07/01/2026
Your dog is my demo dog.
The dog training industry is saturated with "professionals." Some have earned that title. Others gave it to themselves after watching a few webinars, getting a certification, or building a social media following. But none of those things mean they can take the leash and actually help you.
Because this industry isn't regulated, anyone can wake up tomorrow and call themselves a behaviour expert. And it's because of this that we choose to put ourselves out there. We post our work, explain what we're doing, show the wins, show the setbacks, and let people judge for themselves.
But this also means we attract critics (usually the same ones over and over again 😅) . And while we expect questions/comments/ etc, the most critical comments come from the people that have nothing to show for themselves.
They have no first hand training footage. You never see them working difficult dogs. No before and afters. No examples of dogs they've taken from point A to point B. Nothing.
It's usually just a whole lot of recycled memes, shared reels from influencers moonlighting as experts, links to poorly conducted/heavily biased studies, and endless opinions about how everyone else is doing it wrong.
And what's concerning is that these people are taking on clients, charging hundreds or even thousands of dollars, promising life-changing results, but the only thing they are producing is propoganda.
People are trusting trainers with one of the most important relationships in their lives, they should, at the very least, be able to demonstrate their ability, not just their opinions.
So, how can you spot the Dog Trainer from the Fraud Trainer? Well, the best marketing is a happy customer (and a good dog trainer will have plenty), but here are a few other ways to w**d them out.