Diamonds in the RUFF

Diamonds in the RUFF Diamonds in the RUFF is your one stop professional grooming salon for all your dogs needs! I pride myself in my skill and customer service.

My name is Jennifer Sanchez and I am the owner of Diamonds in the RUFF. I have been grooming for over 13 years and in 2020 I decided to open my own little shop. Diamonds in the RUFF is your one stop grooming salon for all your pets needs.

01/12/2026

✨ FREE CREATIVE GROOM GIVEAWAY ✨🐾
I’m looking for ONE pup to receive a FREE creative groom 🎨✂️

Requirements:
🐶 Must be on a minimum every 8-week grooming schedule
📸 Owner must provide inspiration photos
🐩 Must be comfortable with extra time, creativity, and a little flair

How to Enter:
1️⃣ Comment a photo of your dog
2️⃣ Tell me why your dog would be perfect for a creative groom
3️⃣ Share your creative idea or vibe (color pop, theme, season, fun pattern, etc.)
4️⃣ Be open to accommodations or adjustments to the dogs coat or comfort.

✨ I’ll be choosing the pup that inspires me the most and fits the creative vision best!

This is all about having fun, expressing creativity, and making your pup stand out in the best way 🐕💖

✨ As 2025 comes to a close, my heart is so full of gratitude. This year brought so many blessings, growth, and opportuni...
01/01/2026

✨ As 2025 comes to a close, my heart is so full of gratitude. This year brought so many blessings, growth, and opportunities, and I’m beyond thankful for every client who trusted me with their fur babies. 🐶💖
I’m stepping into 2026 excited, motivated, and ready for continued growth, new goals, and even more wagging tails. Thank you for being part of this journey—here’s to another amazing year ahead! ✨🐾

🐶🫶 From my grooming table to your heart,
Jennifer Sanchez
Owner & Your Pup’s Biggest Fan ✂️💕

11/27/2025

🧡 Happy Thanksgiving! 🧡
We are so incredibly thankful for every one of our four-legged clients and the wonderful families who trust us with their babies. Your support means the world to us, and we are grateful for each of you this holiday season.

We will be closed until December 2nd as we take some much-needed rest and special time with our families. During this break, responses to messages may be delayed, but we promise to get back to everyone as soon as we return.

Wishing you a holiday filled with love, gratitude, and lots of puppy snuggles. 🐾🦃🧡

✨November is completely booked!✨Thank you all so much for keeping us busy and supporting us this season. We do have limi...
11/13/2025

✨November is completely booked!✨
Thank you all so much for keeping us busy and supporting us this season. We do have limited spots left in December, so if you’d like your pup looking fresh for the holidays, now’s the time to book! 🎄🐾
📅 Message us soon to grab one of the remaining appointments!

What an incredible experience learning from the one and only Blake Hernandez! ✂️🐾We picked up so many new skills and tec...
11/02/2025

What an incredible experience learning from the one and only Blake Hernandez! ✂️🐾
We picked up so many new skills and techniques, and we can’t wait to put them to use! Feeling inspired and grateful for the opportunity to grow and learn. 💪✨
Thank you Furry Land for hosting such an amazing experience

11/01/2025

✂️🐾 Heads up, everyone!
We’ll be closed until Tuesday as our team heads out of state for a grooming seminar to learn new techniques and bring back even more ways to pamper your pets! 💕🐶

We’ll get back to all messages and appointment requests once we’re back in town. Thank you for your patience and understanding — we can’t wait to share what we learn! ✨

See you all next week! 🐾

Trick or treat? 🎃 Pudge and Jackson say definitely treat! 👻🐾
11/01/2025

Trick or treat? 🎃 Pudge and Jackson say definitely treat! 👻🐾

Maize is all smiles today! 🐾💛 We love getting pics of your happy babies — keep them coming!
10/31/2025

Maize is all smiles today! 🐾💛 We love getting pics of your happy babies — keep them coming!

👻 Tomorrow is HALLOWEEN! 🐶💀Our furry friends are looking spook-tacular after their grooms and ready to show off their co...
10/31/2025

👻 Tomorrow is HALLOWEEN! 🐶💀
Our furry friends are looking spook-tacular after their grooms and ready to show off their costumes! Don’t forget to tag us in your pup’s Halloween photos — we’d love to see all the cute (and creepy) looks! 🎃🕸️🦇

🐩✂️ The holidays are right around the corner! ✂️🐕We’re already booked two weeks into November and only have about a week...
10/30/2025

🐩✂️ The holidays are right around the corner! ✂️🐕

We’re already booked two weeks into November and only have about a week and a half of spots left before Thanksgiving! 🦃✨

If you want your pup looking fresh and festive for the holidays, now’s the time to book! Once we’re full, that’s it — no extra slots will be added.

📅 Call, message, or stop by to grab your spot before it’s gone!

🐾 Let’s get those holiday grooms scheduled early so everyone can look their best for all the family photos and festivities! ❤️

🦓🦒 Safari vibes only! 🌿Georgia & Hudson came in as regular doodles but left as a zebra and a giraffe! 🐾✨From spa day to ...
10/28/2025

🦓🦒 Safari vibes only! 🌿
Georgia & Hudson came in as regular doodles but left as a zebra and a giraffe! 🐾✨
From spa day to safari adventure — these two are always ready to strut their wild side! 💅🐕

Address

200 S Union Suite D
Roswell, NM
88203

Opening Hours

Monday 8am - 2pm
Tuesday 8am - 4pm
Wednesday 8am - 4pm
Thursday 8am - 5pm
Friday 8am - 5pm
Saturday 9am - 3pm

Telephone

+15754202245

Website

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