What's In The Bowl Pet Shop

What's In The Bowl Pet Shop Contact information, map and directions, contact form, opening hours, services, ratings, photos, videos and announcements from What's In The Bowl Pet Shop, Pet Store, 15401 W National Avenue, New Berlin, WI.

These ladies are HOT HOT HOT! 🔥 Worked their bottoms off and almost melted! 🫠🥵Joell Salfer & Anna Murphy had  a blast me...
07/28/2025

These ladies are HOT HOT HOT! 🔥

Worked their bottoms off and almost melted! 🫠🥵

Joell Salfer & Anna Murphy had a blast meeting many of their new neighbors at the DOUSMAN DERBY DAYS, despite the very early mornings!!!

What a great community ❤️🫶🏼. SEE YOU @ What's In The Bowl Pet Shop What's In The Bowl Pet Shop
So much support from Sean B Jones and Amy Peot-Jones😘

07/26/2025

Come see Joell Salfer at Dousman Derby Days! The weather is great!

🚨 Customer Acquisition Costs Are Eating Your Dog’s DinnerThere is a remarkable shift happening in the pet food industry....
07/26/2025

🚨 Customer Acquisition Costs Are Eating Your Dog’s Dinner

There is a remarkable shift happening in the pet food industry. More pet parents are realizing that feeding real, fresh food to dogs and cats is not only essential—it may be even more important than for humans. 🥩🥕

But behind the glossy ads and emotional testimonials flooding TV, YouTube, and TikTok is an often-overlooked truth: customer acquisition costs are astronomical. 📈🧾

💸 The average cost to acquire a new customer for fresh dog food companies advertising online costs tens of millions of dollars a month!
🚚 Add to that the shipping cost of frozen food, which can range from $20 to $100 per order, especially when insulated packaging and overnight delivery are involved (Forbes, 2022).
📺 Now factor in the cost of national TV ads and celebrity endorsements—often making up 40%–75% or more of the total price you pay.

By the time the food reaches your doorstep, the majority of your payment has already been spent before the food was even made. 📦🔥

This raises an important question:
❓ If most of what you’re paying for is advertising and shipping, how much of the value is in the food itself?

🤔 Is the food really what you think it is—and as good as the commercials claim?

✅ The solution: Visit What's In The Bowl Pet Shop 🏪🐾
You will find better quality, more transparent sourcing, and definitely lower prices—because your dollars go toward nutrition, not acquisition. 💚🍽️

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🐶💰 Pet Parents, Let’s Put Your Dollars Toward Nutrition, Not Acquisition.

07/23/2025

Sneak Peak. Joell Salfer is making the Delafield store happen!

07/23/2025

Pancreatitis is one of the most commonly misunderstood disease conditions, and unfortunately, one that is very common for pets to suffer from. Essentially, it is inflammation of the pancreas, an organ responsible for insulin and digestive enzyme production. When in this disease state, digestive enzymes become active while they are still in the pancreas, not only causing severe pain, but massively hampering its ability to help regulate blood sugar levels and break down food into usable components.

The culprit? Despite a hugely overwhelming lack of evidence, it has become common speculation that the consumption of "fat" causes pancreatitis, leading concerned pet parents to seek out low-fat options for long term feeding. Simple, easy. An actionable measure against a devastating disease state. But so terribly off the mark.

We know much more now than we used to. Creating a "one size fits all" narrative about any particular thing is a narrow and subfunctional practice that stems from misinformation. "Fat", like any nutrient, is not the same across all spectrums. There is nuance and variance. Used restaurant grease, seed oils, highly rendered mystery fats, and toxin laden fat from CAFO animals can, of course, lead to an abundance of disease conditions. Imbalance of micronutrients because of heavy metal choked synthetic nutrients can lead to an abundance of disease conditions. That is no surprise. It also has nothing whatsoever to do with what we are doing.

Healthy food cannot come from sick animals. Healthy food cannot be borne of toxic chemicals. Healing food is created in concert with the natural world. Clean fat from clean animals is an enormously important nutrient - there is no need to deprive our pets just because of outdated, fear driven, evidence lacking, narrow focused nonsense.

Fat is flavor, fat is energy, fat is nourishing. In balance with the other macronutrients, healthy fat is healing and supportive of the endocrine and metabolic systems. True solutions for disease are about harmony, not restriction. Our full article on pancreatitis is available here: https://solutionspetproducts.com/pancreatitis-in-pets-the-role-of-fat-calcium-and-nutritional-imbalances/. Feed well! 😘

CALCIUM: One of the most overlooked contributors to pancreatitis is low tissue calcium levels. Calcium is essential for fat metabolism, and deficiencies can impair the body’s ability to break down fats efficiently. This can result in undigested fats, which may contribute to inflammation in the pancreas.

BAD FAT: Fat is often villainized as a direct trigger for pancreatitis. However, the source, processing, and balance of fats are what really matter. Most commercial kibble and canned pet foods use restaurant fryer grease or low-quality rendered fats as their fat source. Oxidized, toxin-contaminated, nutritionally void fats can contribute to pancreatitis, as well as many other disease conditions.

SYNTHETIC NUTRIENTS: Synthetic vitamins and minerals are commonly used in pet food to “fortify” diets that have been depleted by processing. However, these synthetic isolates are almost always contaminated with heavy metals, which interfere with micronutrient absorption and metabolism and create oxidative stress, which predispose pets to pancreatitis over time.




You gotta work hard to make dreams happen. You gotta play hard to balance the mind. This weekend was full of IT support ...
07/22/2025

You gotta work hard to make dreams happen. You gotta play hard to balance the mind. This weekend was full of IT support 🖥️ store prep (thank you Kyle Domnie), family things and PLAYTIME at the Delafield Block Party !!! Delafield Area Chamber of Commerce put on a great event! I cannot wait to participate more fully in the Delafield community & upcoming events❤️. What's In The Bowl Pet Shop

🚨 It’s happening! 🚨Joell Salfer has been working tirelessly since the early hours this morning, and today marks a huge m...
07/15/2025

🚨 It’s happening! 🚨

Joell Salfer has been working tirelessly since the early hours this morning, and today marks a huge milestone… the first fixture delivery has arrived at the What’s In The Bowl – Delafield store! 🐾🎉

The journey to opening day is well underway, and we can’t wait to share every step with you. Follow us for behind-the-scenes updates, sneak peeks, and—coming soon—our official Grand Opening date!

Follow Us! 💚

07/15/2025

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If you happen to see this guy today, be sure to wish him the happiest of birthdays!! Thanks for all that you do for our ...
07/12/2025

If you happen to see this guy today, be sure to wish him the happiest of birthdays!! Thanks for all that you do for our furry friends and community, Sean 🎉🥳🧁

12/24/2020

We Know How Much You Love Your Pets! Fur Babies Are Family! Thank you for your trust and support this year! Merry Christmas! From What's In The Bowl Pet Shop

We are sincerely thankful to ALL of our customers that trust us because we know how much you love your fur babies.  Happ...
11/26/2020

We are sincerely thankful to ALL of our customers that trust us because we know how much you love your fur babies. Happy Thanksgiving to ALL! Stay tuned for great Black Friday & Small Business Saturday Deals! https://whatsinthebowl.com/deals/

Turkey Time!  While Supplies Last Take 10% OFF Stella & Chewys Tantalizing Turkey Dinner Patties - Frozen Raw 6lb Bags O...
11/24/2020

Turkey Time! While Supplies Last Take 10% OFF Stella & Chewys Tantalizing Turkey Dinner Patties - Frozen Raw 6lb Bags Only.

Now Available @ What's In The Bowl Pet Shop  Countdown to Christmas Holiday Advent Calendars, Includes 24 days worth of ...
11/18/2020

Now Available @ What's In The Bowl Pet Shop Countdown to Christmas Holiday Advent Calendars, Includes 24 days worth of sweet treats! (We Have A Limited Supply) http://ow.ly/FgiI50Coc7q

Check Out Primal Pet Foods New Goat Milk!  A nutrient-rich hydration option that’s packed with vitamins, minerals, elect...
11/18/2020

Check Out Primal Pet Foods New Goat Milk! A nutrient-rich hydration option that’s packed with vitamins, minerals, electrolytes, and more—the “universal milk”! Suitable for dogs or cats. Four (4) Brand New Varieties! In stock in New Berlin & Brookfield!

We regret to inform you that we will no longer be providing grooming effective November 30th, 2020.  All Appointments Af...
11/05/2020

We regret to inform you that we will no longer be providing grooming effective November 30th, 2020. All Appointments After November 30th Have Been Cancelled. Please accept our apologies. Kate The Klipper has accepted a position as a vet tech with a veterinarian clinic.

Yes!  This is Freeze-Dried Meat Barkery! Chicken Chia Seeds, Goat Milk and Pumpkin or Strawberries!  A carnivores dream ...
11/01/2020

Yes! This is Freeze-Dried Meat Barkery! Chicken Chia Seeds, Goat Milk and Pumpkin or Strawberries! A carnivores dream desert! Exclusively at What's In The Bowl Pet Shop from Dr. Mikes Pet Nutrition Raw Dog Barkery!

Today is your last chance to get your paw print mugs made before the holidays!  Come see us in Brookfield today from 11 ...
11/01/2020

Today is your last chance to get your paw print mugs made before the holidays! Come see us in Brookfield today from 11 AM - 1 PM!
http://ow.ly/RMtV50C8jhp

We will be closed on election day!  We are OPEN for SAME DAY local deliveries!  Order Online: WWW.WHATSINTHEBOWL.COM
10/29/2020

We will be closed on election day! We are OPEN for SAME DAY local deliveries! Order Online: WWW.WHATSINTHEBOWL.COM

Last chance to get your Paw Prints for holiday gifts! Registration Required!!!  Click Here Now! http://ow.ly/M83h50C3zsG
10/27/2020

Last chance to get your Paw Prints for holiday gifts! Registration Required!!! Click Here Now!
http://ow.ly/M83h50C3zsG

We are closed on Election Day-Tuesday, November 3rd, 2020! Order online for local same day delivery!  WWW.WHATSINTHEBOWL...
10/22/2020

We are closed on Election Day-Tuesday, November 3rd, 2020! Order online for local same day delivery! WWW.WHATSINTHEBOWL.COM

Address

15401 W National Avenue
New Berlin, WI
53151

Opening Hours

Monday 10am - 7pm
Tuesday 10am - 7pm
Wednesday 10am - 7pm
Thursday 10am - 7pm
Friday 10am - 6pm
Saturday 10am - 5pm
Sunday 10am - 5pm

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