Fi

The world's smartest wearable for pets.

11/01/2026

Good luck to everyone running the NYC marathon! 🏃

10/29/2026

Happy National Cat Day! 🐈 That means you won’t see ANY dogs from us today, it’s all about the cats 😏 Join us in celebrating the felines by dropping your cat’s name in the comments 👇

10/26/2026

He might be ready for Halloween, but many dogs aren’t! 👻 With the door opening all night and strangers in costumes, Halloween ranks as the #2 holiday for lost pets 🤯 Add a candy bowl at nose height, and it’s a recipe for a scary night! Make sure to keep those candy bowls up high and watch out for your dog slipping out the front door!

📸: on TT

10/22/2026

We made our pup cups extra spooky with dried 🐓and 🦃 feet! Safe to say the dogs at New York Dog Parade loved them. Thank you to King Lou and Finn for making the cups extra festive (and yummy)!

10/20/2026

Dogs and Halloween decorations do NOT get along 😭 Special shout out to Hyphydobermans for letting us share this clip of Bruce 🙌

10/19/2026

The New York Dog Parade at Tompkins Square Park did not disappoint 🤩 Not a single costume missed 🙌 We had an absolute blast, and we can’t wait for next year’s parade!

10/17/2026

Those woods look haunted 👻

09/15/2026

NYC TO AUSTRALIA?! 🤯 Our Fi dogs have been racking up some serious steps, and we are recognizing their hard work 🙌 head over to your dog’s Fi profile to see their virtual trophy and level 🏆 Special thanks to our Fi ambassadors for providing the content!

the.whippet

09/14/2026

Introducing: Fi Levels. The more steps your dog takes, the more levels they unlock. And with every new tier comes a new trophy and badge. Head to your dog’s profile now in the Fi app to see their current level, then share it to your stories or in the comments below.

09/13/2026

They struggled to just pick one 😮‍💨 thank you King Lou 💛 they absolutely loved the treats!

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Website

https://fitracking.com/

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