Tender & True Pet Nutrition

Tender & True Pet Nutrition USDA Organic, MSC Sustainable, GAP Humanely Raised Premium Pet Food

With premium pet food that is humanely raised and sustainably sourced, you can feel assured that we care about your pet and our beautiful environment. Tender & True is a located in the Midwest, and we like to keep true to our Midwestern values by making sure that our ingredients are sourced from farmers and fishers who care about the land we live on, their animals, and agriculture as a whole. Our

recipes are made with only the highest quality of premium meats and fish, which are all humanely raised and sustainably sourced. They are then formulated by our animal nutritionist to ensure they are balanced for dogs and cats throughout all life stages.

11/22/2025

The verdict is in: pets can’t get enough. 😻🐶 Real ingredients, real excitement — that’s the Tender & True difference.

Explore more of what makes our recipes stand out 👇
www.tenderandtruepet.com

Ocean Whitefish & Potato is a certified hit with even the pickiest cats. 🐟✨Made with real, responsibly sourced whitefish...
11/20/2025

Ocean Whitefish & Potato is a certified hit with even the pickiest cats. 🐟✨

Made with real, responsibly sourced whitefish and crafted to keep them feeling their best — naturally, simply, and deliciously.

Swipe to see just how excited they get when Tender & True is on the menu!

Better for pets means better for the planet, too!At Tender & True, every recipe is crafted with purpose — from the farms...
11/18/2025

Better for pets means better for the planet, too!

At Tender & True, every recipe is crafted with purpose — from the farms we partner with to the ingredients in every bowl. Here’s how we make a difference every day:

🌿 Certified organic, sustainable ingredients
🐟 Wild-caught, certified sustainable seafood
🐔 GAP-certified farms that prioritize animal welfare
🌎 Purpose in every bag

It's all about wholesome, responsibly sourced ingredients and made with love for pets, people, and the planet.

✨ Learn more about our certifications and standards at www.tenderandtruepet.com.

11/15/2025

Our Small Breed Organic Chicken Recipe has the tiniest critics… and the biggest fans. 🐶💛

Organic, responsibly sourced, and crafted for small pups with big personalities.

See why so many dogs choose Tender & True:
www.tenderandtruepet.com

Us: Certified organic ingredients, humanely raised proteins, and recipes crafted with complete transparency — because yo...
11/13/2025

Us: Certified organic ingredients, humanely raised proteins, and recipes crafted with complete transparency — because you should always know what’s in your pet’s bowl.

Them: Fillers, by-products, and mystery “meals” that leave you guessing.

At Tender & True, we believe better ingredients build better lives. Every recipe starts with real, responsibly sourced nutrition you can trust — and your pet can taste 💚

See what all the fuss is about: www.tenderandtruepet.com

Crunchy leaves, tasty treats, and happy paws — that’s what fall is all about. 🍁Treat your cat to something truly wholeso...
11/12/2025

Crunchy leaves, tasty treats, and happy paws — that’s what fall is all about. 🍁

Treat your cat to something truly wholesome with Tender & True Organic Cat Treats — made with premium, responsibly sourced ingredients they’ll love as much as you do.

Shop now: www.tenderandtruepet.com

🐾 It’s World Animal Enrichment Day! 🐾Today’s all about celebrating the activities that keep our pets curious, active, an...
11/08/2025

🐾 It’s World Animal Enrichment Day! 🐾

Today’s all about celebrating the activities that keep our pets curious, active, and fulfilled — from playtime and training to mealtime moments that feed both body and mind.

Try something new today:
🐶 Make mealtime more engaging with a puzzle feeder or slow bowl.
🐱 Hide Tender & True cat treats around the house for a fun game of “find it.”

Whether it’s healthy play or wholesome nutrition, Tender & True helps you give your pets a well-rounded, enriched life — inside and out.

Learn more at www.tenderandtruepet.com

11/07/2025

Tail wags, zoomies, and pure joy 🐾✨ Nothing makes a pup happier than a bowl of Tender & True—fresh, wholesome, and made for moments like this!

Shop now and give your pup the meal they’ll actually celebrate:
www.tenderandtruepet.com

November is National Pet Diabetes Month 🩵Diabetes in pets is more common than many realize, and often linked to excess w...
11/03/2025

November is National Pet Diabetes Month 🩵

Diabetes in pets is more common than many realize, and often linked to excess weight, poor diet, or lack of activity. The best way to help prevent it? Start with what’s in their bowl.

At Tender & True, we craft every recipe with real, responsibly sourced ingredients and balanced nutrition to help support your pet’s overall health — from mealtime to every moment in between.

🐾 Pair good food with regular vet checkups and plenty of playtime for a lifetime of well-being.

Explore our full line of recipes made with your pet’s health in mind at www.tenderandtruepet.com.

11/01/2025

From wholesome ingredients in every bite to tails wagging with excitement — your pup knows the good stuff when they smell it!

Treat your furry friend to something they’ll really love. 🐾💛

Shop now: www.tenderandtruepet.com

🎃👻 Happy Howl-O-Ween from Tender & True! 👻We’re still smiling from all the paws-itively adorable costumes you shared thi...
10/31/2025

🎃👻 Happy Howl-O-Ween from Tender & True! 👻

We’re still smiling from all the paws-itively adorable costumes you shared this Halloween!

Swipe through to see some of our favorite looks — each one cuter than the last! And a special shoutout to our Halloween Giveaway winner, .bailey. Your costume stole the show!

Thank you for sharing your furry friends’ Halloween spirit with us. From whiskers to wagging tails, we hope your day is filled with treats, cuddles, and fun!

🎃👻 Happy Howl-O-Ween from Tender & True! 👻🎃We’re still smiling from all the paws-itively adorable costumes you shared th...
10/31/2025

🎃👻 Happy Howl-O-Ween from Tender & True! 👻🎃

We’re still smiling from all the paws-itively adorable costumes you shared this Halloween!

Swipe through to see some of our favorite looks — each one cuter than the last! And a special shoutout to our Halloween Giveaway winner, .bailey. Your costume stole the show!

Thank you for sharing your furry friends’ Halloween spirit with us. From whiskers to wagging tails, we hope your day is filled with treats, cuddles, and fun!

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The Tender & True Truth

Tender & True started it’s mission to create certifiably better lives for your furry friend in 2014. Since then, we have created pet food recipes and treats that became the first to be certified humanely raised, sustainably sourced and meet USDA standards for being truly organic. With this in mind, you can assure that we truly care about your pet and the environment.

We are constantly aiming to make better pet food from better ingredients at a better price.

Show your best friend and our environment some love by grabbing kibble or wet food for the perfect meal. Don’t forget treats to make it the certifiably better experience your best friend deserves!