Sparkle Grooming Co.

11/05/2026

Fitness did it. Wellness did it. Personal care did it. Now pet care is making the shift from occasional appointments to routine relationships.

In his latest Sparkle Insights article, Co-Founder + CEO Ben Crawford explains how confidence, consistency and convenience are turning pet care into a more recurring, relationship-driven category, and why it only scales when the operating model can support it.

Read more below ↓

A founder’s perspective on how consumer expectations are moving pet care from one-time appointments to recurring relationships.

11/05/2026

Starting them young is one of the best things you can do for your dog 🐾✨ Puppies who get comfortable with grooming early tend to be much calmer clients for life.

11/04/2026

Family photo season is here! 📸
Make sure your furry member of the family is ready for their close-up. Holiday appointments are booking up fast.
Book now in the link in bio! 💛

10/28/2026

Growth is exciting. Building for what comes next is just as important.

Behind every new location is the less visible work of creating systems, developing people, and strengthening operations.

In his latest article, our Co-Founder + COO, Joe Aeppli, shares why sustainable franchise growth isn't simply about opening more locations. It's about building a system that gets better as it grows.

Read his perspective below. ↓

Why sustainable franchise growth depends on the systems, discipline, and decisions made long before the next location opens.

10/28/2026

Trick or treat? 👻 The real treat is a holiday groom that’s already on the books.
Spots are starting to fill, so don’t let the holiday rush sneak up on you.
✨ Book now and give your pup that better bath + brush before the festivities begin.

10/21/2026

Broken Arrow, your pup’s new favorite spot is almost here ✨ Our salon opens Oct. 26, led by experienced operators Cori and Dan Cammarano. Join us for our open house Saturday, Oct. 24, from 9 to noon. Learn more below ↓

Wellness-focused dog grooming franchise brings membership-based pet care to Oklahoma; community open house set for Oct. 24.

10/21/2026

Main character energy, whether he likes it or not. 🐾✨

10/21/2026

Pro tip for a stress-free holiday ✨
Book your pup’s groom *before* guests arrive. Don't worry, we have appointments ready for you.
Book now in the link in bio! 💛

10/20/2026

Not all dogs love the salon, but ours do ✨💛

Low-stress handling, one-on-one attention, and a team that lets your pup get comfortable before anything else. That’s what makes the difference.

10/15/2026

Growth gets attention.

But it doesn’t tell you much on its own.

The better question is what’s being built underneath it.

In his latest Sparkle Insights article, Chief Development Officer Lyle Myers shares six questions experienced operators should ask before joining an emerging franchise brand, from unit-level economics to whether leadership is planning for the 501st franchisee, not just the first.

Read the full article: https://sparkledogcare.com/stories/what-experienced-operators-should-look-for-in-an-emerging-franchise-brand

Six questions to help franchise candidates look beyond surface-level growth and evaluate whether an emerging system is being built responsibly.

10/14/2026

Never tried Sparkle? Fall is the perfect time 🐾✨ Fetch your guest pass in the link in bio!

10/14/2026

The holiday season is officially on the calendar! ✨
Our books are open (and they never stay that way for long). Grab your pup’s spot while you still have your pick of times.
🐾 Book now in the link in bio!

10/12/2026

Spooky bowtie? Check ✅✨

10/10/2026

We said what we said 👀✨

09/18/2026

This is what we call a marinating chicken 🐓✨
This sweet girl is patiently waiting for the timer to ring on her medicated shampoo. if your pup has prescribed shampoos or conditioners, you can bring them in to any Sparkle location for your pup's spa day? Ask us for more details!

09/16/2026

A princess getting the royal treatment ✨
Book your pup's next appointment in the link in our bio!

09/14/2026

A little self-care goes a long way, especially for your pup ✨
We’ve got openings! Book your next appointment today.