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Monday 9am - 6pm Tuesday 9am - 6pm Wednesday 9am - 6pm Thursday 9am - 6pm Friday 9am - 6pm Saturday 10am - 4pm

What's Up Dog? Santa Rosa Beach

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What's Up Dog? Santa Rosa Beach

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Our team of professional trainers is here to help. We have years of experience to help you fix common problems, including behavior modification for the toughest issues. The most important question we are asked is about our methods. It is also one of the most complex and misunderstood components of dog training. There are a lot of trainers who have not evolved, and continue to use the most archaic methods of dog training. There are others who have hyper-evolved, and believe that just using treats will provide the results you seek. Aversive training and “pure” positive treat based approaches tend to only last as long as the aversive or the food reward are available – we prefer you live the “dog life”, which doesn’t mean managing your dog all the time, it means creating a thinking dog! Our **net-POSITIVE** system is proven, effective and is based in true science, psychology, and a common sense approach to building a relationship that lasts. We are not an advocate for using e-collars for training obedience. We prefer to teach our dog owners how to build a good relationship based on trust and respect. Our training will not be based on using food to illicit behaviors, although we will use some food rewards to build a relationship with your dog. A dog that only works for a treat quickly learns that it only has to listen when treats are being given. We do not believe a relationship is forced or bribed into existence. Interrupting your dog's inherent drives followed by proper praise yields the best results. Teaching proper interruption, and proper praise is part of the process. We call this **net-POSITIVE** training because we focus on the positive. It is when these drives outweigh their intellect, causing them to be impulsive, they appear to be bad dogs. Teaching a dog to control its impulse to chase, jump, hunt, or react negatively is what we do. You cannot forget the drives, because they still exist. We teach you how to satisfy those drives, as well. In short, we teach you how to become a good leader! One key point to remember is that dogs are not human. Too many failures come when the pressure to "be human" is put on a dog. When you understand that dogs do not have nearly the neurons in the brain that humans have, and they have drives that control them, you can get to the core of the problems your dog is having much more effectively.

10/30/2026

Every dash, every leap, every real moment of joy—fueled by whole ingredients that matter. 🐶

10/27/2026

The best view isn’t behind a glass screen. It’s out here where the air is crisp, the path is unpaved, and your best friend is leading the way.

Close the apps. Open the door.

10/25/2026

grocery inspector 🤝 ACANA™ dog food (the best).

10/21/2026

A proper recovery is key to keeping the adventures going. Refueling with WHOLEPREY nutrition from ORIJEN™ helps your dog's muscles recover, providing the power they need for your next journey together.

10/16/2026

Nutrition made for the cat who owns the couch, the windowsill and every corner of your home. 🏡🐱

10/12/2026

Higher ground is always there for those ready to claim it.

09/16/2026

When you fuel them right, it shows. 🐾

Strong muscles, a healthy coat, and energy for every adventure start with quality nutrition. ORIJEN™ WHOLEPREY nutrition helps support your pet from the inside out.

Visit What's Up Dog to learn more!

09/15/2026

Raw, uncut, unedited - first take work with Blitz. I was trying out my new tripod and figured what the heck. He's had a week off from training while I was put of town. He's working solely for the ball, not the fun, hence the sloppy work he is offering up. Obviously, we have to get back at it. We need to have more fun.

Blitz CAN recall, sit, down, heel, leave things, cover my back, guard at front and a slew of other things. He has learned all of these things off-leash and on-leash. We don't use an e-collar or prong - he works for the love of connection and his reward which is often a ball. He is reliable and is able to work around other dogs, no e-collar. He does bite work and has an incredible out. Still, no e-collar. That isn't to say he's not had correction. He has. He understands both good and bad choices in most cases. I am lucky that he chooses good most of the time. It has been a lot of work, but well worth it to me.

So, why is everyone promoting e-collars as the greatest thing since sliced bread? I don't know. I am not against them, but I'm not pro e-collar either. I belive there is a time and a place for all things. Will Blitz ever wear an e-collar, who knows? For now, we are at a place that he responds well to my voice AND I don't need it. He is now learning what girl dogs are, so that may change quickly.

If you are looking for training without an e-collar for whatever reason, come see me. We can discuss your goals, your time frame, your desired spend and the time you want to put in to training and create a plan to get there. We can even get Blitz riled up and doing some of the flashy stuff with his absolute favorite reward - bitey things!

☎️ 850-420-2894
📧 [email protected]
🌐 www.whatsupdogfl.com

09/15/2026

When the new Day Train finally decides the PLACE is a great spot for a mental break it is hard not to go praise her like crazy. She's dozing off to sleep after an eventful morning of training.

Ember is a German Pinscher with a ton of energy. Learning some basics coupled with impulse control are all in the cards for her.

Training in a highly active environment gives us the opportunity to expose Ember to lots of sights, sounds, and smells. Having control over the environment keeps her safe as she learns new skills. Having people and dog interaction helps bring it all together for her in a well-rounded approach.

Day Train with Steve! He's a dog genius. Ember is the 3rd dog (and newest member of her family) Steve has worked with. He is trusted to care for her as if she were his own.

Stop in to see Ember and Steve working. She is here for a few weeks a couple days each week!

Address

180 Lynn Drive
Santa Rosa Beach, FL
32459

Opening Hours

Monday	9am - 6pm
Tuesday	9am - 6pm
Wednesday	9am - 6pm
Thursday	9am - 6pm
Friday	9am - 6pm
Saturday	10am - 4pm

Telephone

+18504202894

Website

http://www.whatsupdogfl.com/

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