Our Brands and Products Portfolio Consumer Pet Wellness Products:
Halo is a ~$35mm premium, natural pet nutrition brand with a full line of dry/wet food, treats, and supplements for dogs and cats. Halo pet food is distributed at Chewy, Amazon, Pet Smart, Petco, Target.com, and select grocery retailers. As one of the leaders in the macro ‘humanization of pets’ trend, Halo is positioned for explos
ive growth. https://halopets.com/
TruDog is a ~$15mm ultra-premium, boutique, direct-to-consumer brand that offers raw freeze-dried dog food, toppers, treats, and supplements. With the macro, ‘humanization of pets’ trend, TruDog is positioned for not only sustainable growth but also to become the leader in the raw freeze-dried segment. TruDog is a collection of lovingly crafted foods, treats, toppers, and supplements that support dog wellness (We even have cleansing and grooming products). Our feeding philosophy mimics the holistic, raw food dog diet that Mother Nature intended…wholesome and honest. All of our wholesome raw dog food products start with high-quality meats and organs. From there, they are freeze-dried using a proprietary process that holds on to the enzymes, and amino and fatty acids that keep cells healthy, and digestion highly functioning. TruDog is proud that our products are made in the USA, USDA certified, and free from the toxic fillers used to add bulk to most commercially processed pet foods.
