11/09/2025
THE AMERICAN WATCH-DOG
During the First World War, long before the American Pit Bull Terrier was misunderstood by modern media, the breed stood proudly as a symbol of American strength, courage, and loyalty. Among the most iconic pieces of wartime imagery is the U.S. Navy “American Watch-Dog” illustration—an early 20th-century propaganda postcard depicting a pit-bull-type dog in full naval attire beneath the words:
“We’re not looking for trouble,
But we’re ready for it.”
This artwork was created between 1917–1918, at a time when the United States was calling its young men to serve in World War I. Commercial illustrators working for Navy recruiting divisions and patriotic postcard companies produced thousands of images meant to reinforce American morale. Dogs—especially the American Pit Bull Terrier—were central to that mission. The APBT was widely recognized as the embodiment of the American spirit: loyal, dependable, fearless, and unwaveringly devoted to its people.
This was the era when the breed was openly referred to as “America’s Dog.” Posters, Liberty Bond campaigns, and military publications repeatedly used the pit bull as a national mascot. Newspapers praised the breed’s steadiness under pressure, and wartime bases kept pit bulls as mascots to symbolize unity and toughness. Far from the negative portrayals seen decades later, the APBT was celebrated as a hero.
The “American Watch-Dog” postcard represents that chapter of history. It reflects the values Americans saw in the breed—alert yet controlled, powerful yet disciplined, confident yet humble. The message was clear: America does not seek conflict, but it will stand ready to defend what is right. The pit bull, with its unmatched loyalty and courage, became the perfect ambassador for that message.
Today, as part of our preservation work, Bona Fide Kennel Club, Inc. continues to honor these historical artifacts. They serve as evidence of the breed’s true legacy and cultural significance. Long before controversy and misinformation reshaped public opinion, the American Pit Bull Terrier was recognized as a national symbol of duty, honor, and American resilience.
BFKC is committed to protecting that legacy, preserving the truth, and ensuring that future generations understand the role the APBT played in American history.
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