12/27/2021
Have you noticed how expensive things are getting? Well, 2022 is going to be interesting relative to dog food too. Changes are coming. To all my friends & family that own dogs and cats please be aware of what you are feeding and do not feed a mass-produced dog food that you can find on pet store shelves. Here is why.
As you many of you know , I am a distributor of a holistic line of pet products including dog food. Because of this, I have the inside scoop on some things that go on in the dog food industry. In our latest meeting with our CEO , he indicated a price increase is coming in January. It is probably the biggest price increase I’ve seen. He went line item by line item on the percentage of increase of ingredients used in the making of Lifes Abundance dog food (i.e. meat meals, egg, oat groats, flax and many more) . He is flabbergasted about the increase in these materials. 40%-100 % increases!!! There are many factors that go into this. (don’t forget about the increase cost of fuel, shipping, wages, packaging material etc.) . Too many to list In this post . He’s never seen anything like it in his 20 years with the company . There’s no choice but to increase the price of the our dog food . The increase is approximately .07 per cup. On a 40 lb bag that is significant. Almost $10!
Life‘s Abundance, nor the family owned manufacturer , will be making any profit on this increase. They agreed that isn’t fair or necessary . With those kinds of increases unfortunately it has to be passed on to the end consumer.
The reason for my post, is to share what I learned. Smart companies negotiate for materials/ingredients on a yearly contract basis. They try to get the best quality for the best price and they lock that price in. But more importantly, they lock in the quantity that they will need so that they will never run out. Life‘s abundance has been smart and has done this which means they are guaranteed to be able to get the ingredients needed to make their dog food. Other dog food companies may not have locked in their materials via contracts. Also, that they just won’t pay for better ingredients at all. This could mean that, towards the third quarter of next year, they won’t be able to get the ingredients they normally use because they will not be available. Lifes Abundance is paying the extra money for the ingredients they need to make their high-quality food. The company philosophy is “uncompromising quality“ which means even in these crazy times and price increases, they will not switch to cheaper , subpar ingredients! I am not sure we could say this about other dog food companies.
So , I am quite concerned that other products from other companies out there are going to go downhill. They simply are all about the money and they will not pay for the better quality ingredients going forward. It is likely they will make changes to the formula and they are not even required to tell the consumer.
The main reason I feed Lifes Abundance is because I trust the company to provide the best quality ingredients that they can, at the best price, on a consistent basis. I never have to wonder; I never have to guess.
Before your dogs get sick , or worse , I would highly suggest contacting me so I can introduce you to a brand that you can trust for years to come.
If you have 1 or 2 dogs , it could cost you $10-20 more a month to feed them Lifes Abundance starting now. I am willing to pay more, knowing that I am feeding quality, that my product will not change. I will not chance the health of my dogs and cats just to save that money.
