Your local Full Service Pet Spa. Serving South Riding and surrounding communities since 2014. We are licensed and insured.
A local pet grooming company servicing South Riding and surrounding areas.
01/15/2026
Sweet Luna stopped by for a bath day and left feeling fresh, soft, and oh-so-cuddly. ✨🐾
Regular baths aren’t just about looking good — they’re an important part of keeping your pup healthy and comfortable.
Why regular baths matter:
🩷 Helps keep skin and coats healthy
🖤 Removes dirt, allergens, and buildup
🩷 Reduces shedding and odor
🖤Allows us to check skin, ears, and overall condition
We currently have bath appointment availability, making it the perfect time to get your pup on a routine — especially for babies like Luna. ✨️
01/13/2026
Sweet puppy Lucy came in for her grooming visit and handled it like a little star. ✨
From gentle handling to lots of reassurance, every moment was about helping her feel safe, comfortable, and confident.
Puppies like Lucy make our hearts melt and remind us how important those early grooming experiences truly are.
We can’t wait to watch this sweet girl grow with us. 🩷🖤🤍
Groomer: Valerie "Val"
01/07/2026
Double the charm with Belle and Gus. ✨🐾
Gus the Maltese and Belle the Yorkie came in for their grooming day and left feeling fresh, soft, and perfectly polished. Two different coats, two sweet personalities, and one very good day at the salon.
We loved having these two in our care and can’t wait to see them back again soon. 🩷
Groomer: Laci
01/03/2026
January Feline Friday was a purr-fect way to ring in the new year. 🎉🐾
From tiny party hats to big feline personalities, our cats celebrated in style — calm, cozy, and completely stealing our hearts.
A gentle reminder for our cat parents: Feline Fridays happen on the first Friday of every month.
Our next Feline Friday will be Friday, February 6th — be sure to book early, as these spots fill quickly! 🐱✨
We’re so grateful to start another year caring for such special kitties.
01/03/2026
We’re excited to share that Pawdicure.com is officially back and better than ever. 🐾✨
With expanded coverage in South Riding and the surrounding areas, at-home pet nail care is now even more convenient for local pet parents.
Visit Pawdicure.com to schedule professional nail care right from the comfort of your home.
01/02/2026
Sweet Olive 🩷
Her soft eyes and that little tongue that loves to peek out are just part of what makes her so special — a reminder that every pup has a story and a heart full of love to give.
She carries a past jaw injury, but what shines through most is her calm, patient spirit and the sweetness she brings into every moment.
We’re so grateful to care for dogs like Olive, exactly as they are. Perfectly themselves and deeply loved. 🐾✨
Groomer: Laci
01/01/2026
Happy New Year from Knox! 🎆🐾
Wishing you a year filled with fresh starts, wagging tails, cozy cuddles, and lots of happy moments with the ones you love most.
Here’s to a new year of good health, gentle care, and plenty of reasons to smile. 🩷✨
Groomer: Holly
12/31/2025
Sweet Mia stopping by for her grooming visit — calm, gentle, and an absolute pleasure to have with us. 💛🐾
Moments like these, even the simple ones, are what make our days so meaningful.
As we head into New Year’s Eve and prepare to welcome a new year, we want to pause and say thank you. Thank you to every dog we’ve had the privilege to care for and every pet parent who has trusted us along the way. We’re grateful for the relationships built, the routines created, and all the dogs still to come.
Here’s to a new year filled with happy pups, trusted care, and many more moments just like this. ✨🎆
12/29/2025
When treats come out during grooming, this is the attention we get. 😄🐾
Happy gave us his very best expressions once the snacks made an appearance — a little positive reinforcement goes a long way at the table.
Calm handling, gentle grooming, and trust built moment by moment… all in our mobile grooming studio, where pups can relax in a familiar space right outside their home. ✨🚐
If Happy’s smile says anything, it’s that mobile grooming just works.
Now’s a great time to book your dog's next mobile visit. 🩷
📍South Riding, VA
12/29/2025
Baxter popped in for a quick refresh — just a good bath and a nail trim to keep things clean, comfortable, and easy. ✨🐾
Short-haired pups like him don’t need much, but even a good bath, brush out, and nail trim goes a long way. Short-haired dogs need grooming too!
We still have limited availability today and throughout this week before New Year’s, perfect for a last-minute freshen-up. Give us a call to reserve your spot! 🎆💛 703-662-5400 or request an appointment online.
Bather: Stephanie
12/28/2025
Rocky Jr. Came by for a little pampering and left feeling fresh, fluffy, and oh-so-handsome. ✨🐾
That sweet Shih Tzu face says it all — clean, comfortable, and ready to take on the end of the year in style.
If your pup could use a fresh start before the new year, we still have limited grooming availability before New Year’s.
Message us to book — we’d love to pamper your pups! 🎆💛
12/27/2025
Handsome Gordy came in for his grooming day and left feeling fresh, soft, and perfectly put together. ✨🐾
That classic cocker expression paired with a silky coat never gets old — he was an absolute joy from start to finish.
All cleaned up and ready to cuddle… Merry Christmas from Gordy and all of us at Little Jenna’s! 🎄💛
Address
43114 Peacock Market Plaza #120 South Riding, VA 20152
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Little Jenna's was started by a husband and wife team in 2014. They started the company as "Little Jenna's Grooming" in a small basement bathroom of their home. Named after the couples white Standard Poodle, Jenna!
By 2015 the company grew into their garage. The couple renovated the garage by redoing the floor and adding a new sub-panel for heating, cooling, and to power their tools. With the addition of walls and plumbing, the salon was a hit. The company officially incorporated the same year.
Over the next 3 years, the company continued to grow and so did the family. Under 30 and with 3 children, hard work became part of the daily routine. As a former Sergeant in the United States Marine Corps, Nathaniel was ready for the challenge. He and Ashleigh both knew the time to take risk was now. This was an opportunity to build something bigger for their kids future. Their son Anthony and daughters Madilynn and Abigail are great cheerleaders for Ashleigh. They see her grit, persistence and unwavering love as she calmly serves dinner after a hectic and busy day while still managing to plan family activities.
In 2018, Ashleigh and Nathaniel opened the first Little Jenna's Grooming retail location, just 3 miles from their home where it all started. They knew they wanted to be able to serve the same customers in the community that brought them success. What better place than the heart of South Riding. The South Riding Town Center.
With humble beginnings came lots of learning. Learning about zoning and different requirements from the county and state was quite the adventure. Working with architects, engineers, contractors, and so many others was truly satisfying and eye opening for these young entrepreneurs.
The company’s mission remains the same:
Love every dog that comes through the door like its your family. Always try to go above and beyond, because our customers are more that just customers. They are our friends, our neighbors, their kids sit in the same classroom as ours. To aide in this objective, we must put our employees first. They are the company’s backbone. Pay them well, give them every benefit you could possibly afford EVEN IF IT CUTS INTO PROFITS. Because if they are happy, it will reflect positively in all they do at Little Jenna’s and customers will notice.
We must strive to get to know our new clients and their pets when they visit our store. Building a relationship and bond with pets so they always feel safe and welcome has been a key component to our success thus far. This is a requirement for our staff. They must always strive to build that relationship and trust.
What’s Next?
With the new store we are bringing you even more value:
Get rewarded for letting us take care of your pet!
Earn regular discounts that can be applied at checkout using your phone!
Earn Points for Each Groom, Bath, or Nail Trim - 10 Points = FREE Service!
Earn enough and get into our VIP Tier where you earn double points every time. For families with a single pet, that means every 6th groom is FREE!
Get your Pet Supplies delivered to your door and earn!
Items are delivered express in 2-3 Business Days
Earn points for every dollar you spend. Enter the VIP Tier and earn double!
Redeem Points for discounts on Services in the Grooming Salon
Schedule Recurring Deliveries for your Dog’s Food
We are bringing other local small businesses together to expand our offerings and to compliment theirs. We believe building a small business ecosystem within the community improves it. Creating jobs for local residents and for people in the surrounding communities is something the company has taken great pride in.
Thank for reading a little bit about our story. We look forward to meeting you !
