09/26/2024
Hello everyone!
I’m currently going through Agility cataloguing all the Surf Dog mentions in the media (spoiler: there’s a LOT) and wanted to link some of the big hitters. But first, some notable TV mentions:
We made it onto a news station in Bonn, Germany! As Jessica said, THE CNN which they shared internationally with CNN Singapore and their London based operation. As Jessica mentioned again, BBC World picked it up for 14,000,000 impressions. The event made it to CBC, a Canadian national news network with 4,730,000 impressions. We’ve been featured on more local news stations in the Canadian provinces of: Ontario, Manitoba, Alberta, and Quebec, Saskatchewan, and British Columbia! Telemundo sent the story on their national wire, so it has been picked up by a boatload of local affiliates. And we made it to a TV station in Ireland!
Here are links and data to various web mentions:
AP published the press release (38,549,607 impressions): https://apnews.com/press-release/pr-newswire/surfing-dogs-animals-de60ab3bf7349763164837a5f50e2426
Yahoo Finance UK! (3,000,000 impressions): https://uk.finance.yahoo.com/news/sur-furs-prepped-fetch-top-104500025.html?guccounter=1&guce_referrer=aHR0cHM6Ly9hcHAuYWdpbGl0eXByLmNvbS8&guce_referrer_sig=AQAAAINsKdyeJplGcF905AMaSvvc8c8k9zIar-Ge2LAK6L4xQl1qlbBVXzdDNXiaZR_CVDPKPIosh90GS55u0R1bzCzHV_9gvMLk6Uj1TCPZjHVI9jVFlt5ScPBwlnOWpJ7VmUF-JH-a43KXWZyfbtDhSxK652dx2ySciccLkDQmxc76
Advanced Financial Network (201,000 impressions): https://ca.advfn.com/stock-market/stock-news/94510592/sur-furs-prepped-to-fetch-top-honors-at-helen-wood
Times of San Diego (283,000 impressions): https://pr.timesofsandiego.com/article/SUR-FURS-PREPPED-TO-FETCH-TOP-HONORS-AT-HELEN-WOODWARD-ANIMAL-CENTERS-19TH-ANNUAL-SURF-DOG-SURF-A-THON?storyId=66dd8105692db2d3a71a7d38
Morning Star (3,243,058 impressions): https://www.morningstar.com/news/pr-newswire/20240908dc00312/sur-furs-prepped-to-fetch-top-honors-at-helen-woodward-animal-centers-19th-annual-surf-dog-surf-a-thon
Streetinsider (4,500,000 impressions): https://www.streetinsider.com/PRNewswire/SUR-FURS+PREPPED+TO+FETCH+TOP+HONORS+AT+HELEN+WOODWARD+ANIMAL+CENTERS+19TH+ANNUAL+SURF+DOG+SURF-A-THON/23699004.html
Middle East North African Financial Network (Based out of Jordan!): https://menafn.com/1108649514/SUR-FURS-PREPPED-TO-FETCH-TOP-HONORS-AT-HELEN-WOODWARD-ANIMAL-CENTERs-19TH-ANNUAL-SURF-DOG-SURF-A-THON
Yahoo Finance (34,945,882 impressions): https://finance.yahoo.com/news/sur-furs-prepped-fetch-top-104500025.html
Adam from ABC10’s article on the event (1,149,000 impressions): https://www.10news.com/news/local-news/dogs-ride-the-waves-at-helen-woodwards-surf-a-thon
RAI News – a Sicilian news network catering to the Mediterranean (14,567,605 impressions): https://www.rainews.it/video/2024/09/surf-la-domenica-da-leoni-per-i-cani-della-california-e26d59d9-1be6-4ede-82ff-afcd67d636c0.html
TV4 a Swedish news station ran the story. (1,111,063 impressions): https://www.tv4.se/artikel/Dz9Ow52ADKjGYUlmZXFMv/haer-surfar-hundarna-samlar-in-pengar-till-herreloesa-kompisar
DR Nyheder, a Danish outlet picked it up (4,253,850 impressions): https://www.dr.dk/nyheder/seneste/19-gang-var-der-igen-konkurrence-surfer-hunde-i-usa
Yahoo Singapore picked it up courtesy of our friends at Reuters (2,078,000 impressions): https://sg.news.yahoo.com/surfs-dozens-dogs-san-diego-113746908.html
We made it to France! (25,221,980 impressions): https://actu.orange.fr/societe/videos/en-californie-une-competition-de-surf-pour-chiens-CNT0000016TQHW.html?pid=
In the last three days…
Surf Dog has received 450 mentions, netting 281 MILLION impressions WORLDWIDE, which would have roughly cost the Center $20 MILLION.
I’ll send another update once the coverage slows down a bit but it looks like Surf Dog 2024 is a huge hit!
Des chiens venus du monde entier participent à la 10ème édition de la compétition de surf canin à Huntington Beach, en Californie.
