06/13/2026
Question I was asked today: Why don't you post upset or angry cats online? Surely some cats dislike grooming.
Here's the thing: a lot of creators online post highly stressed cats. Cats that are biting, clawing, and trying to escape while the groomer continues to push through the groom anyway. Why? Because those videos get views. For whatever reason, that's the kind of content the algorithm tends to reward.
When cats come to Bell Cat and show signs of stress or aggression, we work with their owners to adjust our approach. We don't push cats beyond their stress threshold just to achieve a perfect groom or a prettier haircut. It simply isn't worth it.
We also don't typically post videos about severe matting, even though we help a lot of cats with that condition. The reason is similar. Those videos often perform well online, but we try to come from a place of education rather than judgment.
Shaming cat guardians rarely creates positive change. Instead, we offer honest advice, practical education, and support. Mats happen. Sometimes they're the result of health issues, age, mobility limitations, or life simply getting overwhelming. Our job is to help, not to shame.
I know that if I brought my cat to a vet or groomer and later saw a video of them online being pushed past their comfort level or into a state of panic, I'd be heartbroken.
The cats in our care are not content. They're living beings who deserve patience, respect, and compassion, even when the camera is off.