability. https://caninescience.co.uk

05/08/2026

You don’t see reward based trainers with dogs like this for a reason.

Here’s a look at what our High Performers members got access to during July.This month saw the launch of our brand new A...
03/08/2026

Here’s a look at what our High Performers members got access to during July.

This month saw the launch of our brand new Assistance Dog Mini Course, with the introduction and first three foundation lessons released as unedited training sessions, giving members a chance to see the decision-making process exactly as it happened.

We also rolled out something I’m genuinely excited about. Our personalised AI Business Coach. It’s one of the most valuable systems I’ve built for my own business, and High Performers members can now use it to analyse their own business, identify opportunities and receive tailored guidance based on where they are right now.

Members also received several new exclusive audio blogs, making it easy to keep learning while travelling, walking the dog or getting on with everyday life.

During July we hosted live group coaching, a dog training Ask Me Anything, a round-table discussion on missing needs in reactive dogs, two Deep Work sessions, a monthly dog training challenge, a social media challenge focused on growing your local presence through the comment section, a Financial Freedom session, two Fitness and Wellbeing sessions, and our latest Science Snippet exploring whether dogs can distinguish between emotional chemosignals from other dogs.

High Performers is designed for dog trainers and behaviourists who want to keep improving every month. Better dog training, stronger businesses, continued professional development and a community that pushes you forward.

Membership isn’t currently open, but you can join the High Performers waitlist through our website. You’ll be the first to know when doors open again.

A hike turned into a four-hour rescue after Sable, a 46 kg Tibetan Mastiff and German Shepherd cross, became unable to c...
26/07/2026

A hike turned into a four-hour rescue after Sable, a 46 kg Tibetan Mastiff and German Shepherd cross, became unable to continue on a mountain trail in Pennsylvania.

Volunteer responders carried her down the mountain on a rescue stretcher, taking turns over difficult terrain until she reached safety.

Thankfully, Sable recovered.

Before setting off on a challenging walk, think about your dog’s fitness, the weather, the terrain and what your plan would be if your dog became injured. The larger the dog, the more difficult an evacuation can become.

Is your dog fit enough to hike ?

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