
21/07/2025
Ask - Tell - Demand, might be the lowest common denominator among horse trainers, I mean real horse trainers. As an example, we want a horse to move off our leg. The left picture shows a rider applying calf pressure to cue a horse to go forward. This is "Ask".
The center picture shows a rider putting their toe down with their foot parallel to their horse's spine, which will not cause the spur to make contact with the horse. Instead of the spur, this rider is applying the edge of the heel of their boot to the horse's side. This is "Tell". With the toe down the rider can "grind" the edge of the boot heel into the horse's side by making small circles with their toes. This is a stronger cue to have the horse move forward than the calf.
I don't allow my students to wear spurs until they have mastered precise control of their foot position. Applying the edge of the heel is a good place to start learning precision. If the horse does not move off from the edge of the heel pressure, then it is time to "Demand" that the horse go forward. With my students "Demand" means applying the crop as shown in the right image.
Ask, Tell, Demand is a defined sequence of applying the aids. The concept behind this sequence is to get the horse to move off the "Ask" calf pressure. If the horse fails to do so, we go to the heel pressure because it is uncomfortable for the horse. We make the horse uncomfortable in order to teach the horse that if they ignore the "ASK" calf pressure, discomfort follows. We want them to avoid the discomfort of the heel pressure by moving forward off the calf.
Likewise, if they ignore the heel pressure, the consequence is the crop's "Demand". In this case, we want the horse to avoid the crop by moving forward off the "Tell" heel pressure. By repeating this regularly, until the horse learns to avoid the "Tell" and "Demand" cues, eventually the horse listens to the calf pressure because it is easier and more comfortable for them than enduring the Tell or the Demand cues.
Some people might think that the center rider could go to using the spurs instead of the crop as the "Demand" cue. I don't recommend this because spurs are not intended to be the gas pedal on a horse. Spurs are best used as instruments of high precision. For example, in a bend, the inside spur can be used much like the point of a compass to define the center of the bend in a turn. Spurs can increase a rider's precision in many movements, but it is best to learn first how to control one's foot position at all times.
There is no reason to kick a horse to make them go forward. I see plenty of riding instructors telling students to kick dulled down lesson horses in order to make them move forward. This both disrespects the horses, and it teaches the student riders to immediately go to "Demand" without first Using "Ask" or Tell" first, which is incorrect riding instruction.