Welcome to the Vitakraft USA page! Feel free to share your favorite pet photos, stories, or videos wi Vitakraft Sun Seed, Inc.
has been making quality food and supplies for pets for more than 180 years. We proudly trace our roots back to Germany, where the Vitakraft part of the company was founded in 1837. In 2008, Vitakraft joined forces with Sunseed in the US, where the combined company now operates out of rural Ohio, making products for birds, small animals, dogs, cats and other companion animals that are as rich in nu
trition and natural goodness as the farmlands that surround our facility. We pride ourselves in being a worldwide leader in setting standards of quality and excellence for the pet product industry, utilizing the latest research and technologies to create products that are not only nutritionally sound, but also address the mental and physical needs of pets. With products from ferrets to parrots and most pets in between, we put our heart and soul into creating great products to keep your pets happy and healthy.
09/12/2025
Every cat has its quirks! Some adore running water, others stick to their favorite bowl, and many go crazy for a cat fountain. 🐾💧
Worried your cat isn’t drinking enough? Try offering different water sources to encourage healthy drinking habits.
How does your cat prefer to hydrate? Share your stories below! ⬇️
09/07/2025
Who’s the boss?
She knows. You know. We all know.
Hint: It’s NOT the one buying the food and treats! 😼😉
Drop a 🐾 if you’re living under feline rule!
09/04/2025
Can you solve today's mystery? What animal is this? 🤔 Check back tomorrow for the answer!
09/01/2025
🏡 Backyard agility, anyone?
Turn your yard into your pup’s personal playground with a DIY agility course!
🔹 Make a slalom with plastic bottles + broomsticks
🔹 Use old tires for jump practice
🔹 Turn trash cans and kids’ toys into fun obstacles
🔹 Build a tunnel with moving boxes
Ready to try it? Let us know how it goes! 🐾
08/31/2025
✨ Take a break, relax, and indulge in a bit of self-care. Enjoy little moments of happiness. Simply enjoy life. ☀️
What does your Sunday-Fun Day look like? 😊👇
08/28/2025
Join Vitakraft in supporting the Pets in the Classroom and Dogs in the Classroom grant programs!
Over 10.5 million children have already experienced the benefits of having a classroom pet. Now it’s your turn to help a teacher bring a pet into their classroom this school year.
📅 Applications open through May 1, 2026
📚 Available to PreK–12th grade educators
🐕 Includes therapy dog visit option
😎 Summer and water, a magical combination! Lots of pups love water play—but did you know not all dogs are born swimmers? Always keep it safe while they soak up the fun!
🐶 How does your pup chill out when the temps rise?
08/22/2025
🎉 VOTING IS OPEN! 🎉
The feathers have been fluffed, the poses are perfect—now it’s your turn to choose a winner! 🐦
🗓 Voting ends: Friday, September 12
🏆 Winners announced: Tuesday, September 17 — on National Pet Bird Day!
Drop a comment if you’ve voted—and tell us which bird chirped their way into your heart! 👇
08/20/2025
Help your cat beat the heat this summer with plenty of hydration! Place fresh water bowls in different spots around your home—and for an extra boost, try Vitakraft Lick ‘n’ Lap treats! 💧 They’re creamy, delicious, and a fun way to sneak in more moisture on hot days. 😻
💬 Does your cat drink more when it’s warm outside? Or do they prefer a lickable treat instead?
08/12/2025
☀️ Summer tip: Keep your pup cool and hydrated!
Dogs lose moisture quickly on hot days through panting—so having fresh water on hand is a must.
Whether it’s a bowl, a stream, or straight from the garden hose, every sip counts! 💧
💬 How does your dog like to hydrate?
08/08/2025
🎉 It’s World Cat Day—time to paws and celebrate! 🐾
Today’s the purr-fect excuse to spoil your feline friend with treats, snuggles, or both!
What makes your cat feel like royalty? Tell us below! 👇
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For the past 180 years, pet owners have trusted Vitakraft products to help them provide their animal companions with the proper nutrition and care that they need and deserve.
What began in 1837 as a small family-owned feed store in Heiligenrode, Germany has grown to become one of the most successful groups in the pet food industry.
At Vitakraft, we create diets, treats, bedding, supplements, and more for the small animals, birds, and exotic pet species in your family. You can be sure that our products are carefully developed based on continued scientific and veterinarian research on the nutritional needs and biological design of animals.
Today, we are a dynamic group of companies operating successfully across Europe, North and South America, and Asia. Our skilled and committed staff from more than 20 countries works passionately for the well-being of pets and to help develop the trust that Vitakraft inspires in millions of pet owners worldwide.
"With love" is our guiding principle for both corporate philosophy and daily action, as it has remained throughout the many generations of Vitakraft. Every day, more than 1,600 dedicated employees work to ensure that each Vitakraft product is produced with care, to contribute to the long and healthy lives of the pets in your home and around the world.