01/07/2026
Meet the Owner: Jeff Lysak
🎉 1st Thing I’m Good At: Spoiling Pets 🎉
Hello! I’m Jeff Lysak, the proud owner of Dig. Our mission is to create a welcoming space for pet parents, supplying top-tier dog and cat foods for fur babies who communicate in ways beyond words. At Dig, spoiling pets is not just a hobby; it's our foundation.
🐾 2nd Thing I’m Good At: Talking About How to Spoil Pets 🐾
My journey began 23 years ago with Nutro, deeply immersing myself in the nutritional facets of pet foods. I moved through various roles in the industry, each time enriching my knowledge about how best to pamper pets with high-quality nutrition. After consulting for several brands, the vision for Dig solidified during a pivotal focus group in 2014, setting the tone for our name and colors. Every interaction with our customers allows me to share insights, helping others embrace the art of pampering their furry friends.
💡 3rd Thing I’m Good At: Finding New Ways to Spoil Pets 💡
At Dig, my favorite moments are spent interacting directly with customers, exploring new products, and fostering discussions that lead to innovative ways to care for our animal companions. Looking forward, Dig aims to remain an essential part of our community, upholding a culture of mutual support and celebration. We’re committed to continuously finding and recommending new ways to treat our beloved pets, ensuring their happiness and well-being remains at the heart of what we do.
