Our Philosophy
As the role of the dog has evolved from that of a working species, to one of a beloved family member, we must too think about the evolution of dog training. These ideas are outdated and there’s growing scientific data supporting the use of science-based learning principles resulting in much more effective and humane ways to train dogs. Pete Dog Works stands for positive based trai
ning with evidence based outcomes. For dogs who thrive and are happy and healthy. Our core model focuses on:
• positive motivation to encourage behaviors (positive is not permissive)
• training protocols based on science-based learning theory
• replacing undesirable behaviors with more appropriate responses
• management for success; eliminate practice of unwanted behaviors
• a fair leadership strategy
• clear communication system
• a wholistic approach where nutrition, exercise, and enrichment compliment training
• having fun and building a relationship
To train a dog you need motivation, otherwise change in behavior won't happen. Motivation comes in many forms, some trainers use rewards to encourage a dog to continue doing a certain behavior and others use fear, intimidation, and pain - we NEVER use pain, force, or fear to train any dog we work with. We believe in using positive motivation to get desired behaviors, setting the dog up for success, and focus on relationship building. Training Team
Heather Morris comes to St. Petersburg from Washington, DC with 15 years experience working professionally in the pet industry. In 2010, she created Spot On Training, LLC which evolved into one of the most well-respected, successful dog training companies in the Washington, DC metro area. Spot On Training was consistently recognized as the ‘BEST’ in the Washingtonian Magazine and The Washington City Paper by its loyal client base. This one-woman operation quickly grew into a small team of trainers teaching group classes, speciality workshops, and puppy play in its own studio located in one of the fastest growing and most dog-friendly neighborhoods of DC. Additionally, Spot On Training provided private training and behavior consultations in DC, Virginia, and Maryland. Spot On Training established many relationships with other pet businesses in the area and was sold in 2016 to one of its competitors who still successfully operates and maintains its positive reputation today. Prior to the creation of Spot On Training, Heather was fortunate enough to combine her passion for food (a graduate of The Culinary Institute of America) as well as her love of dogs to create a unique business selling organic dog treats to local boutiques in the area. It wasn’t long before her love of active, healthy dogs and her devotion to being the “best” in her field opened up a new career pathway. This pathway led to a dog training position, a general manager position, and eventually a training director offer. Heather is a member of:
• Certified Professional Dog Trainer- Knowledge Assessed (CPDT-KA)
• Professional Member of the Association of Pet Dog Trainers (APDT)
• Dalmatian Club of America
• Dog Training Club of St. Petersburg
The Certification Council for Professional Dog Trainers is the first national certification for dog trainers. Heather carries a strong sense of pride in this accomplishment and nationally recognized certification and honor. Like all honors, certification in professional dog training carries responsibilities like continuing education, maintaining a code of ethics, and upholding the highest standard of training. Heather lives in Old Southeast with her husband, 2 children, and her dog, Kismet. She currently trains and competes in conformation, rally, and dock diving.
