identity Pet Nutrition

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Windsor, CO
identity Pet Nutrition

Real Meat. Always Honest. Crafted Fresh. It's our identity.

08/12/2025

Not all meals are created equal. We follow AAFCO nutrient guidelines to ensure every bowl is complete. It’s everything they need—and nothing they don’t.

👉 Explore the carefully sourced, thoughtfully crafted ingredients behind every meal at identitypet.com/pages/our-craft.

08/11/2025

We’re not just making food.
We’re building a better standard.

One that starts with honesty.

👉 See how our commitment to clean, honest food sets a new standard at identitypet.com/pages/our-standards.

08/11/2025

Bone sounds natural, but it raises the risk of contamination. That’s why we don’t use it—not even a little. Clean meat. Clean label.

👉 Explore the carefully sourced, thoughtfully crafted ingredients behind every meal at identitypet.com/pages/our-craft.

08/10/2025

Human-grade isn’t just a buzzword. It means we follow strict safety plans like GMPs, HACCP, and cleanroom-level protocols. It means food made like food should be.

👉 Find the perfect small-batch recipe for your pet at identitypet.com/collections.

08/09/2025

Our philosophy? If it’s not good enough for us, it’s not good enough for them.

From the first ingredient to the final seal, we take that responsibility seriously.

Radical quality is the standard. Not the exception.

👉 Explore the carefully sourced, thoughtfully crafted ingredients behind every meal at identitypet.com/pages/our-craft.

08/08/2025

Fresh should mean more than a buzzword.
We believe in real ingredients, minimally processed for maximum nutrition.

Gentle cooking. Thoughtful sourcing.

👉 Learn how we bring personality and purpose into every bite at identitypet.com/pages/personality-in-pet-food.

08/08/2025

Every ingredient we source is vetted for quality, sustainability, and ethics.

We never settle for anything less than exceptional.
Because your pets deserve better.

👉 Explore the carefully sourced, thoughtfully crafted ingredients behind every meal at identitypet.com/pages/our-craft.

08/08/2025

Proud to share that Identity Pet Nutrition has been named 2025 Cat Food Frozen/Raw Product of the Year at the Pet Innovation Awards!

This award, part of the prestigious Independent Innovation Awards program, celebrates groundbreaking achievements in pet care—including innovation, product development, and market impact.

Our winning lineup stands out as the highest meat gently cooked cat food on the market—delivering 1.5 to 3x more meat than any competitor—and is human-grade, crafted without synthetic vitamins, minerals, or fillers. It’s the ultimate diet for obligate carnivores. We were also one of the first brands to bring a fresh frozen gently cooked cat food lineup to pet parents nationwide. identity is truly a next generation leader in feline nutrition!

With cat ownership at an all-time high, now is the time for retailers to stock up and meet the growing demand for premium, biologically appropriate feline nutrition.

A heartfelt thank you to our dedicated team, our retail partners, and the pet parents who inspire us to innovate every day.

08/07/2025

We don’t believe in boosting protein with cheap plant fillers.

No peas, no lentils, no tricks—just real animal protein, responsibly sourced.

Because what’s in the bowl should match what’s on the label.

👉 Explore the carefully sourced, thoughtfully crafted ingredients behind every meal at identitypet.com/pages/our-craft.

08/06/2025

These treats don’t play around—just meat, gently air-dried to preserve nutrients.

Perfect for training, rewarding, or just because your pet is awesome.

They’re simple, clean, and craveable.

👉 Explore the carefully sourced, thoughtfully crafted ingredients behind every meal at identitypet.com/pages/our-craft.

08/05/2025

No vague terms. No mystery meats.
Just transparency, from the label to the bowl.

That’s the Identity promise.

👉 Explore the carefully sourced, thoughtfully crafted ingredients behind every meal at identitypet.com/pages/our-craft.

08/05/2025

Your pets deserve food as good as yours.

We started identity to raise the standard for dog & cat nutrition.

Because wellness starts in the bowl.

👉 Find the perfect small-batch recipe for your pet at identitypet.com/collections.

Address

Windsor, CO

Telephone

+18337207387

Website

http://www.identitypet.com/

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Real Meat. Always Honest. Crafted Fresh. Never Frozen. It's our identity.

identity develops & markets the highest quality luxury assortment of alternative small-batch clean-label pet foods. It’s our goal to be the leader in what we recognize as an emerging niche within the pet industry, by developing a portfolio of responsible, sustainably-sourced, highly nutritious canned, freeze-dried & air-dried foods & treats, using only the freshest ingredients to offer comprehensive health & wellness solutions for companion pets & their owners.